Science Explorer Back to mapMap
Discussion
Nonprofit · Cambridge · United States

Marketing Science Institute

In research, Marketing Science Institute stands highest in Social Sciences (#10,215 of 14,833 worldwide), over all time.

msi.orgROR OpenAlex
World rank, all time
#28,507
of 34,923
Rank in United States
#5,985
of 7,310
Research works
194
▲ 99% vs 2018-21
Citations
12k
64.0 per fractional work
Top-10% rate
9.0%
all institutions 10.0%
vs its own fields
0.99×
1.00× is exactly expected
Open access
27%
world 40%
International
24%
world 18%
Marketing Science Institute

What is Marketing Science Institute known for in research?

The fields where it stands highest, over all time, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorks
Social SciencesDomain #10,215 of 14,833 14.3%156

Each strip is that field's whole ranked pool, with the notch where Marketing Science Institute sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no average mark, because the average differs by field (from about 6% in Dentistry to 21% in Economics).

Which fields of science does Marketing Science Institute work in?

In 2022-now, 70% of research at Marketing Science Institute is in Social Sciences, 19% in Physical Sciences. Its largest fields are Business, Management and Accounting (34%), Social Sciences (16%), Economics, Econometrics and Finance (6%). It does 2.4× the world's share of Social Sciences.

