Mateus Canniatti Ponchio
Mateus Canniatti Ponchio publishes mostly in Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Business and Management Studies and Customer Service Quality and Loyalty.
- World rank
- #2,643,103 of 7,710,434 ranked researchers
- Rank in Brazil
- #28,298 of 253,246
- Works
- 83
- Citations
- 974
- Citations per work
- 11.7
What does Mateus Canniatti Ponchio research?
Mateus Canniatti Ponchio's work is mostly in Business, Management and Accounting (38%), Decision Sciences (16%), Social Sciences (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4958.6%
- Business, Management and Accounting3238.1%
- Decision Sciences1315.6%
- Social Sciences44.9%
- Everything else3441.4%
- 1Marketing22% of their works
- 2Information Systems and Management16% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4Accounting5% of their works
- 5Sociology and Political Science5% of their works
- 6Strategy and Management4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Business and Management Studies
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Financial Literacy, Pension, Retirement Analysis
- Technology Adoption and User Behaviour
- Corporate Identity and Reputation
- Digital Marketing and Social Media
Which keywords describe Mateus Canniatti Ponchio's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Organizational Management, Research Methods, Customer Satisfaction, Service Quality and Customer Experience.
- Financial Performance
- Corporate Reputation
- Retirement Planning
- Financial Literacy
- Customer Experience
- Customer Satisfaction
- Organizational Management
- Brand Equity
- Consumer Behavior
- Brand Trust
- Research Methods
- Service Quality
- Multichannel Retailing
- Information Systems
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Social Media
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Consumer Behavior322 topics
- Brand Equity221 topic
- Brand Trust221 topic
- Organizational Management201 topic
- Research Methods201 topic
- Customer Satisfaction151 topic
- Service Quality151 topic
- Customer Experience141 topic
- Multichannel Retailing141 topic
- Financial Literacy101 topic
- Information Systems101 topic
- Retirement Planning101 topic
- Technology Acceptance Model101 topic
- Corporate Reputation51 topic
- Electronic Word-of-Mouth51 topic
- Financial Performance51 topic
- Social Media51 topic
Where does Mateus Canniatti Ponchio work?
Mateus Canniatti Ponchio's main affiliation in the publication record is Escola Superior de Propaganda e Marketing, Brazil.
How many publications and citations does Mateus Canniatti Ponchio have?
OpenAlex counts 83 works and 974 citations for Mateus Canniatti Ponchio, an h-index of 13, ranking #2,643,103 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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