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Researcher · University of Kassel · Germany

Andreas Mann

Andreas Mann publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Digital Marketing and Social Media.

ORCID 0000-0002-8316-3029 OpenAlex
World rank
#2,429,975
of 7,710,434 ranked researchers
Rank in Germany
#120,111
of 364,343
Works
136
Citations
1.2k
Citations per work
9.2
h-index
18
i10-index 28Top 12% in Strategy and Management
Andreas Mann

What does Andreas Mann research?

Andreas Mann's work is mostly in Business, Management and Accounting (46%), Physics and Astronomy (7%), Computer Science (6%).

Social Sciences: 63 works · 46.2% of their workBusiness, Management and Accounting: 63 works · 46.2% of their workStrategy and Management: 24 works · 17.5% of their workManagement of Technology and Innovation: 18 works · 13.6% of their workMarketing: 13 works · 9.9% of their workOrganizational Behavior and Human Resource Management: 7 works · 5.2% of their workEverything else: 55 works · 40.8% of their workPhysical Sciences: 18 works · 13.0% of their workPhysics and Astronomy: 10 works · 7.0% of their workAtomic and Molecular Physics, and Optics: 10 works · 7.0% of their workComputer Science: 8 works · 6.0% of their workComputer Networks and Communications: 8 works · 6.0% of their workTHEIR WORKAndreas Mann136works
Physical Sciences13%Social Sciences46%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6346.2%
  2. Everything else5540.8%
    1. Physics and Astronomy107.0%
    2. Computer Science86.0%
  1. 1Strategy and Management18% of their works
  2. 2Management of Technology and Innovation14% of their works
  3. 3Marketing10% of their works
  4. 4Atomic and Molecular Physics, and Optics7% of their works
  5. 5Computer Networks and Communications6% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Andreas Mann's research?

The keywords of their largest research topics: Customer Relationship Management, E-commerce, Information Technology, Value Chains, Business Models, Digital Transformation, Brand Equity and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Customer Relationship Management712 topics
  2. E-commerce602 topics
  3. Information Technology551 topic
  4. Value Chains551 topic
  5. Business Models521 topic
  6. Digital Transformation521 topic
  7. Brand Equity172 topics
  8. Consumer Behavior172 topics
  9. Electronic Word-of-Mouth161 topic
  10. Social Media161 topic
  11. Customer Satisfaction151 topic
  12. Service Quality151 topic
  13. Brand Community91 topic
  14. Brand Trust91 topic
  15. IMC81 topic
  16. Integrated Marketing Communication81 topic
  17. Marketing Strategies81 topic
  18. Retail Economics81 topic
  19. Density Functional Theory71 topic
  20. Dispersion Correction71 topic

Where does Andreas Mann work?

Andreas Mann's main affiliation in the publication record is University of Kassel, Germany.

How many publications and citations does Andreas Mann have?

OpenAlex counts 136 works and 1,250 citations for Andreas Mann, an h-index of 18, ranking #2,429,975 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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