Social Sciences: 29 fractional works · 70.5% of its workBusiness, Management and Accounting: 14 fractional works · 34.4% of its workMarketing: 6 fractional works · 14.7% of its workStrategy and Management: 3 fractional works · 8.0% of its workManagement Information Systems: 2 fractional works · 3.8% of its workOrganizational Behavior and Human Resource Management: 2 fractional works · 3.8% of its workManagement of Technology and Innovation: 1 fractional works · 2.0% of its workBusiness and International Management: 1 fractional works · 1.4% of its workAccounting: 0 fractional works · 0.4% of its workTourism, Leisure and Hospitality Management: 0 fractional works · 0.2% of its workSocial Sciences: 7 fractional works · 16.5% of its workSociology and Political Science: 3 fractional works · 7.0% of its workGeography, Planning and Development: 1 fractional works · 3.2% of its workCultural Studies: 1 fractional works · 2.9% of its workCommunication: 0 fractional works · 1.2% of its workGender Studies: 0 fractional works · 1.0% of its workSafety Research: 0 fractional works · 0.6% of its workHealth: 0 fractional works · 0.4% of its workSmaller subfields together: 0 fractional works · 0.2% of its workEconomics, Econometrics and Finance: 3 fractional works · 6.2% of its workEconomics and Econometrics: 2 fractional works · 4.2% of its workFinance: 1 fractional works · 1.4% of its workGeneral Economics, Econometrics and Finance: 0 fractional works · 0.6% of its workDecision Sciences: 2 fractional works · 5.6% of its workManagement Science and Operations Research: 1 fractional works · 2.9% of its workInformation Systems and Management: 1 fractional works · 2.7% of its workPsychology: 2 fractional works · 4.5% of its workSocial Psychology: 1 fractional works · 1.8% of its workClinical Psychology: 0 fractional works · 1.2% of its workApplied Psychology: 0 fractional works · 0.7% of its workDevelopmental and Educational Psychology: 0 fractional works · 0.5% of its workNeuropsychology and Physiological Psychology: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.0% of its workArts and Humanities: 1 fractional works · 3.4% of its workArcheology: 1 fractional works · 3.2% of its workSmaller subfields together: 0 fractional works · 0.2% of its workPhysical Sciences: 8 fractional works · 19.0% of its workEarth and Planetary Sciences: 2 fractional works · 5.6% of its workPaleontology: 2 fractional works · 5.6% of its workEnvironmental Science: 2 fractional works · 5.1% of its workEcology: 2 fractional works · 3.8% of its workManagement, Monitoring, Policy and Law: 0 fractional works · 0.9% of its workEnvironmental Engineering: 0 fractional works · 0.4% of its workEngineering: 2 fractional works · 4.2% of its workArchitecture: 1 fractional works · 1.6% of its workIndustrial and Manufacturing Engineering: 0 fractional works · 0.9% of its workBuilding and Construction: 0 fractional works · 0.8% of its workMedia Technology: 0 fractional works · 0.6% of its workElectrical and Electronic Engineering: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.2% of its workComputer Science: 1 fractional works · 3.5% of its workArtificial Intelligence: 1 fractional works · 2.0% of its workComputer Vision and Pattern Recognition: 0 fractional works · 0.6% of its workInformation Systems: 0 fractional works · 0.6% of its workSmaller subfields together: 0 fractional works · 0.2% of its workMathematics: 0 fractional works · 0.5% of its workStatistics and Probability: 0 fractional works · 0.5% of its workHealth Sciences: 4 fractional works · 9.0% of its workHealth Professions: 2 fractional works · 4.4% of its workGeneral Health Professions: 2 fractional works · 3.7% of its workSpeech and Hearing: 0 fractional works · 0.4% of its workComplementary and Manual Therapy: 0 fractional works · 0.3% of its workMedicine: 2 fractional works · 4.1% of its workInfectious Diseases: 0 fractional works · 1.2% of its workHealth Informatics: 0 fractional works · 0.8% of its workPublic Health, Environmental and Occupational Health: 0 fractional works · 0.8% of its workOrthopedics and Sports Medicine: 0 fractional works · 0.3% of its workRehabilitation: 0 fractional works · 0.3% of its workDermatology: 0 fractional works · 0.2% of its workEpidemiology: 0 fractional works · 0.2% of its workRadiology, Nuclear Medicine and Imaging: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.2% of its workVeterinary: 0 fractional works · 0.4% of its workSmall Animals: 0 fractional works · 0.4% of its workLife Sciences: 1 fractional works · 1.6% of its workAgricultural and Biological Sciences: 0 fractional works · 1.1% of its workPlant Science: 0 fractional works · 0.7% of its workAgronomy and Crop Science: 0 fractional works · 0.2% of its workGeneral Agricultural and Biological Sciences: 0 fractional works · 0.2% of its workBiochemistry, Genetics and Molecular Biology: 0 fractional works · 0.4% of its workGenetics: 0 fractional works · 0.4% of its workNeuroscience: 0 fractional works · 0.1% of its workALL ITS WORKMarketing ScienceInstitute41fractional works, 2022-now
Life Sciences2%Physical Sciences19%Health Sciences9%Social Sciences70%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 17 fields, with their numbers
    1. Business, Management and Accounting1434.4%
    2. Social Sciences716.5%
    3. Economics, Econometrics and Finance36.2%
    4. Decision Sciences25.6%
    5. Psychology24.5%
    6. Arts and Humanities13.4%
    1. Earth and Planetary Sciences25.6%
    2. Environmental Science25.1%
    3. Engineering24.2%
    4. Computer Science13.5%
    5. Mathematics00.5%
    1. Health Professions24.4%
    2. Medicine24.1%
    3. Veterinary00.4%
    1. Agricultural and Biological Sciences01.1%
    2. Biochemistry, Genetics and Molecular Biology00.4%
    3. Neuroscience00.1%
All of science, and how each field's share has moved since 1950: the Science domain explorer

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.23× its world share, 0 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.08× its world share, 0 worksBiochemistry, Geneti…Neuroscience: 0.08× its world share, 0 worksNeuroscienceComputer Science: 0.44× its world share, 1 worksComputer ScienceEarth and Planetary Sciences: 3.59× its world share, 2 worksEarth and Planetary …Engineering: 0.28× its world share, 2 worksEngineeringEnvironmental Science: 1.03× its world share, 2 worksEnvironmental ScienceMathematics: 0.46× its world share, 0 worksMathematicsHealth Professions: 1.67× its world share, 2 worksHealth ProfessionsMedicine: 0.21× its world share, 2 worksMedicineVeterinary: 2.96× its world share, 0 worksVeterinaryArts and Humanities: 1.17× its world share, 1 worksArts and HumanitiesBusiness, Management and Accounting: 10.67× its world share, 14 worksBusiness, Management…Decision Sciences: 5.74× its world share, 2 worksDecision SciencesEconomics, Econometrics and Finance: 2.89× its world share, 3 worksEconomics, Econometr…Psychology: 1.47× its world share, 2 worksPsychologySocial Sciences: 1.30× its world share, 7 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 10.7×. Every wedge is a field page.

