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Researcher · Northern Kentucky University · United States

Banwari Mittal

Banwari Mittal publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Consumer Retail Behavior Studies.

ORCID 0000-0001-9246-4379 OpenAlex
World rank
#323,770
of 1,633,909 ranked researchers
Rank in United States
#120,006
of 358,040
Works
18
Citations
152
Citations per work
8.4

What does Banwari Mittal research?

Marketing: 41.2%Organizational Behavior and Human Resource Management: 17.6%Sociology and Political Science: 11.8%Economics and Econometrics: 5.9%other fields: 23.5%41%top field
Marketing41.2%Organizational Behavior and Human Resource Management17.6%Sociology and Political Science11.8%Economics and Econometrics5.9%other fields23.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing41% of their works
  2. 2Organizational Behavior and Human Resource Management18% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Media Technology6% of their works
  6. 6Experimental and Cognitive Psychology6% of their works

Research topics

Which keywords describe Banwari Mittal's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Customer Satisfaction, Service Quality, COVID-19 and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Brand Equity52 topics
  2. Consumer Behavior52 topics
  3. Brand Community41 topic
  4. Brand Trust41 topic
  5. Customer Satisfaction31 topic
  6. Service Quality31 topic
  7. COVID-1922 topics
  8. Customer Experience21 topic
  9. Electronic Word-of-Mouth21 topic
  10. Multichannel Retailing21 topic
  11. Social Media21 topic
  12. Economic Development11 topic
  13. Financial Markets11 topic
  14. IMC11 topic
  15. Integrated Marketing Communication11 topic
  16. Modeling11 topic
  17. Pandemic11 topic
  18. Telecommunications11 topic
  19. transmission dynamics11 topic

Where does Banwari Mittal work?

Banwari Mittal's main affiliation in the publication record is Northern Kentucky University, United States.

How many publications and citations does Banwari Mittal have?

Science Explorer counts 18 works and 152 citations for Banwari Mittal, ranking #323,770 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.