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University · São Paulo · Brazil

Escola Superior de Propaganda e Marketing

In research, Escola Superior de Propaganda e Marketing stands highest in Social Sciences (#4,582 of 10,521 worldwide), Business, Management and Accounting (#1,606 of 2,578 worldwide) and Social Sciences (#4,527 of 6,365 worldwide), 2022–2025. Relative to its size it is most specialised in Urban Studies, Information Systems and Management and Philosophy — Urban Studies is 21.8× its share of world research.

www2.espm.brROR OpenAlex
World rank, 2022–2025
#19,455
of 28,054 · #25,064 all time
Rank in Brazil
#391
of 714
Research works
1.9k
▲ 33% vs 2013–17
Citations
7.7k
4.0 per fractional work
Top-10% rate
8.8%
record average 16.5%
Open access
82%
world 28%

What is Escola Superior de Propaganda e Marketing known for in research?

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #4,582 of 10,521 9.4%390 #5051
Business, Management and AccountingField #1,606 of 2,578 11.3%80 #2052
Social SciencesField #4,527 of 6,365 8.3%178 #5205
Sociology and Political ScienceSubfield #2,197 of 2,578 10.4%71 #2999
Arts and HumanitiesField #1,898 of 1,998 8.8%67 #2879

Each strip is that field’s whole ranked pool, with the notch where Escola Superior de Propaganda e Marketing sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Which of those standings moved

The same fields on both windows: where it stood over the whole record, and where it stands in 2022–2025. The distance is the story, and it is the one thing the two rank columns above cannot show.

  1. Social Sciences#5,051 #4,582
  2. Business, Management and Accounting#2,052 #1,606
  3. Social Sciences#5,205 #4,527
  4. Sociology and Political Science#2,999 #2,197
  5. Arts and Humanities#2,879 #1,898
all time2022–2025, better2022–2025, worse

A dot further right is a better standing. Fields it was not ranked in over the whole record are left out.

What does Escola Superior de Propaganda e Marketing specialise in?

Where its research is concentrated relative to its size: Urban Studies takes 21.8× the share of its output that it takes of world research.

  1. Urban StudiesSubfield · 27.5 works22×
  2. Information Systems and ManagementSubfield · 28.1 works22×
  3. PhilosophySubfield · 34.7 works18×
  4. MarketingSubfield · 23.3 works12×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.40× its world share, 9 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.01× its world share, 0 worksBiochemistry, Geneti…Immunology and Microbiology: 0.01× its world share, 0 worksImmunology and Micro…Neuroscience: 0.12× its world share, 1 worksNeuroscienceComputer Science: 0.50× its world share, 18 worksComputer ScienceEarth and Planetary Sciences: 0.02× its world share, 0 worksEarth and Planetary …Engineering: 0.12× its world share, 8 worksEngineeringEnvironmental Science: 0.53× its world share, 12 worksEnvironmental ScienceMaterials Science: 0.02× its world share, 0 worksMaterials ScienceMathematics: 0.33× its world share, 2 worksMathematicsHealth Professions: 1.03× its world share, 12 worksHealth ProfessionsMedicine: 0.04× its world share, 4 worksMedicineVeterinary: 0.66× its world share, 0 worksVeterinaryArts and Humanities: 5.12× its world share, 67 worksArts and HumanitiesBusiness, Management and Accounting: 5.43× its world share, 80 worksBusiness, Management…Decision Sciences: 7.17× its world share, 32 worksDecision SciencesEconomics, Econometrics and Finance: 1.53× its world share, 15 worksEconomics, Econometr…Psychology: 1.25× its world share, 17 worksPsychologySocial Sciences: 3.09× its world share, 178 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Decision Sciences, 7.2×. Every wedge is a field page.

Who are the top researchers at Escola Superior de Propaganda e Marketing?

Ranked on the composite score, João Anzanello Carrascoza, Diego Pautasso and Gisela G. S. Castro lead among researchers whose main affiliation is Escola Superior de Propaganda e Marketing.

  1. 1 João Anzanello Carrascoza Brazil · #515,133 worldwide 1 citations · 24 works
  2. 2 Diego Pautasso Brazil · #543,008 worldwide 9 citations · 19 works
  3. 3 Gisela G. S. Castro Brazil · #627,160 worldwide 7 citations · 17 works
  4. 4 Mateus Canniatti Ponchio Brazil · #758,809 worldwide 7 citations · 16 works
  5. 5 Mônica Rebecca Ferrari Nunes Brazil · #777,060 worldwide 2 citations · 15 works
  6. 6 Denise Cogo Brazil · #790,850 worldwide 6 citations · 20 works
  7. 7 J. Roberto Whitaker Penteado Brazil · #806,303 worldwide 1 citations · 17 works
  8. 8 Vander Casaqui Brazil · #890,181 worldwide 0 citations · 16 works
  9. 9 Ilan Avrichir Brazil · #909,080 worldwide 1 citations · 19 works
  10. 10 Marcos Amatucci Brazil · #991,494 worldwide 8 citations · 15 works
All ranked researchers at Escola Superior de Propaganda e Marketing