All 17 fields, with their numbers
  1. Business, Management and Accounting10.67×14 works
  2. Decision Sciences5.74×2 works
  3. Earth and Planetary Sciences3.59×2 works
  4. Veterinary2.96×0 works
  5. Economics, Econometrics and Finance2.89×3 works
  6. Health Professions1.67×2 works
  7. Psychology1.47×2 works
  8. Social Sciences1.30×7 works
  9. Arts and Humanities1.17×1 works
  10. Environmental Science1.03×2 works
  11. Mathematics0.46×0 works
  12. Computer Science0.44×1 works
  13. Engineering0.28×2 works
  14. Agricultural and Biological Sciences0.23×0 works
  15. Medicine0.21×2 works
  16. Biochemistry, Genetics and Molecular Biology0.08×0 works
  17. Neuroscience0.08×0 works

Who are the top researchers at Marketing Science Institute?

Ranked on the quality score, Scott Ward, Patrick J. Robinson and Bernard Catry lead among researchers whose main affiliation is Marketing Science Institute.

  1. 1 Scott Ward United States · #754,509 worldwide 2.3k citations · 79 works
  2. 2 Patrick J. Robinson United States · #1,778,458 worldwide 1.9k citations · 55 works
  3. 3 Bernard Catry United States · #2,928,752 worldwide 162 citations · 17 works
  4. 4 Earl L. Taylor United States · #3,232,075 worldwide 1.1k citations · 48 works
  5. 5 Z. P. Zhang United States · #4,362,776 worldwide 0 citations · 22 works
All ranked researchers at Marketing Science Institute

What are the most cited papers from Marketing Science Institute?

The most cited paper from Marketing Science Institute is "Factors Affecting Trust in Market Research Relationships" (Christine Moorman, Rohit Deshpandé, Gerald Zaltman, 1993), with 3,026 citations. Next come "Organizational Culture and Marketing: Defining the Research Agenda" (1,555) and "Three‐dozen knowledge‐sharing barriers managers must consider" (1,477).

Most cited papers
#PaperReleasedCitations
1 Factors Affecting Trust in Market Research Relationships Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing 1993 3,026
2 Organizational Culture and Marketing: Defining the Research Agenda Rohit Deshpandé, Frederick E. Webster · Journal of Marketing 1989 1,555
3 Three‐dozen knowledge‐sharing barriers managers must consider Andreas M. Riege · Journal of Knowledge Management 31 May 2005 1,477
4 Modeling Customer Lifetime Value Сунил Гупта, Dominique M. Hanssens, Bruce G. S. Hardie et al. · Journal of Service Research 18 Oct 2006 735
5 Measuring Market Orientation: Generalization and Synthesis Rohit Deshpandé, John U. Farley · Journal of Market-Focused Management Open access Sep 1998 726
All 57 most cited papers, with filters and sorting

Which keywords describe research at Marketing Science Institute?

