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Topic · Cultural Studies

Asian Culture and Media Studies

Asian Culture and Media Studies is a research topic within Cultural Studies. Science Explorer counts 24k research works in it since 1950. 14.3% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the global impact of Korean popular culture, known as the Korean Wave or Hallyu. It delves into the cultural hybridization, globalization, and transnational fandom surrounding phenomena such as K-pop, Korean TV dramas, and cultural diplomacy. The papers also examine the influence of Korean popular culture on East Asian pop culture and its role in shaping cultural identity on a global scale.

  • Korean Wave
  • Hallyu
  • cultural hybridization
  • globalization
  • East Asian pop culture
  • K-pop
  • cultural diplomacy
  • transnational fandom
  • media globalization
  • cultural identity
Research works
24k
fractional, since 1950
In the world top 10%
3.4k
per year above
Top-10% rate
14.3%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+37%
the tick is no change

Which countries lead Asian Culture and Media Studies research?

By volume, China and Indonesia publish the most (1.5k and 855 works in 2022–2025).

By volume, 2022–2025

  1. 1 China 1.5k works
  2. 2 Indonesia 855 works
  3. 3 United States 836 works
  4. 4 United Kingdom 336 works
  5. 5 South Korea 282 works
  6. 6 Russia 229 works
  7. 7 Japan 173 works
  8. 8 Malaysia 163 works
  9. 9 India 160 works
  10. 10 Australia 153 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

China: 31.9%Indonesia: 18.3%United States: 17.9%United Kingdom: 7.2%6 others listed: 24.8%32%largest
China1,496 · 31.9%Indonesia855 · 18.3%United States836 · 17.9%United Kingdom336 · 7.2%6 others listed1,160 · 24.8%

Shares of the rows listed above, not of the whole node.

Which institutions lead Asian Culture and Media Studies research?

By volume in 2022–2025, University of Indonesia publishes the most Asian Culture and Media Studies research, followed by Communication University of China and Beijing Normal University.

By volume, 2022–2025

  1. 1 University of IndonesiaIndonesia 38 works
  2. 2 Communication University of ChinaChina 37 works
  3. 3 Beijing Normal UniversityChina 37 works
  4. 4 Mahasarakham UniversityThailand 35 works
  5. 5 Hong Kong Baptist UniversityHong Kong 28 works
  6. 6 Universitas Mahasaraswati DenpasarIndonesia 26 works
  7. 7 The University of SydneyAustralia 25 works
  8. 8 Universitas Gadjah MadaIndonesia 24 works
  9. 9 Sichuan UniversityChina 24 works
  10. 10 Universiti Teknologi MARAMalaysia 23 works

Where is Asian Culture and Media Studies research done?

The largest centres of Asian Culture and Media Studies research in 2022–2025 are Beijing (China), Seoul (South Korea), Shanghai (China) and Jakarta (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Maha Sarakham, Quezon City and Manila.

Largest cities, 2022–2025

  1. 1 Beijing China 265 works
  2. 2 Seoul South Korea 166 works
  3. 3 Shanghai China 127 works
  4. 4 Jakarta Indonesia 113 works
  5. 5 Bandung Indonesia 91 works
  6. 6 Moscow Russia 89 works
  7. 7 London United Kingdom 86 works
  8. 8 Guangzhou China 80 works
  9. 9 Surabaya Indonesia 79 works
  10. 10 Tokyo Japan 75 works

Where it is the local speciality

  1. Maha SarakhamTH · 34.9 works50×
  2. Quezon CityPH · 24.2 works16×
  3. ManilaPH · 40.5 works8.9×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Asian Culture and Media Studies than the world average.

See Asian Culture and Media Studies on the map

Where is the best place to study Asian Culture and Media Studies?

Among universities, judged by research, Mahasarakham University, Hong Kong Baptist University and Xi’an Jiaotong-Liverpool University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%25%50%75%mean 33.24%fractional works in this node (log) →share in the world top 10% →Mahasarakham University: 35, 69.9%Hong Kong Baptist University: 28, 25.7%Xi’an Jiaotong-Liverpool University: 16, 31.9%Chinese University of Hong Kong: 19, 31.9%Krirk University: 14, 34.1%Communication University of China: 37, 24.8%Ateneo de Manila University: 8, 43.3%University of Malaya: 21, 26.1%Universitas Mahasaraswati Denpasar: 26, 20.5%University of Hong Kong: 22, 24.2%Mahasarakham Univers…Xi’an Jiaotong-Liver…Chinese University o…Hong Kong Baptist Un…
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 Mahasarakham UniversityThailand 82.569.9%54.9×35 —
2 Hong Kong Baptist UniversityHong Kong 70.825.7%24.4×28 +118.8%
3 Xi’an Jiaotong-Liverpool UniversityChina 59.031.9%12.7×16 —
4 Chinese University of Hong KongHong Kong 58.131.9%4.5×19 +188.1%
5 Krirk UniversityThailand 56.834.1%49.6×14 —
6 Communication University of ChinaChina 56.724.8%58.1×37 -74.2%
7 Ateneo de Manila UniversityPhilippines 56.343.3%28.4×8 +94.3%
8 University of MalayaMalaysia 56.026.1%6.5×21 +133.3%
9 Universitas Mahasaraswati DenpasarIndonesia 55.120.5%29.1×26 —
10 University of Hong KongHong Kong 55.124.2%4.3×22 +162.4%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Asian Culture and Media Studies research growing?

Output in 2018–2022 was 37% higher than in 2013–2017, peaking in 2024.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.