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University · Bangkok · Thailand

University of the Thai Chamber of Commerce

In research, University of the Thai Chamber of Commerce stands highest in Social Sciences (#6,108 of 10,521 worldwide), 2022–2025. Relative to its size it is most specialised in Business, Management and Accounting — Business, Management and Accounting is 8.0× its share of world research.

utcc.ac.thROR OpenAlex
World rank, 2022–2025
#21,250
of 28,054 · #27,886 all time
Rank in Thailand
#110
of 156
Research works
575
▼ 15% vs 2013–17
Citations
5.7k
9.9 per fractional work
Top-10% rate
16.8%
record average 16.5%
Open access
45%
world 28%

What is University of the Thai Chamber of Commerce known for in research?

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #6,108 of 10,521 19.9%97 #6214

Each strip is that field’s whole ranked pool, with the notch where University of the Thai Chamber of Commerce sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

What does University of the Thai Chamber of Commerce specialise in?

Where its research is concentrated relative to its size: Business, Management and Accounting takes 8.0× the share of its output that it takes of world research.

  1. Business, Management and AccountingField · 38.7 works8.0×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.64× its world share, 5 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.01× its world share, 0 worksBiochemistry, Geneti…Neuroscience: 0.12× its world share, 0 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 0.32× its world share, 0 worksPharmacology, Toxico…Computer Science: 1.63× its world share, 19 worksComputer ScienceEarth and Planetary Sciences: 0.12× its world share, 0 worksEarth and Planetary …Engineering: 0.71× its world share, 16 worksEngineeringEnvironmental Science: 0.81× its world share, 6 worksEnvironmental ScienceMaterials Science: 0.04× its world share, 0 worksMaterials ScienceMathematics: 0.19× its world share, 0 worksMathematicsPhysics and Astronomy: 0.09× its world share, 0 worksPhysics and AstronomyHealth Professions: 0.73× its world share, 3 worksHealth ProfessionsMedicine: 0.07× its world share, 2 worksMedicineNursing: 0.79× its world share, 1 worksNursingArts and Humanities: 0.99× its world share, 4 worksArts and HumanitiesBusiness, Management and Accounting: 8.02× its world share, 39 worksBusiness, Management…Decision Sciences: 7.65× its world share, 11 worksDecision SciencesEconomics, Econometrics and Finance: 2.34× its world share, 8 worksEconomics, Econometr…Psychology: 1.46× its world share, 7 worksPsychologySocial Sciences: 1.53× its world share, 29 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 8.0×. Every wedge is a field page.

Which keywords describe research at University of the Thai Chamber of Commerce?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Supply Chain Management, Social Capital, Social Media, Consumer Behavior, Entrepreneurship, Innovation, Machine Learning and Sustainability.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Machine Learning10▲ 2.1×17 topics
  2. Social Media10▲ 4.8×9 topics
  3. Supply Chain Management10▲ 6.9×11 topics
  4. Sustainability9▲ 2.5×16 topics
  5. Social Capital9▲ 11×9 topics
  6. Consumer Behavior8▲ 8.6×7 topics
  7. Neural Networks8▲ 3.3×16 topics
  8. Innovation7▲ 4.4×10 topics
  9. Deep Learning7▲ 1.32×24 topics
  10. Sustainable Development6▲ 2.5×11 topics
  11. Corporate Governance6▲ 5.2×6 topics
  12. Entrepreneurship6▲ 10×5 topics
  13. E-commerce5▲ 5.4×4 topics
  14. Environmental Management5▲ 8.2×5 topics
  15. Consumer Engagement5▲ 25×1 topic
  16. Electronic Word-of-Mouth5▲ 25×1 topic
  17. Ethical Consumption4▲ 28×2 topics
  18. Big Data4▲ 3.1×5 topics
  19. User Satisfaction4▲ 14×2 topics
  20. Consumer Perception4▲ 12×5 topics
  21. Customer Satisfaction4▲ 8.3×4 topics
  22. Internet of Things4▲ 3.1×7 topics
  23. Information Systems4▲ 15×1 topic
  24. Technology Acceptance Model4▲ 17×1 topic
  25. Text Mining4▲ 19×3 topics
  26. Internationalization4▲ 40×2 topics
  27. Forecasting4▲ 12×2 topics
  28. Family Firms3▲ 92×1 topic
  29. Socioemotional Wealth3▲ 92×1 topic
  30. Exponential Smoothing3▲ 77×1 topic
  31. Time Series3▲ 12×1 topic
  32. Emotional Responses3▲ 17×3 topics
  33. Entrepreneurial Orientation3▲ 23×1 topic
  34. Opportunity Recognition3▲ 23×1 topic
  35. Brand Equity3▲ 29×1 topic
  36. Brand Trust3▲ 35×1 topic
  37. Customer Experience3▲ 13×2 topics
  38. Environmental Innovation3▲ 21×1 topic
  39. Green Consumption3▲ 21×1 topic
  40. Firm Performance3▲ 9.7×2 topics

Which research topics does University of the Thai Chamber of Commerce publish most on?

By volume in 2022–2025: Digital Marketing and Social Media, Technology Adoption and User Behaviour, Family Business Performance and Succession and Forecasting Techniques and Applications.

Digital Marketing and So…5Digital Marketing and Social Media: 5 fractional worksTechnology Adoption and …4Technology Adoption and User Behaviour: 4 fractional worksFamily Business Performa…3Family Business Performance and Succession: 3 fractional worksForecasting Techniques a…3Forecasting Techniques and Applications: 3 fractional worksEntrepreneurship Studies and Influences: 3 fractional worksEnvironmental Sustainability in Business: 3 fractional worksConsumer Behavior in Bra…3Consumer Behavior in Brand Consumption and Identification: 3 fractional worksCustomer Service Quality and Loyalty: 2 fractional worksSupply Chain Resilience and Risk Management: 2 fractional worksLaw, logistics, and international trade: 2 fractional works
Sociology and Political ScienceInformation Systems and ManagementOrganizational Behavior and Human Resource ManagementManagement Science and Operations Research4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Digital Marketing and Social Media Sociology and Political Science 5 works
  2. 2 Technology Adoption and User Behaviour Information Systems and Management 4 works
  3. 3 Family Business Performance and Succession Organizational Behavior and Human Resource Management 3 works
  4. 4 Forecasting Techniques and Applications Management Science and Operations Research 3 works
  5. 5 Entrepreneurship Studies and Influences Management of Technology and Innovation 3 works
  6. 6 Environmental Sustainability in Business Marketing 3 works
  7. 7 Consumer Behavior in Brand Consumption and Identification Marketing 3 works
  8. 8 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 2 works
  9. 9 Supply Chain Resilience and Risk Management Strategy and Management 2 works
  10. 10 Law, logistics, and international trade Accounting 2 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available44.8%not open55.2%

World: 28% of research is openly available.

with international co-authors16.1%domestic only83.9%

World: 19% is written across borders.

How has University of the Thai Chamber of Commerce's research output changed?

Output in 2018–2022 was 15% lower than in 2013–2017.

199520002005201020152020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Bangkok

All research institutions in Bangkok

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.