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Researcher · Ghent University · Belgium

Bert Weijters

Bert Weijters publishes mostly in Marketing, Sociology and Political Science and Management Science and Operations Research, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Organic Food and Agriculture.

World rank
#125,108
of 1,633,909 ranked researchers
Rank in Belgium
#1,134
of 18,604
Works
28
Citations
212
Citations per work
7.6

What does Bert Weijters research?

Marketing: 26.3%Sociology and Political Science: 21.1%Management Science and Operations Research: 10.5%Economics and Econometrics: 5.3%other fields: 36.8%26%top field
Marketing26.3%Sociology and Political Science21.1%Management Science and Operations Research10.5%Economics and Econometrics5.3%other fields36.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing26% of their works
  2. 2Sociology and Political Science21% of their works
  3. 3Management Science and Operations Research10% of their works
  4. 4Economics and Econometrics5% of their works
  5. 5Applied Psychology5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Bert Weijters's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Machine Learning, Social Media, Classification and Cosmetics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior53 topics
  2. Brand Equity31 topic
  3. Brand Trust31 topic
  4. Electronic Word-of-Mouth21 topic
  5. Machine Learning22 topics
  6. Social Media21 topic
  7. Classification11 topic
  8. Cosmetics11 topic
  9. Customer Experience11 topic
  10. Fashion11 topic
  11. Food Quality11 topic
  12. Genetic Programming11 topic
  13. Johnson Noise11 topic
  14. Multichannel Retailing11 topic
  15. Multivariate Analysis11 topic
  16. Organic Agriculture11 topic
  17. Principal Component Analysis11 topic
  18. Secure Communication11 topic

Where does Bert Weijters work?

Bert Weijters's main affiliation in the publication record is Ghent University, Belgium.

How many publications and citations does Bert Weijters have?

Science Explorer counts 28 works and 212 citations for Bert Weijters, ranking #125,108 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.