Alexander Magerhans
Alexander Magerhans publishes mostly in Strategy and Management, Marketing and Management of Technology and Innovation, on topics such as Digital Innovation in Industries, Corporate Governance and Management and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,583,240 of 1,633,909 ranked researchers
- Rank in Germany
- #84,463 of 86,443
- Works
- 20
- Citations
- 0
What does Alexander Magerhans research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management26% of their works
- 2Marketing23% of their works
- 3Management of Technology and Innovation23% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Human-Computer Interaction3% of their works
- 6Health, Toxicology and Mutagenesis3% of their works
Research topics
Which keywords describe Alexander Magerhans's research?
The keywords of their largest research topics: Customer Experience, Business Models, Digital Transformation, Information Technology, Value Chains, Brand Trust, Consumer Behavior and Impulse Buying.
- Ultrasonic Perception
- Personas
- Environmental Risk Assessment
- Customer Satisfaction
- Impulse Buying
- Brand Trust
- Information Technology
- Business Models
- Customer Experience
- Digital Transformation
- Value Chains
- Consumer Behavior
- Multichannel Retailing
- Service Quality
- Hypersonic Effect
- Pollution Monitoring
- User-Centered Design
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Customer Experience112 topics
- Business Models81 topic
- Digital Transformation81 topic
- Information Technology81 topic
- Value Chains81 topic
- Brand Trust31 topic
- Consumer Behavior31 topic
- Impulse Buying31 topic
- Multichannel Retailing31 topic
- Customer Satisfaction21 topic
- Service Quality21 topic
- Environmental Risk Assessment11 topic
- Hypersonic Effect11 topic
- Personas11 topic
- Pollution Monitoring11 topic
- Ultrasonic Perception11 topic
- User-Centered Design11 topic
Where does Alexander Magerhans work?
Alexander Magerhans's main affiliation in the publication record is Ernst Abbe University of Applied Sciences Jena, Germany.
How many publications and citations does Alexander Magerhans have?
Science Explorer counts 20 works and 0 citations for Alexander Magerhans, ranking #1,583,240 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.