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University · São Paulo · Brazil

Escola Superior de Propaganda e Marketing

In research, Escola Superior de Propaganda e Marketing stands highest in Social Sciences (#1,529 of 9,585 worldwide), Social Sciences (#2,414 of 5,988 worldwide) and Sociology and Political Science (#1,257 of 2,526 worldwide), 2022-now. Relative to its size it is most specialised in Urban Studies, Information Systems and Management and Philosophy (Urban Studies is 21.2× its share of world research).

www2.espm.brROR OpenAlex
World rank, 2022-now
#5,621
of 22,385 · #4,931 all time
Rank in Brazil
#265
of 684
Research works
1.9k
▼ 16% vs 2018-21
Citations
7.7k
4.0 per fractional work
Top-10% rate
6.3%
all institutions 10.0%
vs its own fields
0.98×
1.00× is exactly expected
Open access
82%
world 40%
International
9%
world 18%
Escola Superior de Propaganda e Marketing

What is Escola Superior de Propaganda e Marketing known for in research?

The fields where it stands highest, 2022-now, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #1,529 of 9,585 6.6%390 #1542
Social SciencesField #2,414 of 5,988 5.9%178 #2585
Sociology and Political ScienceSubfield #1,257 of 2,526 4.4%71 #1406
Arts and HumanitiesField #1,013 of 1,896 8.9%67 #1116
Business, Management and AccountingField #1,703 of 2,581 3.3%80 #1605

Each strip is that field's whole ranked pool, with the notch where Escola Superior de Propaganda e Marketing sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no average mark, because the average differs by field (from about 6% in Dentistry to 21% in Economics).

Which of those standings moved

The same fields on both windows: where it stood over the whole record, and where it stands in 2022-now. The distance is the story, and it is the one thing the two rank columns above cannot show.

  1. Social Sciences#1,542 #1,529
  2. Social Sciences#2,585 #2,414
  3. Sociology and Political Science#1,406 #1,257
  4. Arts and Humanities#1,116 #1,013
  5. Business, Management and Accounting#1,605 #1,703
all time2022-now, better2022-now, worse

A dot further right is a better standing. Fields it was not ranked in over the whole record are left out.

Which fields of science does Escola Superior de Propaganda e Marketing work in?

In 2022-now, 85% of research at Escola Superior de Propaganda e Marketing is in Social Sciences, 9% in Physical Sciences. Its largest fields are Social Sciences (40%), Business, Management and Accounting (17%), Arts and Humanities (15%). It does 3.4× the world's share of Social Sciences.

