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Atanu Adhikari

Atanu Adhikari publishes mostly in Marketing, Economics and Econometrics and Electrical and Electronic Engineering, on topics such as Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing and Consumer Behavior in Brand Consumption and Identification.

World rank
#1,126,945
of 1,633,909 ranked researchers
Rank in India
#21,667
of 44,512
Works
23
Citations
40
Citations per work
1.7

What does Atanu Adhikari research?

Marketing: 40.9%Economics and Econometrics: 9.1%Electrical and Electronic Engineering: 4.5%General Economics, Econometrics and Finance: 4.5%other fields: 41.0%41%top field
Marketing40.9%Economics and Econometrics9.1%Electrical and Electronic Engineering4.5%General Economics, Econometrics and Finance4.5%other fields41.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing41% of their works
  2. 2Economics and Econometrics9% of their works
  3. 3Electrical and Electronic Engineering4% of their works
  4. 4General Economics, Econometrics and Finance4% of their works
  5. 5Accounting4% of their works
  6. 6General Decision Sciences4% of their works

Research topics

Which keywords describe Atanu Adhikari's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Multichannel Retailing, Marketing Strategies, Retail Economics, Brand Equity, Brand Trust and Risk Management.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior52 topics
  2. Customer Experience41 topic
  3. Multichannel Retailing41 topic
  4. Marketing Strategies31 topic
  5. Retail Economics31 topic
  6. Brand Equity21 topic
  7. Brand Trust21 topic
  8. Risk Management22 topics
  9. Economic Development11 topic
  10. Electricity Price Forecasting11 topic
  11. Finance11 topic
  12. Information Sharing11 topic
  13. Islamic Banking11 topic
  14. Load Forecasting11 topic
  15. Platform Competition11 topic
  16. Supply Chain Coordination11 topic
  17. Telecommunications11 topic
  18. Two-Sided Markets11 topic

Where does Atanu Adhikari work?

Atanu Adhikari's main affiliation in the publication record is Indian Institute of Management Kozhikode, India.

How many publications and citations does Atanu Adhikari have?

Science Explorer counts 23 works and 40 citations for Atanu Adhikari, ranking #1,126,945 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.