Institution · Marketing Science Institute
Most cited papers from Marketing Science Institute
What are the most cited papers from Marketing Science Institute?
The most cited paper from Marketing Science Institute is "Factors Affecting Trust in Market Research Relationships" (Christine Moorman, Rohit Deshpandé, Gerald Zaltman, 1993), with 3,026 citations. Next come "Organizational Culture and Marketing: Defining the Research Agenda" (1,555) and "Three‐dozen knowledge‐sharing barriers managers must consider" (1,477).
Showing 50 of 57 papers. Every paper with more than 44 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | Factors Affecting Trust in Market Research Relationships Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing | 1993 | 3,026 |
| 2 | Organizational Culture and Marketing: Defining the Research Agenda Rohit Deshpandé, Frederick E. Webster · Journal of Marketing | 1989 | 1,555 |
| 3 | Three‐dozen knowledge‐sharing barriers managers must consider Andreas M. Riege · Journal of Knowledge Management | 31 May 2005 | 1,477 |
| 4 | Modeling Customer Lifetime Value Сунил Гупта, Dominique M. Hanssens, Bruce G. S. Hardie et al. · Journal of Service Research | 18 Oct 2006 | 735 |
| 5 | Measuring Market Orientation: Generalization and Synthesis Rohit Deshpandé, John U. Farley · Journal of Market-Focused Management | Sep 1998 | 726 |
| 6 | Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research Barak Libai, Ruth N. Bolton, Marnix S. Bügel et al. · Journal of Service Research | Aug 2010 | 612 |
| 7 | Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan · Journal of Marketing | Oct 1993 | 547 |
| 8 | A Terminal Assessment of Stages Theory: Introducing a Dynamic States Approach to Entrepreneurship Jonathan Levie, Benyamin Bergmann Lichtenstein · Entrepreneurship Theory and Practice | Mar 2010 | 387 |
| 9 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Venkatesh Shankar, Mirella H. P. Kleijnen, Suresh Ramanathan et al. · Journal of Interactive Marketing | 29 Apr 2016 | 355 |
| 10 | A current overview of consumer neuroscience Mirja Hubert, Peter H. Kenning · Journal of Consumer Behaviour | Jul 2008 | 342 |
| 11 | New Communications Approaches in Marketing: Issues and Research Directions Russell S. Winer · Journal of Interactive Marketing | May 2009 | 303 |
| 12 | The Relationship between Perceived and Objective Price-Quality Donald R. Lichtenstein, Scot Burton · Journal of Marketing Research | Nov 1989 | 295 |
| 13 | Problems and Challenges in Social Marketing Paul N. Bloom, William D. Novelli · Journal of Marketing | Mar 1981 | 264 |
| 14 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves et al. · Journal of Interactive Marketing | 26 Apr 2010 | 257 |
| 15 | Children's Purchase Influence Attempts and Parental Yielding Scott Ward, Daniel B. Wackman · Journal of Marketing Research | Aug 1972 | 233 |
| 16 | Metrics: you are what you measure! John R. Hauser, Gerald M. Katz · European Management Journal | Oct 1998 | 230 |
| 17 | Chatbots and mental health: Insights into the safety of generative AI Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Oğuz‐Uğuralp et al. · Journal of Consumer Psychology | 26 Oct 2023 | 198 |
| 18 | The Determinants of Vendor Selection: The Evaluation Function Approach Yoram Jerry Wind, Paul E. Green, Patrick J. Robinson · Journal of Purchasing | Aug 1968 | 193 |
| 19 | Lessons for Lean in Healthcare from Using Six Sigma in the NHS Nathan C Proudlove, Claire Moxham, Ruth Boaden · Research Explorer (The University of Manchester) | Feb 2008 | 186 |
| 20 | Testing Distributed Lag Models of Advertising Effect Frank M. Bass, Darral G. Clarke · Journal of Marketing Research | Aug 1972 | 184 |
| 21 | Botsourcing and outsourcing: Robot, British, Chinese, and German workers are for thinking—not feeling—jobs. Adam G. Waytz, Michael I. Norton · Emotion | 2014 | 176 |
| 22 | Inefficiencies in Digital Advertising Markets Brett R. Gordon, Kinshuk Jerath, Zsolt Katona et al. · Journal of Marketing | 22 Apr 2020 | 168 |
| 23 | Opportunities for Innovation in the Delivery of Interactive Retail Services Leonard L. Berry, Ruth N. Bolton, Cheryl Bridges et al. · Journal of Interactive Marketing | 26 Apr 2010 | 164 |
| 24 | AI Companions Reduce Loneliness Julian De Freitas, Zeliha Oğuz‐Uğuralp, Ahmet Kaan Uğuralp et al. · Journal of Consumer Research | 24 Jun 2025 | 147 |