Social Sciences: 429 fractional works · 84.9% of its workSocial Sciences: 201 fractional works · 39.7% of its workSociology and Political Science: 80 fractional works · 15.7% of its workUrban Studies: 30 fractional works · 5.9% of its workCommunication: 22 fractional works · 4.3% of its workEducation: 19 fractional works · 3.8% of its workGender Studies: 15 fractional works · 3.0% of its workPolitical Science and International Relations: 9 fractional works · 1.8% of its workDemography: 6 fractional works · 1.2% of its workHealth: 5 fractional works · 1.0% of its workLaw: 4 fractional works · 0.7% of its workAnthropology: 3 fractional works · 0.6% of its workDevelopment: 2 fractional works · 0.5% of its workSafety Research: 2 fractional works · 0.4% of its workCultural Studies: 2 fractional works · 0.3% of its workSmaller subfields together: 3 fractional works · 0.5% of its workBusiness, Management and Accounting: 87 fractional works · 17.3% of its workStrategy and Management: 32 fractional works · 6.3% of its workMarketing: 26 fractional works · 5.2% of its workManagement of Technology and Innovation: 9 fractional works · 1.7% of its workManagement Information Systems: 9 fractional works · 1.7% of its workOrganizational Behavior and Human Resource Management: 6 fractional works · 1.2% of its workAccounting: 3 fractional works · 0.7% of its workBusiness and International Management: 2 fractional works · 0.4% of its workArts and Humanities: 74 fractional works · 14.6% of its workPhilosophy: 36 fractional works · 7.0% of its workLiterature and Literary Theory: 14 fractional works · 2.8% of its workMuseology: 8 fractional works · 1.6% of its workVisual Arts and Performing Arts: 7 fractional works · 1.3% of its workMusic: 3 fractional works · 0.6% of its workHistory: 2 fractional works · 0.5% of its workLanguage and Linguistics: 1 fractional works · 0.3% of its workGeneral Arts and Humanities: 1 fractional works · 0.3% of its workSmaller subfields together: 1 fractional works · 0.2% of its workDecision Sciences: 32 fractional works · 6.4% of its workInformation Systems and Management: 29 fractional works · 5.7% of its workManagement Science and Operations Research: 3 fractional works · 0.6% of its workSmaller subfields together: 0 fractional works · 0.1% of its workPsychology: 18 fractional works · 3.6% of its workSocial Psychology: 6 fractional works · 1.3% of its workClinical Psychology: 6 fractional works · 1.2% of its workExperimental and Cognitive Psychology: 4 fractional works · 0.8% of its workApplied Psychology: 1 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.2% of its workEconomics, Econometrics and Finance: 16 fractional works · 3.2% of its workEconomics and Econometrics: 12 fractional works · 2.4% of its workGeneral Economics, Econometrics and Finance: 3 fractional works · 0.6% of its workSmaller subfields together: 0 fractional works · 0.1% of its workPhysical Sciences: 45 fractional works · 8.9% of its workComputer Science: 21 fractional works · 4.1% of its workInformation Systems: 10 fractional works · 2.0% of its workComputer Networks and Communications: 4 fractional works · 0.7% of its workArtificial Intelligence: 3 fractional works · 0.5% of its workComputer Science Applications: 3 fractional works · 0.5% of its workSmaller subfields together: 1 fractional works · 0.3% of its workEnvironmental Science: 13 fractional works · 2.6% of its workManagement, Monitoring, Policy and Law: 10 fractional works · 2.0% of its workIndustrial and Manufacturing Engineering: 1 fractional works · 0.2% of its workSmaller subfields together: 2 fractional works · 0.3% of its workEngineering: 9 fractional works · 1.8% of its workIndustrial and Manufacturing Engineering: 2 fractional works · 0.5% of its workBuilding and Construction: 2 fractional works · 0.4% of its workMechanical Engineering: 1 fractional works · 0.3% of its workSmaller subfields together: 3 fractional works · 0.7% of its workMathematics: 2 fractional works · 0.4% of its workStatistics and Probability: 2 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.0% of its workMaterials Science: 0 fractional works · 0.1% of its workEarth and Planetary Sciences: 0 fractional works · 0.0% of its workPhysics and Astronomy: 0 fractional works · 0.0% of its workHealth Sciences: 19 fractional works · 3.8% of its workHealth Professions: 14 fractional works · 2.7% of its workGeneral Health Professions: 5 fractional works · 1.0% of its workSpeech and Hearing: 5 fractional works · 0.9% of its workOccupational Therapy: 2 fractional works · 0.4% of its workRadiological and Ultrasound Technology: 1 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.2% of its workMedicine: 5 fractional works · 1.0% of its workPublic Health, Environmental and Occupational Health: 2 fractional works · 0.4% of its workReproductive Medicine: 1 fractional works · 0.2% of its workSmaller subfields together: 2 fractional works · 0.4% of its workVeterinary: 0 fractional works · 0.1% of its workLife Sciences: 12 fractional works · 2.4% of its workAgricultural and Biological Sciences: 10 fractional works · 2.0% of its workFood Science: 6 fractional works · 1.2% of its workPlant Science: 3 fractional works · 0.5% of its workSmaller subfields together: 1 fractional works · 0.3% of its workNeuroscience: 1 fractional works · 0.2% of its workCognitive Neuroscience: 1 fractional works · 0.2% of its workBiochemistry, Genetics and Molecular Biology: 1 fractional works · 0.2% of its workImmunology and Microbiology: 0 fractional works · 0.0% of its workALL ITS WORKEscola Superiorde Propaganda e…505fractional works, 2022-now
Life Sciences2%Physical Sciences9%Health Sciences4%Social Sciences85%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 20 fields, with their numbers
    1. Social Sciences20139.7%
    2. Business, Management and Accounting8717.3%
    3. Arts and Humanities7414.6%
    4. Decision Sciences326.4%
    5. Psychology183.6%
    6. Economics, Econometrics and Finance163.2%
    1. Computer Science214.1%
    2. Environmental Science132.6%
    3. Engineering91.8%
    4. Mathematics20.4%
    5. Materials Science00.1%
    6. Earth and Planetary Sciences00.0%
    7. Physics and Astronomy00.0%
    1. Health Professions142.7%
    2. Medicine51.0%
    3. Veterinary00.1%
    1. Agricultural and Biological Sciences102.0%
    2. Neuroscience10.2%
    3. Biochemistry, Genetics and Molecular Biology10.2%
    4. Immunology and Microbiology00.0%
All of science, and how each field's share has moved since 1950: the Science domain explorer

