Most cited papers from Assumption University

Assumption University

What are the most cited papers from Assumption University?

The most cited paper from Assumption University is "Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice" (Paul G. Patterson, Elizabeth Cowley, Kriengsin Prasongsukarn, 2006), with 527 citations. Next come "Culture-Level Dimensions of Social Axioms and Their Correlates across 41 Cultures" (496) and "Service quality, satisfaction, and behavioural intentions" (346).

Published TypeFieldAccessCitations

Showing 50 of 60 papers. Every paper with more than 50 citations is listed.

Most cited papers, sortable by citations and release date
#	Paper
1	Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice Paul G. Patterson, Elizabeth Cowley, Kriengsin Prasongsukarn · International Journal of Research in Marketing	25 Aug 2006	527
2	Culture-Level Dimensions of Social Axioms and Their Correlates across 41 Cultures Michael Harris Bond et al. · Journal of Cross-Cultural Psychology Open access	Sep 2004	496
3	Service quality, satisfaction, and behavioural intentions Gour C. Saha, Theingi · Managing Service Quality	15 May 2009	346
4	Lack of functional redundancy in the relationship between microbial diversity and ecosystem functioning Manuel Delgado‐Baquerizo, Luca Giaramida, Peter B. Reich et al. · Journal of Ecology Open access	10 Apr 2016	287
5	Effect of addition of inulin and galactooligosaccharide on the survival of microencapsulated probiotics in alginate beads coated with chitosan in simulated digestive system, yogurt and fruit juice Wunwisa Krasaekoopt, S. Watcharapoka · LWT	10 Feb 2014	268
6	Generation Y consumer online repurchase intention in Bangkok Bing Zhu, Suwanna Kowatthanakul, Punnaluck Satanasavapak · International Journal of Retail & Distribution Management	13 Sep 2019	202
7	Glass Transition Behavior of Spray Dried Orange Juice Powder Measured by Differential Scanning Calorimetry (DSC) and Thermal Mechanical Compression Test (TMCT) Ashok Kumar Shrestha, Tharalinee Ua-Arak, Benu Adhikari et al. · International Journal of Food Properties	31 Jul 2007	201
8	The Influence of Social Media Intensity and EWOM on Conspicuous Consumption Amonrat Thoumrungroje · Procedia - Social and Behavioral Sciences Conference paperOpen access	Aug 2014	179
9	A comparison of intra- and interpersonal interlimb coordination: Coordination breakdowns and coupling strength. R. C. Schmidt, M. Bienvenu, Paula A. Fitzpatrick et al. · Journal of Experimental Psychology Human Perception & Performance Open access	1998	170
10	Family Rejection, Social Isolation, and Loneliness as Predictors of Negative Health Outcomes (Depression, Suicidal Ideation, and Sexual Risk Behavior) Among Thai Male-to-Female Transgender Adolescents Mohammadrasool Yadegarfard, Mallika E. Meinhold-Bergmann, Robert Tack Kwei Ho · Journal of LGBT Youth	2 Oct 2014	162
11	Market orientation, international business relationships and perceived export performance Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje · International Marketing Review	30 Mar 2007	161
12	Environmental, social and governance (ESG) - augmented investments in innovation and firms' value: a fixed-effects panel regression of Asian economies Muhammad Azhar Khalil, Rashid Khalil, Muhammad Khuram Khalil · China Finance Review International	3 Oct 2022	147
13	Developing a supply chain performance tool for SMEs in Thailand Ruth Banomyong, Nucharee Supatn · Supply Chain Management An International Journal	22 Jan 2011	147
14	Determinants of IS sourcing decisions: A comparative study of transaction cost theory versus the resource-based view Boonlert Watjatrakul · The Journal of Strategic Information Systems	12 Jul 2005	144
15	The nature of peak experience in wilderness. Matthew G. McDonald, Stephen Leslie Wearing, Jess Ponting · The Humanistic Psychologist Open access	Oct 2009	136
16	Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook Viriya Taecharungroj, Pitchanut Nueangjamnong · Journal of Creative Communications	Nov 2015	135
17	Physical activity and breast cancer survivors: Importance of adherence, motivational interviewing and psychological health Supa Pudkasam, Remco C. J. Polman, Meron E. Pitcher et al. · Maturitas Open access	23 Jul 2018	125
18	A meta-analysis of IT continuance: An evaluation of the expectation-confirmation model Igor Alexander Ambalov · Telematics and Informatics Review	2 Apr 2018	124
19	In support of innovation management and Roger's Innovation Diffusion theory Jarunee Wonglimpiyarat, Napaporn Yuberk · Government Information Quarterly	2005	109
20	Patterns of Alcohol Consumption in the Thai Population: Results of the National Household Survey of 2007 Sawitri Assanangkornchai, Nisan Sam‐angsri, SIRINPORN RERNGPONGPAN et al. · Alcohol and Alcoholism	26 Mar 2010	104
21	Loss of Flagellum-Based Motility by Listeria monocytogenes Results in Formation of Hyperbiofilms Tatsaporn Todhanakasem, Glenn M. Young · Journal of Bacteriology Open access	27 Jun 2008	101
22	The influence of dispositions and Internet motivation on online communication satisfaction and relationship closeness Vikanda Pornsakulvanich, Paul Michael Haridakis, ALAN M. RUBIN · Computers in Human Behavior	17 Jan 2008	97
