Scott Ward
Scott Ward publishes mostly in Marketing, Sociology and Political Science and Cultural Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Education, Sociology, Communication Studies.
- World rank
- #434,033 of 7,710,434 ranked researchers
- Rank in United States
- #152,884 of 1,627,098
- Works
- 79
- Citations
- 2.3k
- Citations per work
- 29.0
What does Scott Ward research?
Scott Ward's work is mostly in Social Sciences (30%), Business, Management and Accounting (24%), Decision Sciences (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4861.2%
- Social Sciences2430.2%
- Business, Management and Accounting1924.4%
- Decision Sciences56.6%
- Everything else3138.8%
- 1Marketing18% of their works
- 2Sociology and Political Science17% of their works
- 3Cultural Studies7% of their works
- 4Information Systems and Management7% of their works
- 5Strategy and Management7% of their works
- 6Communication6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Education, Sociology, Communication Studies
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
- Business Strategies and Innovation
- Child Development and Digital Technology
- Media, Gender, and Advertising
Which keywords describe Scott Ward's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Digital Technology, Electronic Word-of-Mouth, Social Media, Generational Theory and Millennials.
- Strategic Management
- Innovation
- Early Childhood
- Technology Acceptance Model
- Information Systems
- Millennials
- Social Media
- Digital Technology
- Brand Trust
- Brand Equity
- Consumer Behavior
- Electronic Word-of-Mouth
- Generational Theory
- IMC
- Integrated Marketing Communication
- Advertising
- Gender Roles
- Parental Mediation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Brand Equity222 topics
- Brand Trust161 topic
- Consumer Behavior161 topic
- Digital Technology152 topics
- Electronic Word-of-Mouth111 topic
- Social Media111 topic
- Generational Theory101 topic
- Millennials101 topic
- IMC61 topic
- Information Systems61 topic
- Integrated Marketing Communication61 topic
- Technology Acceptance Model61 topic
- Advertising51 topic
- Early Childhood51 topic
- Gender Roles51 topic
- Innovation51 topic
- Parental Mediation51 topic
- Strategic Management51 topic
Where does Scott Ward work?
Scott Ward's main affiliation in the publication record is Marketing Science Institute, United States.
How many publications and citations does Scott Ward have?
OpenAlex counts 79 works and 2,293 citations for Scott Ward, an h-index of 20, ranking #434,033 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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