Topic · Media, Gender, and Advertising
Most cited papers in Media, Gender, and Advertising
What are the most cited papers in Media, Gender, and Advertising?
The most cited paper in Media, Gender, and Advertising is "The measurement of psychological androgyny." (Sandra L. Bem, 1974), with 8,602 citations. Next come "Self-Concept in Consumer Behavior: A Critical Review" (3,626) and "An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context" (2,183).
Showing 50 of 99 papers. Every paper with more than 522 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | The measurement of psychological androgyny. Sandra L. Bem · Journal of Consulting and Clinical Psychology | 1974 | 8,602 |
| 2 | Self-Concept in Consumer Behavior: A Critical Review M. Joseph Sirgy · Journal of Consumer Research | Dec 1982 | 3,626 |
| 3 | An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context SCOTT B. MACKENZIE, Richard J. Lutz · Journal of Marketing | Apr 1989 | 2,183 |
| 4 | Postfeminist media culture Rosalind Gill · European Journal of Cultural Studies | May 2007 | 2,174 |
| 5 | Development of a scale to measure the trait of food neophobia in humans Patricia P. Pliner, Karen L. Hobden · Appetite | Oct 1992 | 2,124 |
| 6 | The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Shelly Grabe, L. Monique Ward, Janet Shibley Hyde · Psychological Bulletin | 2008 | 2,067 |
| 7 | Strategic Brand Concept-Image Management C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing | Oct 1986 | 1,921 |
| 8 | Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters Jonathan Cohen · Mass Communication & Society | Aug 2001 | 1,907 |
| 9 | What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. Alice H. Eagly, Richard D. Ashmore, Mona G. Makhijani et al. · Psychological Bulletin | Jul 1991 | 1,822 |
| 10 | Doing Cultural Studies: The Story of the Sony Walkman Andrew Tudor, Paul du Gay, Stuart A. Hall et al. · British Journal of Sociology | Dec 1997 | 1,691 |
| 11 | Ratings of self and peers on sex role attributes and their relation to self-esteem and conceptions of masculinity and femininity. JANET TAYLOR SPENCE, Robert L. Helmreich, Joy Stapp · Journal of Personality and Social Psychology | 1975 | 1,638 |
| 12 | Gender and the evaluation of leaders: A meta-analysis. Alice H. Eagly, Mona G. Makhijani, Bruce G. Klonsky · Psychological Bulletin | 1992 | 1,597 |
| 13 | Interpersonal Perception: A Social Relations Analysis David A. Kenny · Journal of Social and Personal Relationships | May 1988 | 1,554 |
| 14 | Measuring perceptions of brand luxury Franck Vigneron, Lester W. Johnson · Journal of Brand Management | Jul 2004 | 1,499 |
| 15 | Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages Emily Moyer‐Gusé · Communication Theory | Aug 2008 | 1,370 |
| 16 | Understanding Popular Culture John Fiske | 22 Nov 2006 | 1,361 |
| 17 | Entertainment?Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion Michael D. Slater, Donna Rouner · Communication Theory | May 2002 | 1,332 |
| 18 | Sex role adaptability: One consequence of psychological androgyny. Sandra L. Bem, Steven Lewis · Journal of Personality and Social Psychology | Apr 1975 | 1,297 |
| 19 | Development of the Conformity to Masculine Norms Inventory. James R. Mahalik, Benjamin D. Locke, Larry H. Ludlow et al. · Psychology of Men & Masculinity | 2003 | 1,260 |
| 20 | Parasocial Interaction: A Review of the Literature and a Model for Future Research David Giles · Media Psychology | Aug 2002 | 1,235 |
| 21 | STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND". David M. Bøje · Academy of Management Journal | Aug 1995 | 1,203 |
| 22 | Good-looking people are not what we think. Alan Feingold · Psychological Bulletin | Mar 1992 | 1,147 |
| 23 | The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation Tom van Laer, Ko de Ruyter, Luca Massimiliano Visconti et al. · Journal of Consumer Research | 29 Aug 2013 | 1,137 |
| 24 | Measuring Narrative Engagement Rick W. Busselle, Helena Bilandzić · Media Psychology | 23 Nov 2009 | 1,083 |
