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Institution · Chicago · United States

American Marketing Association

In research, American Marketing Association stands highest in Social Sciences (#4,104 of 16,945 worldwide) and Business, Management and Accounting (#1,488 of 3,973 worldwide), over all time.

ama.org/Pages/default.aspxROR OpenAlex
World rank, 2022–2025
#25,419
of 28,054 · #20,940 all time
Rank in United States
#3,831
of 4,192
Research works
608
▲ 54% vs 2013–17
Citations
21k
34.5 per fractional work
Top-10% rate
13.3%
record average 16.5%
Open access
27%
world 28%

What is American Marketing Association known for in research?

The fields where it stands highest, over all time, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorks
Social SciencesDomain #4,104 of 16,945 24.0%407
Business, Management and AccountingField #1,488 of 3,973 25.5%179

Each strip is that field’s whole ranked pool, with the notch where American Marketing Association sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.52× its world share, 2 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.08× its world share, 0 worksBiochemistry, Geneti…Immunology and Microbiology: 1.19× its world share, 1 worksImmunology and Micro…Neuroscience: 0.96× its world share, 1 worksNeuroscienceComputer Science: 0.75× its world share, 5 worksComputer ScienceEarth and Planetary Sciences: 0.35× its world share, 0 worksEarth and Planetary …Energy: 0.33× its world share, 0 worksEnergyEngineering: 0.52× its world share, 7 worksEngineeringEnvironmental Science: 0.41× its world share, 2 worksEnvironmental ScienceMaterials Science: 0.09× its world share, 0 worksMaterials ScienceMathematics: 0.73× its world share, 1 worksMathematicsPhysics and Astronomy: 0.50× its world share, 1 worksPhysics and AstronomyDentistry: 0.38× its world share, 0 worksDentistryHealth Professions: 1.37× its world share, 3 worksHealth ProfessionsMedicine: 0.49× its world share, 9 worksMedicineNursing: 0.37× its world share, 0 worksNursingVeterinary: 1.35× its world share, 0 worksVeterinaryArts and Humanities: 1.81× its world share, 5 worksArts and HumanitiesBusiness, Management and Accounting: 6.50× its world share, 19 worksBusiness, Management…Decision Sciences: 6.59× its world share, 6 worksDecision SciencesEconomics, Econometrics and Finance: 1.59× its world share, 3 worksEconomics, Econometr…Psychology: 0.96× its world share, 3 worksPsychologySocial Sciences: 1.82× its world share, 21 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Decision Sciences, 6.6×. Every wedge is a field page.

Who are the top researchers at American Marketing Association?

Ranked on the composite score, Cnooc Gas lead among researchers whose main affiliation is American Marketing Association.

  1. 1 Cnooc Gas United States · #1,318,629 worldwide 10 citations · 22 works
All ranked researchers at American Marketing Association

Which keywords describe research at American Marketing Association?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Consumer Behavior, Social Media, Customer Experience, Clinical Practice, Neuroscience, E-commerce, Healthcare and Digital Transformation.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Consumer Behavior7▲ 12×9 topics
  2. Social Media6▲ 4.5×11 topics
  3. Healthcare4▲ 4.3×7 topics
  4. Customer Experience4▲ 31×4 topics
  5. Sustainability4▲ 1.81×15 topics
  6. Clinical Practice4▲ 27×4 topics
  7. E-commerce4▲ 6.8×4 topics
  8. Artificial Intelligence4▲ 2.8×10 topics
  9. Neuroscience4▲ 13×4 topics
  10. Digital Transformation3▲ 7.2×9 topics
  11. User-Generated Content3▲ 26×2 topics
  12. Brand Equity3▲ 54×1 topic
  13. Brand Trust3▲ 66×1 topic
  14. Consumer Engagement3▲ 27×1 topic
  15. Electronic Word-of-Mouth3▲ 27×1 topic
  16. Impulse Buying3▲ 60×1 topic
  17. Multichannel Retailing3▲ 60×1 topic
  18. Online Shopping3▲ 18×2 topics
  19. Supply Chain Management3▲ 3.5×7 topics
  20. Information Systems3▲ 19×2 topics
  21. Innovation3▲ 2.9×13 topics
  22. Partial Least Squares3▲ 31×1 topic
  23. Patient Satisfaction3▲ 9.7×3 topics
  24. Technology Acceptance Model3▲ 20×1 topic
  25. User Satisfaction3▲ 16×2 topics
  26. Gender Differences3▲ 7.8×3 topics
  27. Empathy3▲ 26×3 topics
  28. Customer Satisfaction2▲ 8.6×4 topics
  29. Medical Education2▲ 11×2 topics
  30. Narrative Medicine2▲ 99×1 topic
  31. Physician2▲ 99×1 topic
  32. Community Engagement2▲ 7.6×6 topics
  33. Ethics2▲ 5.3×6 topics
  34. Social Support2▲ 4.5×5 topics
  35. Social Justice2▲ 4.2×6 topics
  36. Multiphase Flow2▲ 24×3 topics
  37. Digital Divide2▲ 7.5×3 topics
  38. Service Quality2▲ 7.0×2 topics
  39. Lifelong Learning2▲ 8.5×2 topics
  40. Social Isolation2▲ 8.3×2 topics

Which research topics does American Marketing Association publish most on?

By volume in 2022–2025: Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies and Technology Adoption and User Behaviour.

Consumer Behavior in Bra…3Consumer Behavior in Brand Consumption and Identification: 3 fractional worksDigital Marketing and So…3Digital Marketing and Social Media: 3 fractional worksConsumer Retail Behavior…3Consumer Retail Behavior Studies: 3 fractional worksTechnology Adoption and …3Technology Adoption and User Behaviour: 3 fractional worksEmpathy and Medical Education: 2 fractional worksCustomer Service Quality and Loyalty: 2 fractional worksTechnology Use by Older …2Technology Use by Older Adults: 2 fractional worksEntrepreneurship Studies and Influences: 1 fractional worksParticle Dynamics in Fluid Flows: 1 fractional worksEducational Innovations and Challenges: 1 fractional works
MarketingSociology and Political ScienceInformation Systems and ManagementPsychiatry and Mental health5 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Consumer Behavior in Brand Consumption and Identification Marketing 3 works
  2. 2 Digital Marketing and Social Media Sociology and Political Science 3 works
  3. 3 Consumer Retail Behavior Studies Marketing 3 works
  4. 4 Technology Adoption and User Behaviour Information Systems and Management 3 works
  5. 5 Empathy and Medical Education Psychiatry and Mental health 2 works
  6. 6 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 2 works
  7. 7 Technology Use by Older Adults Demography 2 works
  8. 8 Entrepreneurship Studies and Influences Management of Technology and Innovation 1 works
  9. 9 Particle Dynamics in Fluid Flows Ocean Engineering 1 works
  10. 10 Educational Innovations and Challenges Information Systems 1 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available27.4%not open72.6%

World: 28% of research is openly available.

with international co-authors25.8%domestic only74.2%

World: 19% is written across borders.

How has American Marketing Association's research output changed?

Output in 2018–2022 was 54% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Chicago

All research institutions in Chicago

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.