23	Understanding the Impact of the Psychological Cognitive Process on Student Learning Satisfaction: Combination of the Social Cognitive Career Theory and SOR Model Guihua Zhang, Xiaoyao Yue, Yan Ye et al. · Frontiers in Psychology Open access	26 Aug 2021	95
24	Selecting logistics providers in Thailand: a shippers' perspective Ruth Banomyong, Nucharee Supatn · European Journal of Marketing	19 Mar 2011	88
25	PERFORMANCE, AGENCY AND CHANGE IN SURFING TOURIST SPACE Jess Ponting, Matthew G. McDonald · Annals of Tourism Research	18 Jul 2013	87
26	Influence of transformational leadership on role ambiguity and work–life balance of Filipino University employees during COVID-19: does employee involvement matter? Peerayuth Charoensukmongkol, Jenette Villegas Puyod · International Journal of Leadership in Education	23 Jul 2021	86
27	Senior Pleasure Tourists: Examination of Their Demography, Travel Experience, and Travel Behavior Upon Visiting the Bangkok Metropolis Adarsh Batra · International Journal of Hospitality & Tourism Administration Open access	5 Aug 2009	86
28	Emotional attachment: a bridge between brand reputation and brand advocacy Arash Ahmadi, Afsoon Ataei · Asia-Pacific Journal of Business Administration	23 Jun 2022	83
29	An Augmented Reality 3D Pop-Up Book: The Development of a Multimedia Project for English Language Teaching Poonsri Vate-U-Lan Conference paper	Jul 2012	83
30	Using Potential Lactic Acid Bacteria Biofilms and their Compounds to Control Biofilms of Foodborne Pathogens Tatsaporn Todhanakasem, Ketbumrung Kornkanok · Biotechnology Reports Open access	25 May 2020	82
31	Positive psychology: A Foucauldian critique. Matthew McDonald, Jean O’Callaghan · The Humanistic Psychologist Open access	Apr 2008	82
32	Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism Mai Nguyen, Nang Sarm Siri, Ashish Malik · Journal of Knowledge Management Open access	2 Jun 2021	81
33	Online learning adoption: effects of neuroticism, openness to experience, and perceived values Boonlert Watjatrakul · Interactive Technology and Smart Education	19 Sep 2016	78
34	A Study of Green Purchase Intention Comparing with Collectivistic (Chinese) and Individualistic (American) Consumers in Shanghai, China Lingyun Chen · Information Management and Business Review Open access	30 Jul 2013	78
35	The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance Amonrat Thoumrungroje, Olimpia C. Racela · Journal of Strategic Marketing	22 Jan 2013	77
36	Impact of social experience on customer purchase decision in the social commerce context Yonathan Dri Handarkho · Journal of Systems and Information Technology	20 Feb 2020	76
37	English as a Global Language Joseph Foley · RELC Journal	13 Mar 2007	74
38	Towards a transformative model of circular economy for SMEs Bing Zhu, Mai Nguyen, Nang Sarm Siri et al. · Journal of Business Research	15 Feb 2022	71
39	Production, purification and characterization of an ionic liquid tolerant cellulase from Bacillus sp. isolated from rice paddy field soil Malinee Sriariyanun, Prapakorn Tantayotai, Patchanee Yasurin et al. · Electronic Journal of Biotechnology Open access	15 Dec 2015	68
40	Determinants of the Adoption of Mobile Learning Systems among University Students in Indonesia Edwin Pramana · Journal of Information Technology Education Research Open access	2018	68
41	A Cross-National Study of Consumer Spending Behavior: The Impact of Social Media Intensity and Materialism Amonrat Thoumrungroje · Journal of International Consumer Marketing	17 May 2018	67
42	The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects Yonathan Dri Handarkho · Journal of Research in Interactive Marketing	15 Sep 2020	65
43	Recommender Systems for university elective course recommendation Kiratijuta Bhumichitr, Songsak Channarukul, Nattachai Saejiem et al. Conference paper	Jul 2017	63
44	Biofilm production by Zymomonas mobilis enhances ethanol production and tolerance to toxic inhibitors from rice bran hydrolysate Tatsaporn Todhanakasem, Atit Sangsutthiseree, Kamonchanok Areerat et al. · New Biotechnology	12 Jun 2014	63
45	An extended service recovery model: the moderating impact of temporal sequence of events Kriengsin Prasongsukarn, Paul G. Patterson · Journal of Services Marketing	5 Oct 2012	62
46	The influence of passion and empowerment on organizational citizenship behavior of teachers mediated by organizational commitment Uree Cheasakul, Parvathy Varma · Contaduría y Administración Open access	9 May 2016	61
47	Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept Boonlert Watjatrakul · International Journal of Educational Management	25 Jul 2014	59
48	Combined effect of hot water and deep eutectic solvent (DES) pretreatment on a lignocellulosic biomass mixture for improved saccharification efficiency Marttin Paulraj Gundupalli, S.T. Anne Sahithi, Elizabeth Jayex Panakkal et al. · Bioresource Technology Reports	Feb 2022	58
49	Promoting Peer Feedback in Developing Students’ English Writing Ability in L2 Writing Class Sirikarn Kuyyogsuy · International Education Studies Open access	29 Aug 2019	56
50	Foreign Tourists' Perception Towards Personal Safety And Potential Crime While Visiting Bangkok Adarsh Batra · Anatolia	Jul 2008	56

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for an institution when any of its authors gave it as an affiliation; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.