Bruce G. S. Hardie
Bruce G. S. Hardie publishes mostly in Marketing, Management Science and Operations Research and Mechanical Engineering, on topics such as Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies and Customer churn and segmentation.
- World rank
- #412,360 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #35,426 of 90,785
- Works
- 20
- Citations
- 93
- Citations per work
- 4.7
What does Bruce G. S. Hardie research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing60% of their works
- 2Management Science and Operations Research10% of their works
- 3Mechanical Engineering5% of their works
- 4Economics and Econometrics5% of their works
- 5Organizational Behavior and Human Resource Management5% of their works
- 6Information Systems and Management5% of their works
Research topics
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Customer churn and segmentation
- Design Education and Practice
- Product Development and Customization
- Consumer Behavior in Brand Consumption and Identification
- Global Public Health Policies and Epidemiology
- Big Data Technologies and Applications
Which keywords describe Bruce G. S. Hardie's research?
The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Machine Learning, Churn Prediction, Customer Equity, Customer Experience and Multichannel Retailing.
- Product Modularity
- Mass Customization
- Design Thinking
- Corporate Political Activity
- Brand Equity
- Multichannel Retailing
- Customer Equity
- Machine Learning
- Marketing Strategies
- Consumer Behavior
- Retail Economics
- Churn Prediction
- Customer Experience
- Big Data
- Brand Trust
- Data Analytics
- Engineering Design
- Non-Communicable Diseases
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior62 topics
- Marketing Strategies51 topic
- Retail Economics51 topic
- Machine Learning42 topics
- Churn Prediction31 topic
- Customer Equity31 topic
- Customer Experience31 topic
- Multichannel Retailing31 topic
- Big Data11 topic
- Brand Equity11 topic
- Brand Trust11 topic
- Corporate Political Activity11 topic
- Data Analytics11 topic
- Design Thinking11 topic
- Engineering Design11 topic
- Mass Customization11 topic
- Non-Communicable Diseases11 topic
- Product Modularity11 topic
Where does Bruce G. S. Hardie work?
Bruce G. S. Hardie's main affiliation in the publication record is London Business School, United Kingdom.
How many publications and citations does Bruce G. S. Hardie have?
Science Explorer counts 20 works and 93 citations for Bruce G. S. Hardie, ranking #412,360 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.