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Researcher · Villanova University · United States

Charles R. Taylor

Charles R. Taylor publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media, Gender, and Advertising.

ORCID 0000-0003-2057-0345 OpenAlex
World rank
#111,138
of 1,633,909 ranked researchers
Rank in United States
#48,173
of 358,040
Works
70
Citations
489
Citations per work
7.0

What does Charles R. Taylor research?

Marketing: 28.9%Sociology and Political Science: 13.4%Gender Studies: 8.2%Strategy and Management: 6.2%other fields: 43.3%29%top field
Marketing28.9%Sociology and Political Science13.4%Gender Studies8.2%Strategy and Management6.2%other fields43.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing29% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Gender Studies8% of their works
  4. 4Strategy and Management6% of their works
  5. 5Dermatology4% of their works
  6. 6Human-Computer Interaction3% of their works

Research topics

Which keywords describe Charles R. Taylor's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, Advertising and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Equity212 topics
  2. Consumer Behavior192 topics
  3. Brand Community171 topic
  4. Brand Trust171 topic
  5. Electronic Word-of-Mouth101 topic
  6. Social Media101 topic
  7. Advertising61 topic
  8. Gender Roles61 topic
  9. IMC41 topic
  10. Integrated Marketing Communication41 topic
  11. Customer Experience31 topic
  12. Multichannel Retailing31 topic
  13. Clothing21 topic
  14. Computer-Mediated Communication21 topic
  15. Emoticons21 topic
  16. Fashion21 topic
  17. Marketing Strategies21 topic
  18. Retail Economics21 topic

Where does Charles R. Taylor work?

Charles R. Taylor's main affiliation in the publication record is Villanova University, United States.

How many publications and citations does Charles R. Taylor have?

Science Explorer counts 70 works and 489 citations for Charles R. Taylor, ranking #111,138 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.