Which keywords describe research at Escola Superior de Propaganda e Marketing?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Globalization, Cultural Identity, Cultural Studies, Colonialism, Anthropology, Qualitative Research, Media Studies and Identity Politics.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Globalization81▲ 9.0×39 topics
  2. Cultural Identity53▲ 22×10 topics
  3. Cultural Studies48▲ 28×11 topics
  4. Colonialism42▲ 19×8 topics
  5. Anthropology41▲ 92×6 topics
  6. Qualitative Research40▲ 9.9×10 topics
  7. Media Studies39▲ 124×5 topics
  8. Sustainability36▲ 3.2×34 topics
  9. Identity Politics35▲ 151×2 topics
  10. Multiculturalism35▲ 39×3 topics
  11. Post-Modernity34▲ 211×1 topic
  12. Social Resilience34▲ 211×1 topic
  13. Identity33▲ 9.9×21 topics
  14. Education32▲ 4.0×27 topics
  15. Public Policy31▲ 14×10 topics
  16. Social Media31▲ 4.7×16 topics
  17. Social Capital31▲ 13×10 topics
  18. Marketing Strategies25▲ 56×2 topics
  19. Innovation Management25▲ 33×2 topics
  20. Organizational Management25▲ 82×1 topic
  21. Research Methods25▲ 33×1 topic
  22. Brazil22▲ 49×5 topics
  23. Educational Technology22▲ 4.1×8 topics
  24. Online Learning22▲ 5.8×5 topics
  25. Consumer Behavior21▲ 7.3×14 topics
  26. Innovation21▲ 4.4×23 topics
  27. Entrepreneurship18▲ 11×9 topics
  28. Teacher Training18▲ 6.3×6 topics
  29. Communication17▲ 12×10 topics
  30. Digital Literacy16▲ 5.9×2 topics
  31. Social Network Analysis16▲ 28×2 topics
  32. Media Education16▲ 61×1 topic
  33. WebQuests16▲ 61×1 topic
  34. Social Change14▲ 25×4 topics
  35. Discourse Analysis14▲ 12×4 topics
  36. Community Engagement14▲ 9.1×3 topics
  37. Urban Development14▲ 8.2×6 topics
  38. Social Dynamics13▲ 46×2 topics
  39. Urban Ethnography13▲ 127×1 topic
  40. Youth Culture13▲ 127×1 topic

Which research topics does Escola Superior de Propaganda e Marketing publish most on?

By volume in 2022–2025: Cultural, Media, and Literary Studies, Business and Management Studies, Education and Digital Technologies and Urban and sociocultural dynamics.

Cultural, Media, and Lit…34Cultural, Media, and Literary Studies: 34 fractional worksBusiness and Management Studies: 25 fractional worksEducation and Digital Technologies: 16 fractional worksUrban and sociocultural dynamics: 13 fractional worksCultural Industries and Urban Development: 10 fractional worksGender, Sexuality, and E…9Gender, Sexuality, and Education: 9 fractional worksMedia and Communication Studies: 8 fractional worksConsumer Behavior in Brand Consumption and Identification: 7 fractional worksInnovation and Knowledge Management: 7 fractional worksEnvironmental Sustainability in Business: 7 fractional works
PhilosophyInformation Systems and ManagementSociology and Political ScienceUrban Studies4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Cultural, Media, and Literary Studies Philosophy 34 works
  2. 2 Business and Management Studies Information Systems and Management 25 works
  3. 3 Education and Digital Technologies Sociology and Political Science 16 works
  4. 4 Urban and sociocultural dynamics Urban Studies 13 works
  5. 5 Cultural Industries and Urban Development Urban Studies 10 works
  6. 6 Gender, Sexuality, and Education Gender Studies 9 works
  7. 7 Media and Communication Studies Communication 8 works
  8. 8 Consumer Behavior in Brand Consumption and Identification Marketing 7 works
  9. 9 Innovation and Knowledge Management Strategy and Management 7 works
  10. 10 Environmental Sustainability in Business Marketing 7 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available81.8%not open18.2%

World: 28% of research is openly available.

with international co-authors8.6%domestic only91.4%

World: 19% is written across borders.

How has Escola Superior de Propaganda e Marketing's research output changed?

Output in 2018–2022 was 33% higher than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in São Paulo

All research institutions in São Paulo

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.