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Most cited papers in Technology Adoption and User Behaviour

Technology Adoption and User Behaviour

What are the most cited papers in Technology Adoption and User Behaviour?

The most cited paper in Technology Adoption and User Behaviour is "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology" (Fred D. Davis, 1989), with 67,727 citations. Next come "User Acceptance of Information Technology: Toward A Unified View1" (44,647) and "A new criterion for assessing discriminant validity in variance-based structural equation modeling" (37,002).

Showing 50 of 99 papers. Every paper with more than 2,574 citations is listed.

Most cited papers, sortable by citations and release date
#Paper
1 Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology Fred D. Davis · MIS Quarterly Sep 1989 67,727
2 User Acceptance of Information Technology: Toward A Unified View1 Viswanath Venkatesh, Michael G. Morris, Gordon B. Davis et al. · MIS Quarterly Sep 2003 44,647
3 A new criterion for assessing discriminant validity in variance-based structural equation modeling Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science Open access 21 Aug 2014 37,002
4 When to use and how to report the results of PLS-SEM Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt et al. · European Business Review 19 Dec 2018 26,512
5 User Acceptance of Computer Technology: A Comparison of Two Theoretical Models Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science Aug 1989 25,784
6 A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies Viswanath Venkatesh, Fred D. Davis · Management Science Open access Feb 2000 23,006
7 PLS-SEM: Indeed a Silver Bullet Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice 15 Mar 2011 21,465
8 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt · Journal of Marketing Jul 1994 17,404
9 On the Evaluation of Structural Equation Models Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science 1988 15,746
10 Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 Viswanath Venkatesh, James Y.L. Thong, Xu · MIS Quarterly Mar 2012 15,587
11 Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis Xinshu Zhao, John G Lynch, Qimei Chen · Journal of Consumer Research Open access 15 Feb 2010 12,379
12 Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance Fangfang Chen · Structural Equation Modeling A Multidisciplinary Journal 31 Jul 2007 12,085
13 Partial least squares structural equation modeling (PLS-SEM) Joe F. Hair, Marko Sarstedt, Lucas Hopkins et al. · European Business Review 26 Feb 2014 11,270
14 Literature review as a research methodology: An overview and guidelines Hannah Snyder · Journal of Business Research Open access Aug 2019 11,020
15 Information Systems Success: The Quest for the Dependent Variable William H. DeLone, Ephraim R. McLean · Information Systems Research Mar 1992 10,692
16 Common Method Bias in PLS-SEM Ned Kock · International Journal of e-Collaboration Open access Jul 2015 9,640
17 Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation Gary C. Moore, Izak Benbasat · Information Systems Research Sep 1991 9,182
18 Measuring Service Quality: A Reexamination and Extension J. Joseph Cronin, Steven A. Taylor · Journal of Marketing Jul 1992 8,966
19 Understanding Information Technology Usage: A Test of Competing Models Shirley F. Taylor, Peter Todd · Information Systems Research Jun 1995 8,826
20 Understanding Information Systems Continuance: An Expectation-Confirmation Model1 Anol Bhattacherjee · MIS Quarterly Sep 2001 8,659
21 Trust and TAM in Online Shopping: An Integrated Model1 David Gefen, Elena Karahanna, Straub · MIS Quarterly Mar 2003 8,576
22 Technology Acceptance Model 3 and a Research Agenda on Interventions Viswanath Venkatesh, Hillol Bala · Decision Sciences Open access May 2008 8,124
23 Use of partial least squares (PLS) in strategic management research: a review of four recent studies John S. Hulland · Strategic Management Journal Feb 1999 7,060
24 Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model Viswanath Venkatesh · Information Systems Research Dec 2000 6,500
25 A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study Wynne W. Chin, Barbara L. Marcolin, Peter R. Newsted · Information Systems Research Jun 2003 6,496
26 Structural Equation Modeling and Regression: Guidelines for Research Practice David Gefen, Detmar W. Straub, Marie‐Claude Boudreau · Communications of the Association for Information Systems Open access 2000 6,423
27 Computer Self-Efficacy: Development of a Measure and Initial Test Deborah Compeau, Christopher Alan Higgins · MIS Quarterly Jun 1995 6,397
28 Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Journal of Applied Social Psychology Jul 1992 6,217
29 An Examination of the Nature of Trust in Buyer-Seller Relationships Patricia M. Doney, Joseph P. Cannon · Journal of Marketing Apr 1997 6,166
30 The Effect of Word of Mouth on Sales: Online Book Reviews Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research 11 Jul 2006 6,062
31 Task-Technology Fit and Individual Performance Dale L. Goodhue, Ronald L. Thompson · MIS Quarterly Jun 1995 5,948
32 Developing and Validating Trust Measures for e-Commerce: An Integrative Typology D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar · Information Systems Research Sep 2002 5,487
33 Assessing measurement model quality in PLS-SEM using confirmatory composite analysis Joe F. Hair, Matt C. Howard, Christian Nitzl · Journal of Business Research 10 Dec 2019 5,339
34 Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification Juho Hamari, Jonna Koivisto, Harri Sarsa Conference paperOpen access 2014 5,081
35 How to Write Up and Report PLS Analyses Wynne W. Chin Book chapter 16 Nov 2009 5,010
36 Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 Martin G. M. Wetzels, Gaby Odekerken-Schröder, Claudia Van Oppen · MIS Quarterly Open access Mar 2009 4,890
37 The Delphi method as a research tool: an example, design considerations and applications Chitu Okoli, Suzanne D. Pawlowski · Information & Management 30 Mar 2004 4,811
38 User acceptance of information technology: system characteristics, user perceptions and behavioral impacts Fred D. Davis · International Journal of Man-Machine Studies Mar 1993 4,768
39 Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 Ritu Agarwal, Elena Karahanna · MIS Quarterly Dec 2000 4,725
40 Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations Donna L. Hoffman, Thomas P. Novak · Journal of Marketing Jul 1996 4,721
41 Beyond Accuracy: What Data Quality Means to Data Consumers Richard Y. Wang, Diane M. Strong · Journal of Management Information Systems Mar 1996 4,615
42 Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 Viswanath Venkatesh, Michael G. Morris · MIS Quarterly Open access Mar 2000 4,359
43 Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 Bock, Robert W. Zmud, Young‐Gul Kim et al. · MIS Quarterly Mar 2005 4,341
44 PLS-SEM or CB-SEM: updated guidelines on which method to use Joe F. Hair, Lucy M. Matthews, Ryan L. Matthews et al. · International Journal of Multivariate Data Analysis 2017 4,318
45 Predictive model assessment in PLS-SEM: guidelines for using PLSpredict Galit Shmueli, Marko Sarstedt, Joseph F. Hair et al. · European Journal of Marketing 25 Jun 2019 4,317
46 Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior Kieran Mathieson · Information Systems Research Sep 1991 4,221
47 Why do people use information technology? A critical review of the technology acceptance model Paul Legris, John Ingham, Pierre Collerette · Information & Management 2 Dec 2002 4,208
48 An updated and expanded assessment of PLS-SEM in information systems research Joe F. Hair, Carole L. Hollingsworth, Adriane B. Randolph et al. · Industrial Management & Data Systems 29 Mar 2017 3,994
49 E-S-QUAL Anitha Parasuraman, Valarie A. Zeithaml, Arvind Malhotra · Journal of Service Research 30 Dec 2004 3,940
50 Motivational, emotional, and behavioral correlates of fear of missing out Andrew K Przybylski, Kou Murayama, Cody R. DeHaan et al. · Computers in Human Behavior 9 Apr 2013 3,903

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.