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Most cited papers from Wawasan Open University

What are the most cited papers from Wawasan Open University?

The most cited paper from Wawasan Open University is "Mobile advertising: The changing landscape of the advertising industry" (Choy-Har Wong, Garry Wei‐Han Tan, Boon‐In Tan et al., 2015), with 178 citations. Next come "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model" (133) and "Analysis of discharges recorded simultaneously from pairs of auditory nerve fibers" (127).

Showing 50 of 60 papers. Every paper with more than 18 citations is listed.

Most cited papers, sortable by citations and release date
#Paper
1 Mobile advertising: The changing landscape of the advertising industry Choy-Har Wong, Garry Wei‐Han Tan, Boon‐In Tan et al. · Telematics and Informatics 4 Apr 2015 178
2 Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model Mustafa Rehman Khan, Haseeb Ur Rehman Khan, Chen Kim Lim et al. · Sustainability Open access 3 Nov 2021 133
3 Analysis of discharges recorded simultaneously from pairs of auditory nerve fibers Don H. Johnson, N.Y. Kiang · Biophysical Journal Open access Jul 1976 127
4 Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile San · American Journal of Economics and Business Administration Open access 2011 122
5 Leadership Styles and Employees' Turnover Intention: Exploratory Study of Academic Staff in a Malaysian College Choi Sang Long, Lee Yean Thean, Wan Khairuzzaman Wan Ismail et al. · World Applied Sciences Journal Open access 2 Oct 2012 121
6 Mobile TV: a new form of entertainment? Choy-Har Wong, Garry Wei‐Han Tan, Siew‐Phaik Loke et al. · Industrial Management & Data Systems 5 Aug 2014 112
7 Systematic Review of Education Sustainable Development in Higher Education Institutions Chen Kim Lim, Martin Shafiihuna Haufiku, Kian Lam Tan et al. · Sustainability ReviewOpen access 14 Oct 2022 109
8 Adoption of mobile social networking sites for learning? Choy-Har Wong, Garry Wei‐Han Tan, Siew‐Phaik Loke et al. · Online Information Review 12 Oct 2015 105
9 Relationship Between Leadership Style, Job Satisfaction and Employees’ Turnover Intention: A Literature Review Choi Sang Long, Lee Yean Thean · Research Journal of Business Management Open access 15 Jun 2011 103
10 Feature selection based on brain storm optimization for data classification Farhad Pourpanah, Yuhui Shi, Chee Peng Lim et al. · Applied Soft Computing Open access 9 May 2019 87
11 Mobile shopping: the next frontier of the shopping industry? An emerging market perspective Choy Har Wong, Garry Wei‐Han Tan, Keng‐Boon Ooi et al. · International Journal of Mobile Communications 30 Nov 2014 81
12 Academic Achievement of Students with Different Learning Styles Alireza JilardiDamavandi, Rahil Mahyuddin, Habibah Elias et al. · International Journal of Psychological Studies Open access 28 Nov 2011 80
13 To Investigate ESL Students’ Instrumental and Integrative Motivation towards English Language Learning in a Chinese School in Penang: Case Study Yee Chee Hong, Malini N. G. Ganapathy · English Language Teaching Open access Aug 2017 78
14 Comprehensive systematic review on virtual reality for cultural heritage practices: coherent taxonomy and motivations Hwei Teeng Chong, Chen Kim Lim, Ahmad Rafi et al. · Multimedia Systems Review 29 Nov 2021 76
15 Can mobile TV be a new revolution in the television industry? Choy-Har Wong, Garry Wei‐Han Tan, Teck-Soon Hew et al. · Computers in Human Behavior 13 Nov 2015 75
16 Flexible Working Arrangement toward Organizational Commitment and Work-Family Conflict Jasmine Lee Mee Choo, Nasina Mat Desa, Muhammad Hasmi Abu Hassan Asaarı · Studies in Asian Social Science Open access 31 Jan 2016 74
