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Most cited papers in Intellectual Property Rights and Media

Intellectual Property Rights and Media

What are the most cited papers in Intellectual Property Rights and Media?

The most cited paper in Intellectual Property Rights and Media is "Public Diplomacy: Taxonomies and Histories" (Nicholas John Cull, 2008), with 602 citations. Next come "The Emergence Of IMC: A Theoretical Perspective" (303) and "Revisiting the IMC construct" (299).

Showing 50 of 100 papers. Every paper with more than 45 citations is listed.

Most cited papers, sortable by citations and release date
#Paper
1 Public Diplomacy: Taxonomies and Histories Nicholas John Cull · The Annals of the American Academy of Political and Social Science 13 Feb 2008 602
2 The Emergence Of IMC: A Theoretical Perspective Philip J. Kitchen, JOANNE BRIGNELL, Tao Li et al. · Journal of Advertising Research Mar 2004 303
3 Revisiting the IMC construct Jerry G. Kliatchko · International Journal of Advertising 2008 299
4 Integrated online marketing communication: implementation and management Cälin Gurǎu · Journal of Communication Management 4 May 2008 211
5 Who's Tops in Corporate Reputation? Charles J. Fombrun, Naomi A. Gardberg · Corporate Reputation Review 2000 186
6 Integrated marketing communication: from tactics to strategy Olof Holm · Corporate Communications An International Journal 2006 177
7 PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES Mike Reid · Journal of Advertising Dec 2005 166
8 Public Diplomacy. Foundations for Global Engagement in the Digital Age Juan Luis Manfredi Sánchez · DOAJ (DOAJ: Directory of Open Access Journals) Jun 2019 148
9 Cancer Surveillance Guideline for individuals with PTEN hamartoma tumour syndrome Marc D. Tischkowitz et al. · European Journal of Human Genetics Open access 12 Jun 2020 147
10 Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? Kevin Lane Keller · Journal of Advertising 2 Jul 2016 147
11 Rude Awakening Social and Media Change in Central and Eastern Europe Karol Jakubowicz · Javnost - The Public Open access 2001 143
12 Europe-Topics in Europe's Media Marcel Machill, Markus Beiler, Corinna Fischer · European Journal of Communication 21 Feb 2006 140
13 IMC, brand communications, and corporate cultures Lynne C. Eagle, Philip James Kitchen · European Journal of Marketing Open access Jun 2000 139
14 Androgen receptor gene mutation in male breast cancer Jean‐Marc A. Lobaccaro, Serge Lumbroso, Charles Belon et al. · Human Molecular Genetics 1993 137
15 Adjuvant Chemotherapy in Males with Cancer of the Breast Caroline S. Bagley, Margaret N. Wesley, Robert C. Young et al. · American Journal of Clinical Oncology Feb 1987 134
16 How International Can European Advertising Be? Erik Elinder · Journal of Marketing Apr 1965 130
17 Breast Cancer in Men: Aspects of Familial Aggregation Karin A. Rosenblatt, David B. Thomas, Anne McTiernan et al. · JNCI Journal of the National Cancer Institute 19 Jun 1991 126
18 Mediengesellschaft und Medialisierung Kurt Imhof · Medien & Kommunikationswissenschaft Open access 2006 123
19 IMC: New horizon/false dawn for a marketplace in turmoil? Philip James Kitchen, Don E. Schultz · Journal of Marketing Communications 26 Jun 2009 123
20 In Search of Europe Jochen Peter, Claes H. de Vreese · Harvard International Journal of Press/Politics Oct 2004 119
21 Consumer Generalization of Nutrient Content Claims in Advertising J. Craig Andrews, Richard G. Netemeyer, Scot Burton · Journal of Marketing Oct 1998 118
22 HIGH-ENERGY QCD AND WILSON LINES Ian Balitsky · WORLD SCIENTIFIC eBooks Book chapterOpen access Apr 2001 113
23 Understanding The Diffusion Of Integrated Marketing Communications Ilchul Kim, DongSub Han, Don E. Schultz · Journal of Advertising Research Mar 2004 111
24 Breast Cancer in Men D B Thomas · Epidemiologic Reviews 1993 109
25 Challenges to Public Television in the Era of Convergence and Commercialization Trine Syvertsen · Television & New Media May 2003 107
26 Czy odmiana rosliny uprawnej spelnia kryteria do uznania jej za utwor w rozumieniu ustawy z dnia 4 lutego 1994 r. o prawie autorskim i prawach pokrewnych [Dz.U. z 2000 r. Nr 80, poz. 904] Jan Krzymański · Rośliny Oleiste - Oilseed Crops 2006 107