By fractional works in 2022-now, weighted toward what it does more of than the world: Consumer Behavior, Brand Equity, Customer Relationship Management, E-commerce, Agricultural Origins, Radiocarbon Dating, Customer Experience and Social Media.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Consumer Behavior4▲ 17×8 topics
  2. Brand Equity3▲ 119×2 topics
  3. Customer Relationship Management3▲ 49×2 topics
  4. Social Media3▲ 4.7×8 topics
  5. Sustainability2▲ 2.5×12 topics
  6. E-commerce2▲ 10×3 topics
  7. Agricultural Origins2▲ 173×1 topic
  8. Artificial Intelligence2▲ 3.9×6 topics
  9. Radiocarbon Dating2▲ 173×1 topic
  10. Big Data2▲ 5.5×6 topics
  11. Customer Experience2▲ 32×4 topics
  12. Brand Community2▲ 96×1 topic
  13. Brand Trust2▲ 96×1 topic
  14. Investment Decisions2▲ 35×3 topics
  15. Mobile Health2▲ 30×3 topics
  16. User-Generated Content2▲ 30×2 topics
  17. Consumer Engagement2▲ 32×1 topic
  18. Economic Development2▲ 4.9×9 topics
  19. Electronic Word-of-Mouth2▲ 32×1 topic
  20. Supply Chain Management1▲ 3.9×6 topics
  21. Financial Performance1▲ 5.6×4 topics
  22. Information Technology1▲ 6.4×2 topics
  23. Raman Spectroscopy1▲ 17×1 topic
  24. Stable Isotopes1▲ 111×1 topic
  25. Trophic Position1▲ 111×1 topic
  26. X-Ray Fluorescence1▲ 154×1 topic
  27. Adherence1▲ 22×2 topics
  28. Digital Capital1▲ 165×1 topic
  29. Gender1▲ 5.6×3 topics
  30. Marketing Strategies1▲ 30×1 topic
  31. Retail Economics1▲ 117×1 topic
  32. Value Chains1▲ 165×1 topic
  33. Agriculture1▲ 6.9×2 topics
  34. Consumer Perception1▲ 11×3 topics
  35. IMC1▲ 311×1 topic
  36. Integrated Marketing Communication1▲ 311×1 topic
  37. Japan1▲ 126×1 topic
  38. Health Apps1▲ 43×1 topic
  39. Pacific Islands1▲ 197×1 topic
  40. mHealth1▲ 43×1 topic

Which research topics does Marketing Science Institute publish most on?

By volume in 2022-now: Archaeology and ancient environmental studies, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Cultural Heritage Materials Analysis.

Archaeology and ancient …2Archaeology and ancient environmental studies: 2 fractional worksConsumer Behavior in Bra…2Consumer Behavior in Brand Consumption and Identification: 2 fractional worksDigital Marketing and Social Media: 2 fractional worksCultural Heritage Materials Analysis: 1 fractional worksIsotope Analysis in Ecology: 1 fractional worksCorporate Governance and Management: 1 fractional worksConsumer Market Behavior…1Consumer Market Behavior and Pricing: 1 fractional worksMarketing and Advertising Strategies: 1 fractional worksJapanese History and Culture: 1 fractional worksMobile Health and mHealt…1Mobile Health and mHealth Applications: 1 fractional works
PaleontologyMarketingSociology and Political ScienceArcheology4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Archaeology and ancient environmental studies Paleontology 2 works
  2. 2 Consumer Behavior in Brand Consumption and Identification Marketing 2 works
  3. 3 Digital Marketing and Social Media Sociology and Political Science 2 works
  4. 4 Cultural Heritage Materials Analysis Archeology 1 works
  5. 5 Isotope Analysis in Ecology Ecology 1 works
  6. 6 Corporate Governance and Management Strategy and Management 1 works
  7. 7 Consumer Market Behavior and Pricing Marketing 1 works
  8. 8 Marketing and Advertising Strategies Marketing 1 works
  9. 9 Japanese History and Culture Cultural Studies 1 works
  10. 10 Mobile Health and mHealth Applications General Health Professions 1 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available26.7%not open73.3%

World: 40% of research is openly available.

with international co-authors24.3%domestic only75.7%

World: 18% is written across borders.

How has Marketing Science Institute's research output changed?

Output in 2022-2025 was 99% higher than in 2018-2021.

still counting1990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Marketing Science Institute as a percentage of every work published that year, 0.000082% in 2024.

still counting0.00050%0.0010%0.0015%Marketing Science Institute0.00019% in 202519801990200020102020

Fractional works of Marketing Science Institute over all fractional works that year. How the balance of science has shifted.

Other research institutions in Cambridge

All research institutions in Cambridge

Share Marketing Science Institute's ranking

Marketing Science Institute on Science Explorer

A card with Marketing Science Institute's standing and the fields it leads in, for a post or a slide. A link to this page previews as the same card.

Download the card

1200 × 630 PNG, sized for social posts, drawn from the latest snapshot.

Badges for a website1Each links back here and updates with every snapshot

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners have tabs of their own, above.

Discussion

Ask a question or share a note about Marketing Science Institute. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.