| 25 | Building Brand Image Through Event Sponsorship: The Role of Image Transfer Kevin P. Gwinner, John P. Eaton · Journal of Advertising | Dec 1999 | 1,037 |
| 26 | The nature of awe: Elicitors, appraisals, and effects on self-concept Michelle N. Shiota, Dacher J. Keltner, Amanda Mossman · Cognition & Emotion | 19 Jul 2007 | 1,034 |
| 27 | The Content Analysis of Media Frames: Toward Improving Reliability and Validity Jörg Matthes, Matthias Kohring · Journal of Communication | Jun 2008 | 1,029 |
| 28 | Religiosity in the Abandoned Apple Newton Brand Community Albert M. Muñiz, Hope Jensen Schau · Journal of Consumer Research | Mar 2005 | 1,027 |
| 29 | Adaptive significance of female physical attractiveness: Role of waist-to-hip ratio. Devendra Singh · Journal of Personality and Social Psychology | 1993 | 1,019 |
| 30 | Motion picture impacts on destination images Hyoung-Gon Kim, Sarah L. Richardson · Annals of Tourism Research | 2003 | 965 |
| 31 | Structure of gender stereotypes: Interrelationships among components and gender label. Kay Deaux, Laurie L. Lewis · Journal of Personality and Social Psychology | May 1984 | 921 |
| 32 | Television uses and gratifications: The interactions of viewing patterns and motivations ALAN M. RUBIN · Journal of Broadcasting | 1983 | 914 |
| 33 | The Parasocial Contact Hypothesis Edward Schiappa, Peter B. Gregg, Dean E. Hewes · Communication Monographs | Mar 2005 | 859 |
| 34 | Feminized management and backlash toward agentic women: The hidden costs to women of a kinder, gentler image of middle managers. Laurie Ann Rudman, Peter Glick · Journal of Personality and Social Psychology | 1999 | 835 |
| 35 | IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion Jennifer Edson Escalas · Journal of Advertising | 2004 | 826 |
| 36 | Exploring the relationship between celebrity endorser effects and advertising effectiveness Clinton Amos, Gary R. Holmes, David R. Strutton · International Journal of Advertising | 2008 | 805 |
| 37 | "Their ideas of beauty are, on the whole, the same as ours": Consistency and variability in the cross-cultural perception of female physical attractiveness. Michael R. Cunningham, Alan R. Roberts, Anita P. Barbee et al. · Journal of Personality and Social Psychology | Feb 1995 | 800 |
| 38 | Durably reducing transphobia: A field experiment on door-to-door canvassing David Broockman, Joshua Kalla · Science | 7 Apr 2016 | 793 |
| 39 | Gender Stereotypes and Attitudes Toward Women and Men Alice H. Eagly, Antonio Mladinic · Personality and Social Psychology Bulletin | Dec 1989 | 789 |
| 40 | Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction John W. Schouten · Journal of Consumer Research | Mar 1991 | 787 |
| 41 | Celebrity endorsement, brand credibility and brand equity Amanda Spry, Ravi Pappu, T. Bettina Cornwell · European Journal of Marketing | 21 May 2011 | 784 |
| 42 | Development of parasocial interaction relationships Rebecca Boring Rubin, Michael P. McHugh · Journal of Broadcasting & Electronic Media | Jun 1987 | 770 |
| 43 | A model of image creation and image transfer in event sponsorship Kevin P. Gwinner · International Marketing Review | Jun 1997 | 754 |
| 44 | Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement Rick W. Busselle, Helena Bilandzić · Communication Theory | 18 Apr 2008 | 748 |
| 45 | Post-postfeminism?: new feminist visibilities in postfeminist times Rosalind Gill · Feminist Media Studies | 23 Jun 2016 | 737 |
| 46 | Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes Morris B. Holbrook · Journal of Consumer Research | Sep 1993 | 734 |
| 47 | Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising Rosalind Gill · Feminism & Psychology | 21 Jan 2008 | 730 |
| 48 | Masculinities and Globalization Raewyn W. Connell · Men and Masculinities | Jul 1998 | 726 |
| 49 | Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption Mary Beth Oliver, Arthur A. Raney · Journal of Communication | Oct 2011 | 725 |
| 50 | Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion Emily Moyer-Gusé, Robin L. Nabi · Human Communication Research | 16 Dec 2009 | 725 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.