27 NEWSROOM INTEGRATION IN AUSTRIA, SPAIN AND GERMANY José Alberto García Avilés, Klaus Meier, Andy Kaltenbrunner et al. · Journalism Practice Open access 26 Mar 2009 106
28 Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation Frederik Zuiderveen Borgesius, Sanne Kruikemeier, Sophie C. Boerman et al. · European Data Protection Law Review Open access 2017 105
29 The Importance of E-mail Marketing in E-commerce Martin Hudák, Eva Kianičková, Radovan Madleňák · Procedia Engineering Conference paperOpen access 2017 100
30 Europeanised politics – Europeanised media? European integration and political communication Holli A. Semetko, Claes H. de Vreese, Jochen Peter · West European Politics Oct 2000 100
31 How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects Lucía Porcu, Salvador del Barrio‐García, Philip James Kitchen · Communication & Society Open access 1970 99
32 The binational reality of border-crossing cities J. Buursink · GeoJournal May 2001 97
33 Carcinoma of the male breast Henry J. Norris, Herbert B. Taylor · Cancer Open access Jun 1969 95
34 Does a public sphere exist in the European Union? An analysis of the content of the debate on the Haider case Marianne van de Steeg · European Journal of Political Research Jun 2006 94
35 The Next Step in the Antitrust Treatment of Restricted Distribution: Per Se Legality Richard A. Posner · The University of Chicago Law Review 1981 91
36 Diagnosis and Management of Cancer Risk in the Gastrointestinal Hamartomatous Polyposis Syndromes: Recommendations From the US Multi-Society Task Force on Colorectal Cancer Clement Richard Boland, Gregory Idos, Carol A. Durno et al. · Gastroenterology Open access 26 Apr 2022 88
37 SME practice towards integrated marketing communications Veronica Gabrielli, Bernardo Balboni · Marketing Intelligence & Planning Open access 11 May 2010 88
38 IMC–performance relationship: further insight and evidence from the Australian marketplace Mike Reid · International Journal of Advertising Open access 2003 87
39 Building Strong Brands Through the Management of Integrated Marketing Communications Mike Reid · International Journal of Wine Marketing Mar 2002 84
40 Media Convergence Revisited José Alberto García Avilés, Andy Kaltenbrunner, Klaus Meier · Journalism Practice Open access 28 Feb 2014 83
41 Issue of reliability–exploitation evaluation of electronic transport systems used in the railway environment with consideration of electromagnetic interference Mirosław Siergiejczyk, Jacek Paś, Adam Rosiński · IET Intelligent Transport Systems 15 Aug 2016 82
42 The experiences of men with breast cancer in the United Kingdom Rachel Iredale, Kate E. Brain, Buddug Williams et al. · European Journal of Cancer 28 Dec 2005 81
43 Political marketing and stakeholder engagement Andrew Hughes, Stephen Dann · Marketing Theory Jun 2009 80
44 The geography of foreign news on television Jürgen Wilke, Christine Heimprecht, Akiba A. Cohen · International Communication Gazette 18 May 2012 80
45 Integrated marketing communication: making it work at a strategic level Philip James Kitchen, Inga Burgmann · Journal of Business Strategy 25 Jun 2015 77
46 Insights into interpreting integrated marketing communications Lynne C. Eagle, Philip J. Kitchen, Sandy Bulmer · European Journal of Marketing Open access 21 Jul 2007 75
47 Andrew Keen. 2007. Kult amatora. Jak Internet niszczy kulturę. Warszawa: Wydawnictwa Akademickie i Profesjonalne, ss. 198; Bohdan Jung (red.). 2010. Wokół mediów ery Web 2.0. Warszawa: Wydawnictwa Akademickie i Profesjonalne, ss. 263 Jakub Nowak · Nowe Media Open access Jul 2010 72
48 IMC – an integrative review Wondwesen Tafesse, Philip James Kitchen · International Journal of Advertising Open access 4 Jan 2016 71
49 Children's understanding of television advertising: a qualitative approach Caroline J. Oates, Mark Blades, Barrie Gunter et al. · Journal of Marketing Communications Jun 2003 71
50 Will agencies ever “get” (or understand) IMC? Philip James Kitchen, Don E. Schultz, Ilchul Kim et al. · European Journal of Marketing Nov 2004 71

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.