| 25 | The Diffusion of Innovation Earl L. Taylor · Research World | Oct 2013 | 145 |
| 26 | What they see is what they get? An fMRI‐study on neural correlates of attractive packaging Marco Stoll, Sebastian Baecke, Peter H. Kenning · Journal of Consumer Behaviour | Jul 2008 | 143 |
| 27 | Why Attachment Security Matters Martin Mende, Ruth N. Bolton · Journal of Service Research | 13 Jun 2011 | 140 |
| 28 | Comment: Customer Engagement Ruth N. Bolton · Journal of Service Research | Aug 2011 | 139 |
| 29 | Cluster Analysis in Test Market Selection Paul E. Green, Ronald E. Frank, Patrick J. Robinson · Management Science | Apr 1967 | 132 |
| 30 | From Customer Lifetime Value to Shareholder Value Paul D. Berger, Naras V. Eechambadi, Morris George et al. · Journal of Service Research | 18 Oct 2006 | 122 |
| 31 | The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic Andrey Simonov, Szymon Sacher, Jean‐Pierre Dubé et al. · SSRN Electronic Journal | 2020 | 121 |
| 32 | Temporal view of the costs and benefits of self-deception Zoë Chance, Michael I. Norton, Francesca Gino et al. · Proceedings of the National Academy of Sciences | 7 Mar 2011 | 120 |
| 33 | A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality James Agarwal, Naresh K. Malhotra, Ruth N. Bolton · Journal of International Marketing | 31 Aug 2010 | 114 |
| 34 | Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation Jean‐Pierre Dubé, Jeremy T. Fox, Che-Lin Su · SSRN Electronic Journal | 2011 | 106 |
| 35 | The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa Richard Chinomona, Eugine Tafadzwa Maziriri | 5 Oct 2017 | 103 |
| 36 | Analyzing the Ethical Decision Making of Sales Professionals Anusorn Singhapakdi, Scott John Vitell · Journal of Personal Selling and Sales Management | 1991 | 101 |
| 37 | The Market Orientation Construct: Correlations, Culture, and Comprehensiveness Rohit Deshpandé, John U. Farley · Journal of Market-Focused Management | Sep 1998 | 94 |
| 38 | The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis Thomas Dotzel, Venkatesh Shankar · Journal of Marketing | 9 May 2019 | 90 |
| 39 | Intravenous Emulsified Halogenated Anesthetics Produce Acute and Delayed Preconditioning against Myocardial Infarction in Rabbits Pascal C. Chiari, Paul S. Pagel, Katsuya Tanaka et al. · Anesthesiology | 19 Oct 2004 | 83 |
| 40 | Corporate diversity and economic performance: The impact of market specialization Noël Capon, James Mac Hulbert, John U. Farley et al. · Strategic Management Journal | 1988 | 78 |
| 41 | State Dependence and Alternative Explanations for Consumer Inertia Jean‐Pierre Dubé, Günter J. Hitsch, Peter E. Rossi · SSRN Electronic Journal | 2009 | 74 |
| 42 | Rentals, Sales, and Buybacks: Managing Secondary Distribution Channels Devavrat Purohit, Richard Staelin · Journal of Marketing Research | Aug 1994 | 73 |
| 43 | Canonical Analysis: An Exposition and Illustrative Application Paul E. Green, Michael H. Halbert, Patrick J. Robinson · Journal of Marketing Research | Feb 1966 | 70 |
| 44 | Innovations in Shopper Marketing: Current Insights and Future Research Issues Venkatesh Shankar, J. Jeffrey Inman, Murali K. Mantrala et al. · Journal of Retailing | 26 May 2011 | 67 |
| 45 | The Total Product Design Concept and an Application to the Auto Market Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy et al. · Journal of Product Innovation Management | 30 May 2012 | 67 |
| 46 | Marketing Decision-Information Systems: An Emerging View David B. Montgomery, Glen L. Urban · Journal of Marketing Research | May 1970 | 66 |
| 47 | Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants Harikesh S. Nair, Pradeep K. Chintagunta, Jean‐Pierre Dubé · SSRN Electronic Journal | 2003 | 66 |
| 48 | The Effectiveness of Marketing's “R&D” for Marketing Management: An Assessment John G. Myers, Stephen A. Greyser, William F. Massy · Journal of Marketing | 1979 | 65 |
| 49 | The Geography of Poverty and Nutrition: Food Deserts and Food Choices Across the United States Hunt Allcott, Rebecca Diamond, Jean-Pierre mname Dubb · SSRN Electronic Journal | 2018 | 61 |
| 50 | Beyond Income: Dynamic Consumer Financial Vulnerability Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard et al. · Journal of Marketing | 29 Dec 2022 | 60 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for an institution when any of its authors gave it as an affiliation; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.