What does Escola Superior de Propaganda e Marketing specialise in?

Where its research is concentrated relative to its size: Urban Studies takes 21.2× the share of its output that it takes of world research.

  1. Urban StudiesSubfield · 29.6 works21×
  2. Information Systems and ManagementSubfield · 28.8 works20×
  3. PhilosophySubfield · 35.5 works16×
  4. CommunicationSubfield · 21.7 works16×
  5. MarketingSubfield · 26.3 works12×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.42× its world share, 10 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.03× its world share, 1 worksBiochemistry, Geneti…Immunology and Microbiology: 0.04× its world share, 0 worksImmunology and Micro…Neuroscience: 0.15× its world share, 1 worksNeuroscienceComputer Science: 0.52× its world share, 21 worksComputer ScienceEarth and Planetary Sciences: 0.02× its world share, 0 worksEarth and Planetary …Engineering: 0.12× its world share, 9 worksEngineeringEnvironmental Science: 0.52× its world share, 13 worksEnvironmental ScienceMaterials Science: 0.02× its world share, 0 worksMaterials ScienceMathematics: 0.30× its world share, 2 worksMathematicsPhysics and Astronomy: 0.01× its world share, 0 worksPhysics and AstronomyHealth Professions: 1.04× its world share, 14 worksHealth ProfessionsMedicine: 0.05× its world share, 5 worksMedicineVeterinary: 0.59× its world share, 0 worksVeterinaryArts and Humanities: 5.06× its world share, 74 worksArts and HumanitiesBusiness, Management and Accounting: 5.36× its world share, 87 worksBusiness, Management…Decision Sciences: 6.65× its world share, 32 worksDecision SciencesEconomics, Econometrics and Finance: 1.48× its world share, 16 worksEconomics, Econometr…Psychology: 1.20× its world share, 18 worksPsychologySocial Sciences: 3.14× its world share, 201 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Decision Sciences, 6.7×. Every wedge is a field page.

All 20 fields, with their numbers
  1. Decision Sciences6.65×32 works
  2. Business, Management and Accounting5.36×87 works
  3. Arts and Humanities5.06×74 works
  4. Social Sciences3.14×201 works
  5. Economics, Econometrics and Finance1.48×16 works
  6. Psychology1.20×18 works
  7. Health Professions1.04×14 works
  8. Veterinary0.59×0 works
  9. Computer Science0.52×21 works
  10. Environmental Science0.52×13 works
  11. Agricultural and Biological Sciences0.42×10 works
  12. Mathematics0.30×2 works
  13. Neuroscience0.15×1 works
  14. Engineering0.12×9 works
  15. Medicine0.05×5 works
  16. Immunology and Microbiology0.04×0 works
  17. Biochemistry, Genetics and Molecular Biology0.03×1 works
  18. Earth and Planetary Sciences0.02×0 works
  19. Materials Science0.02×0 works
  20. Physics and Astronomy0.01×0 works

Who are the top researchers at Escola Superior de Propaganda e Marketing?