17 Quality assurance in Asian distance education: Diverse approaches and common culture Insung Jung, Tat Meng Wong, Chen Li et al. · The International Review of Research in Open and Distributed Learning Open access 7 Oct 2011 73
18 A hybrid model of fuzzy min–max and brain storm optimization for feature selection and data classification Farhad Pourpanah, Chee Peng Lim, Xizhao Wang et al. · Neurocomputing Open access 14 Jan 2019 68
19 Recurring Issues Encountered by Distance Educators in Developing and Emerging Nations Clayton R. Wright, Gajaraj Dhanarajan, Sunday A. Reju · The International Review of Research in Open and Distributed Learning Open access 25 Feb 2009 68
20 Trialling micro-learning design to increase engagement in online courses Chris Kossen, Ooi Chia-Yi · AAOU Journal/AAOU journal Open access 18 Nov 2021 65
21 Systematic Review of Contextual Suggestion and Recommendation Systems for Sustainable e-Tourism Haseeb Ur Rehman Khan, Chen Kim Lim, Minhaz Farid Ahmed et al. · Sustainability ReviewOpen access 21 Jul 2021 59
22 Virtual Reality Usability and Accessibility for Cultural Heritage Practices: Challenges Mapping and Recommendations Hwei Teeng Chong, Chen Kim Lim, Minhaz Farid Ahmed et al. · Electronics Open access 14 Jun 2021 59
23 Convenience, flexible service, and commute impedance as the predictors of drivers’ intention to switch and behavioral readiness to use public transport Alexandra S. Kang, Kumaresan Durvas Jayaraman, Keng Lin Soh et al. · Transportation Research Part F Traffic Psychology and Behaviour 25 Feb 2019 58
24 Fun learning with Edooware – A social media enabled tool Vimala Balakrishnan, Teik Kooi Liew, Shiva Pourgholaminejad · Computers & Education 27 Aug 2014 58
25 The ‘Dharma’ and ‘Karma’ of CSR from the Bhagavad-Gita Balakrishnan Muniapan, Biswajit Satpathy · Journal of Human Values 16 Sep 2013 56
26 Approaches Employed by Teachers in Teaching Literature to Less Proficient Students in Form 1 and Form 2 Radzuwan Ab Rashid, Malachi Edwin Vethamani, Shireena Basree Abdul Rahman · English Language Teaching Open access 16 Nov 2010 54
27 EXAMINING THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON EMPLOYEES' TURNOVER INTENTION Choi Sang Long, Panniruky Perumal · International Journal of Business and Society Open access 2014 48
28 Linking Work-Life Balance and Employee Well-Being: Do Supervisor Support and Family Support Moderate the Relationship? Norizan Baba Rahim, Intan Osman, Prakash V. Arumugam · International Journal of Business and Society Open access 21 Jul 2020 46
29 Social media and their use in learning: A comparative analysis between Australia and Malaysia from the learners’ perspectives Vimala Balakrishnan, Kung Keat Teoh, Tahereh Pourshafie et al. · Australasian Journal of Educational Technology Open access 11 Nov 2016 45
30 Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty Lee Heng Wei, Chuan Huat Ong, Prakash V. Arumugam · Asia-Pacific Journal of Business Administration 2 Apr 2022 42
31 Exploring the effects of emotional design and emotional intelligence in multimedia-based learning: an engineering educational perspective Jeya Amantha Kumar, Balakrishnan Muniandy, Wan Ahmad Jaafar Wan Yahaya · New Review of Hypermedia and Multimedia 26 Mar 2019 42
32 Comparison of FTIR spectrum with chemometric and machine learning classifying analysis for differentiating guan-mutong a nephrotoxic and carcinogenic traditional chinese medicine with chuan-mutong Chu Shan Tan, Shin Yee Leow, Ying Chen et al. · Microchemical Journal Open access 11 Dec 2020 40
33 A Q-learning-based multi-agent system for data classification Farhad Pourpanah, Choo Jun Tan, Chee Peng Lim et al. · Applied Soft Computing Open access 18 Oct 2016 39
