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Researcher · University of Oklahoma · United States

Doyle Yoon

Doyle Yoon publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0001-5061-5992 OpenAlex
World rank
#665,346
of 7,710,434 ranked researchers
Rank in United States
#226,130
of 1,627,098
Works
23
Citations
813
Citations per work
35.3
h-index
11
i10-index 11Top 20% in Sociology and Political Science
Doyle Yoon

What does Doyle Yoon research?

Doyle Yoon's work is mostly in Social Sciences (42%), Business, Management and Accounting (28%), Decision Sciences (11%).

Social Sciences: 19 works · 81.1% of their workSocial Sciences: 10 works · 42.1% of their workSociology and Political Science: 8 works · 35.9% of their workCommunication: 1 works · 3.1% of their workCultural Studies: 1 works · 3.1% of their workBusiness, Management and Accounting: 6 works · 28.1% of their workMarketing: 5 works · 20.3% of their workOrganizational Behavior and Human Resource Management: 2 works · 7.8% of their workDecision Sciences: 3 works · 10.9% of their workInformation Systems and Management: 3 works · 10.9% of their workEverything else: 4 works · 18.9% of their workTHEIR WORKDoyle Yoon23works
Social Sciences81%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1042.1%
    2. Business, Management and Accounting628.1%
    3. Decision Sciences310.9%
  2. Everything else418.9%
  1. 1Sociology and Political Science36% of their works
  2. 2Marketing20% of their works
  3. 3Information Systems and Management11% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Communication3% of their works
  6. 6Cultural Studies3% of their works

Research topics

Which keywords describe Doyle Yoon's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media202 topics
  2. Consumer Engagement161 topic
  3. Electronic Word-of-Mouth161 topic
  4. Brand Trust111 topic
  5. Consumer Behavior111 topic
  6. Information Systems71 topic
  7. Technology Acceptance Model71 topic
  8. Customer Satisfaction51 topic
  9. Service Quality51 topic
  10. Addiction41 topic
  11. Well-being41 topic
  12. Hallyu21 topic
  13. Korean Wave21 topic
  14. COVID-1911 topic
  15. Embodiment11 topic
  16. Modeling11 topic
  17. Presence11 topic

Where does Doyle Yoon work?

Doyle Yoon's main affiliation in the publication record is University of Oklahoma, United States.

How many publications and citations does Doyle Yoon have?

OpenAlex counts 23 works and 813 citations for Doyle Yoon, an h-index of 11, ranking #665,346 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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