Ranked on the quality score, Vanessa Pilla Galetti Bretas, Leonardo Aureliano-Silva and Marília Duque lead among researchers whose main affiliation is Escola Superior de Propaganda e Marketing.

  1. 1 Vanessa Pilla Galetti Bretas Brazil · #1,211,179 worldwide 494 citations · 28 works
  2. 2 Leonardo Aureliano-Silva Brazil · #1,457,180 worldwide 439 citations · 38 works
  3. 3 Marília Duque Brazil · #2,780,062 worldwide 151 citations · 18 works
  4. 4 Marco Antônio Silva Brazil · #2,916,731 worldwide 90 citations · 16 works
  5. 5 Marcelo Luiz Dias da Silva Gabriel Brazil · #2,918,642 worldwide 2.5k citations · 64 works
  6. 6 Gabriel Vouga Chueke Brazil · #3,053,453 worldwide 187 citations · 25 works
  7. 7 Sérgio Assunção Monteiro Brazil · #3,153,245 worldwide 5 citations · 56 works
  8. 8 Mateus Canniatti Ponchio Brazil · #3,210,848 worldwide 974 citations · 83 works
  9. 9 Renata Fernandes Galhanone Brazil · #3,237,312 worldwide 147 citations · 19 works
  10. 10 Roberto Camanho Brazil · #3,367,384 worldwide 566 citations · 15 works
All ranked researchers at Escola Superior de Propaganda e Marketing

What are the most cited papers from Escola Superior de Propaganda e Marketing?

The most cited paper from Escola Superior de Propaganda e Marketing is "PROFESSORES: IMAGENS DO FUTURO PRESENTE" (Maitê Alves Bezerra, 2014), with 1,306 citations. Next come "Criteria in AHP: A Systematic Review of Literature" (540) and "Franchising research on emerging markets: Bibliometric and content analyses" (278).

Most cited papers
#PaperReleasedCitations
1 PROFESSORES: IMAGENS DO FUTURO PRESENTE Maitê Alves Bezerra · Administração Ensino e Pesquisa Open access 30 Jun 2014 1,306
2 Criteria in AHP: A Systematic Review of Literature Rosaria de Fátima Segger Macri Russo, Roberto Camanho · Procedia Computer Science Conference paperOpen access 2015 540
3 Franchising research on emerging markets: Bibliometric and content analyses Vanessa Pilla Galetti Bretas, Ilan Alon · Journal of Business Research Open access 5 May 2021 278
4 Gender, Race and Parenthood Impact Academic Productivity During the COVID-19 Pandemic: From Survey to Action Fernanda Stanisçuaski, Lívia Kmetzsch, Rossana Colla Soletti et al. · Frontiers in Psychology Open access 12 May 2021 276
5 Barriers and facilitators of university-industry collaboration for research, development and innovation: a systematic review André Luís Rossoni, Eduardo Pinheiro Gondim de Vasconcellos, Renata Luiza de Castilho Rossoni · Management Review Quarterly ReviewOpen access 26 Apr 2023 254
All 59 most cited papers, with filters and sorting

Which keywords describe research at Escola Superior de Propaganda e Marketing?