34 Taming the 0/1 knapsack problem with monogamous pairs genetic algorithm Ting Yee Lim, Mohammed Azmi Al‐Betar, Ahamad Tajudin Khader · Expert Systems with Applications 8 Feb 2016 38
35 The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic Lee Heng Wei, Chuan Huat Ong, Ramayah Thurasamy · International Marketing Review Aug 2023 37
36 Conceptual framework for parametrically measuring the desirability of open educational resources using D-index Ishan Sudeera Abeywardena, S. Raviraja, Choy Yoong Tham · The International Review of Research in Open and Distributed Learning Open access 13 Apr 2012 37
37 Application of an evolutionary algorithm-based ensemble model to job-shop scheduling Choo Jun Tan, Siew Chin Neoh, Chee Peng Lim et al. · Journal of Intelligent Manufacturing Open access 5 Jan 2017 34
38 Digital business model innovation among small and medium‐sized enterprises (SMEs) Ming Fang Teoh, Noor Hazlina Ahmad, Hasliza Abdul Halim et al. · Global Business and Organizational Excellence 23 Jan 2023 33
39 External Pressures, Managerial Motive and Corporate Sustainability Strategy: Evidence from a Developing Economy Mohamed Mihilar Shamil, Junaid Minhaj Shaikh, Poh‐Ling Ho et al. · Asian Journal of Accounting and Governance Open access Oct 2022 33
40 Perceived quality and intention to revisit coffee concept shops in Malaysia Hiram Ting, Wee Ming Lau, Jun‐Hwa Cheah et al. · British Food Journal 5 Mar 2018 33
41 An analysis of ODL student perception and adoption behavior using the technology acceptance model Ean Teng Khor · The International Review of Research in Open and Distributed Learning Open access 22 Oct 2014 30
42 Understanding Intangible Culture Heritage Preservation via Analyzing Inhabitants’ Garments of Early 19th Century in Weld Quay, Malaysia Chen Kim Lim, Minhaz Farid Ahmed, Mazlin B. Mokhtar et al. · Sustainability Open access 12 May 2021 29
43 AN INVESTIGATIVE STUDY ON THE TYPES AND CAUSES OF ESL WRITING ANXIETY: A CASE STUDY OF LEARNERS FROM A CHINESE INDEPENDENT MIDDLE SCHOOL Toh Chieh Wern, Noor Hanim Rahmat · European Journal of English Language Teaching Open access 28 Jan 2021 27
44 Deviations from uncovered interest parity in Malaysia Soo Khoon Goh, GUAY C. LIM, Nilss Olekalns · Applied Financial Economics 2 Jun 2006 27
45 Research Notes on the Future of Marketing and Consumer Insights Theodore K. Tarnanidis, Arman Hadi Abdul Manaf · Advances in marketing, customer relationship management, and e-services book series Book chapter 17 May 2024 26
46 Foreign currency exchange rate prediction using neuro-fuzzy systems Yoke Leng Yong, Yunli Lee, Xiaowei Gu et al. · Procedia Computer Science Conference paperOpen access 2018 26
47 From the Margins to Centre Stage: ‘Indian’ Demonstration Effects in Malaysia’s Political Landscape Tim Bunnell, Sairaman Nagarajan, Andrew Willford · Urban Studies May 2010 26
48 An improved fuzzy ARTMAP and Q-learning agent model for pattern classification Farhad Pourpanah, Ran Wang, Chee Peng Lim et al. · Neurocomputing Open access 4 Jun 2019 25
49 Sustainability reporting and total quality management post-pandemic: the role of environmental, social, governance (ESG), and smart technology adoption Alexandra S. Kang, Shivaranjhani Arikrishnan · Journal of Asia Business Studies 3 Jan 2024 24
50 Students' Interaction in the Online Learning Management Systems: A Comparative Study of Undergraduate and Postgraduate Courses Teoh Ai Ping · AAOU Journal/AAOU journal Open access Sep 2011 24

Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for an institution when any of its authors gave it as an affiliation; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.