Question 1

What does Doyle Yoon research?

Accepted Answer

Doyle Yoon publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

Question 2

Which keywords describe Doyle Yoon's research?

Accepted Answer

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model and Customer Satisfaction.

Question 3

Where does Doyle Yoon work?

Accepted Answer

Doyle Yoon's main affiliation in the publication record is University of Oklahoma, United States.

Question 4

How many publications and citations does Doyle Yoon have?

Accepted Answer

OpenAlex counts 23 works and 813 citations for Doyle Yoon, an h-index of 11, ranking #665,346 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Doyle Yoon's h-index high?

Accepted Answer

An h-index of 11 is at or above that of 83% of the 271,131 ranked researchers whose main subfield is Sociology and Political Science, which is in the top 20%.