By fractional works in 2022-now, weighted toward what it does more of than the world: Globalization, Cultural Identity, Cultural Studies, Anthropology, Colonialism, Qualitative Research, Media Studies and Identity Politics.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Globalization85▲ 8.6×41 topics
  2. Cultural Identity56▲ 22×10 topics
  3. Cultural Studies51▲ 27×11 topics
  4. Anthropology43▲ 90×6 topics
  5. Colonialism42▲ 18×8 topics
  6. Qualitative Research42▲ 9.7×11 topics
  7. Media Studies40▲ 126×5 topics
  8. Sustainability40▲ 3.2×35 topics
  9. Identity Politics35▲ 145×2 topics
  10. Education35▲ 4.0×33 topics
  11. Multiculturalism35▲ 38×3 topics
  12. Post-Modernity34▲ 213×1 topic
  13. Social Media34▲ 4.9×17 topics
  14. Social Resilience34▲ 213×1 topic
  15. Identity34▲ 9.3×21 topics
  16. Public Policy34▲ 14×11 topics
  17. Social Capital32▲ 12×10 topics
  18. Marketing Strategies26▲ 55×2 topics
  19. Innovation Management25▲ 32×2 topics
  20. Organizational Management25▲ 83×1 topic
  21. Research Methods25▲ 32×1 topic
  22. Educational Technology24▲ 4.1×11 topics
  23. Consumer Behavior24▲ 7.7×14 topics
  24. Online Learning24▲ 5.6×5 topics
  25. Brazil23▲ 48×5 topics
  26. Innovation22▲ 4.2×24 topics
  27. Communication20▲ 13×10 topics
  28. Teacher Training20▲ 6.3×6 topics
  29. Entrepreneurship19▲ 9.6×9 topics
  30. Digital Literacy18▲ 6.1×3 topics
  31. Social Network Analysis16▲ 27×2 topics
  32. Media Education16▲ 62×1 topic
  33. WebQuests16▲ 62×1 topic
  34. Community Engagement16▲ 9.7×4 topics
  35. Social Change16▲ 25×4 topics
  36. Discourse Analysis15▲ 12×5 topics
  37. Social Dynamics14▲ 48×2 topics
  38. Urban Ethnography14▲ 137×1 topic
  39. Youth Culture14▲ 137×1 topic
  40. Urban Development14▲ 7.9×7 topics

Which research topics does Escola Superior de Propaganda e Marketing publish most on?

By volume in 2022-now: Cultural, Media, and Literary Studies, Business and Management Studies, Education and Digital Technologies and Urban and sociocultural dynamics.

Cultural, Media, and Lit…34Cultural, Media, and Literary Studies: 34 fractional worksBusiness and Management Studies: 25 fractional worksEducation and Digital Technologies: 16 fractional worksUrban and sociocultural dynamics: 14 fractional worksCultural Industries and Urban Development: 10 fractional worksMedia and Communication …9Media and Communication Studies: 9 fractional worksGender, Sexuality, and Education: 9 fractional worksConsumer Behavior in Brand Consumption and Identification: 8 fractional worksEnvironmental Sustainability in Business: 8 fractional worksInnovation and Knowledge Management: 8 fractional works
PhilosophyInformation Systems and ManagementSociology and Political ScienceUrban Studies4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Cultural, Media, and Literary Studies Philosophy 34 works
  2. 2 Business and Management Studies Information Systems and Management 25 works
  3. 3 Education and Digital Technologies Sociology and Political Science 16 works
  4. 4 Urban and sociocultural dynamics Urban Studies 14 works
  5. 5 Cultural Industries and Urban Development Urban Studies 10 works
  6. 6 Media and Communication Studies Communication 9 works
  7. 7 Gender, Sexuality, and Education Gender Studies 9 works
  8. 8 Consumer Behavior in Brand Consumption and Identification Marketing 8 works
  9. 9 Environmental Sustainability in Business Marketing 8 works
  10. 10 Innovation and Knowledge Management Strategy and Management 8 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available81.8%not open18.2%

World: 40% of research is openly available.

with international co-authors8.6%domestic only91.4%

World: 18% is written across borders.

How has Escola Superior de Propaganda e Marketing's research output changed?

Output in 2022-2025 was 16% lower than in 2018-2021.

still counting1990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Escola Superior de Propaganda e Marketing as a percentage of every work published that year, 0.0019% in 2024.

still counting0.0020%0.0040%Escola Superior de Propaganda e Marketing0.0019% in 202519801990200020102020

Fractional works of Escola Superior de Propaganda e Marketing over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year, against all institutions in the same year.

still counting5%10%15%all institutions10.0% in 2025Escola Superior de Propaganda e Marketing6.2% in 202520102020

Of each year's output, the share that reached the world's 10% most cited for its field and year. Peak 11.7% in 2011.

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