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Topic · Cultural Studies

Asian Culture and Media Studies

Asian Culture and Media Studies is a research topic within Cultural Studies. Science Explorer counts 24k research works in it since 1950. 10.2% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the global impact of Korean popular culture, known as the Korean Wave or Hallyu. It delves into the cultural hybridization, globalization, and transnational fandom surrounding phenomena such as K-pop, Korean TV dramas, and cultural diplomacy. The papers also examine the influence of Korean popular culture on East Asian pop culture and its role in shaping cultural identity on a global scale.

  • Korean Wave
  • Hallyu
  • cultural hybridization
  • globalization
  • East Asian pop culture
  • K-pop
  • cultural diplomacy
  • transnational fandom
  • media globalization
  • cultural identity
Research works
24k
fractional, since 1950
In the world top 10%
2.4k
per year above
Top-10% rate
10.2%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+79%
the tick is no change
Largest producer
China
33% of the 10 largest, 2022-now
Asian Culture and Media Studies

Which countries lead Asian Culture and Media Studies research?

By volume, China and Indonesia publish the most (1.7k and 898 works in 2022-now).

By volume, 2022-now

  1. 1 China 1.7k works
  2. 2 Indonesia 898 works
  3. 3 United States 887 works
  4. 4 United Kingdom 351 works
  5. 5 South Korea 318 works
  6. 6 Russia 233 works
  7. 7 Japan 183 works
  8. 8 India 172 works
  9. 9 Malaysia 170 works
  10. 10 Australia 161 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

China: 33.3%Indonesia: 17.8%United States: 17.5%United Kingdom: 6.9%6 others listed: 24.5%33%largest
China1,685 · 33.3%Indonesia898 · 17.8%United States887 · 17.5%United Kingdom351 · 6.9%6 others listed1,237 · 24.5%

Shares of the rows listed above, not of the whole node.

Which institutions lead Asian Culture and Media Studies research?

By volume in 2022-now, Beijing Normal University publishes the most Asian Culture and Media Studies research, followed by University of Indonesia and Russian Academy of Sciences.

By volume, 2022-now

  1. 1 Beijing Normal UniversityChina 45 works
  2. 2 University of IndonesiaIndonesia 41 works
  3. 3 Russian Academy of SciencesRussia 38 works
  4. 4 Communication University of ChinaChina 38 works
  5. 5 Mahasarakham UniversityThailand 35 works
  6. 6 Hong Kong Baptist UniversityChina 28 works
  7. 7 The University of SydneyAustralia 26 works
  8. 8 Universitas Mahasaraswati DenpasarIndonesia 26 works
  9. 9 Universitas Gadjah MadaIndonesia 25 works
  10. 10 Sichuan UniversityChina 24 works

Who are the leading researchers in Asian Culture and Media Studies?

The most-cited researchers publishing on Asian Culture and Media Studies include Mark Damian Griffiths and Michael Walter Weiner.

  1. 1 Mark Damian Griffiths United Kingdom 133k citations
  2. 2 Michael Walter Weiner United States 128k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Asian Culture and Media Studies?

The most cited paper in Asian Culture and Media Studies is "Adoring Audience: Fan Culture and Popular Media" (Janice Winship, 1994), with 929 citations. Next come "Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram" (898) and "Hybridity and the rise of Korean popular culture in Asia" (546).

Most cited papers
#PaperReleasedCitations
1 Adoring Audience: Fan Culture and Popular Media Janice Winship · Journal of Design History 1994 929
2 Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram Crystal Abidin · Media International Australia 29 Aug 2016 898
3 Hybridity and the rise of Korean popular culture in Asia Doobo Shim · Media Culture & Society 19 Dec 2005 546
4 6 Notes on Laughter in the Pursuit of Intimacy Gail Jefferson, Harvey Sacks, Emanuel A. Schegloff · Multilingual Matters eBooks Book chapter 31 Dec 1987 539
5 Key Dimensions of Alternative News Media Kristoffer Holt, Tine Ustad Figenschou, Lena Frischlich · Digital Journalism Open access 13 Jun 2019 473
All 100 most cited papers, with filters and sorting

Where is Asian Culture and Media Studies research done?

The largest centres of Asian Culture and Media Studies research in 2022-now are Beijing (China), Seoul (South Korea), Shanghai (China) and Jakarta (Indonesia). Among places with at least 20 works in it, it is an unusually large share of all research in Maha Sarakham, Quezon City and Manila.

Largest cities, 2022-now

  1. 1 BeijingChina 275 works
  2. 2 SeoulSouth Korea 184 works
  3. 3 ShanghaiChina 133 works
  4. 4 JakartaIndonesia 121 works
  5. 5 BandungIndonesia 100 works
  6. 6 MoscowRussia 90 works
  7. 7 LondonUnited Kingdom 88 works
  8. 8 SurabayaIndonesia 83 works
  9. 9 GuangzhouChina 81 works
  10. 10 TokyoJapan 79 works

Where it is the local speciality

  1. Maha SarakhamTH · 34.9 works46×
  2. Quezon CityPH · 25.2 works15×
  3. ManilaPH · 42.5 works8.9×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Asian Culture and Media Studies than the world average.

See Asian Culture and Media Studies on the map

Where is the best place to study Asian Culture and Media Studies?

Among universities, judged by research, Hong Kong Baptist University, Mahasarakham University and Chinese University of Hong Kong score highest, combining citation excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%mean 23.35%fractional works in this field (log) →share of work in the world top 10% →King's College LondonMahasarakham Univers…Chinese University o…Hong Kong Baptist Un…
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Citation excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Hong Kong Baptist UniversityChina 81.425.7%27.3×28 +65.8%
2Mahasarakham UniversityThailand 80.532.3%59.5×35 -
3Chinese University of Hong KongChina 79.027.6%5.1×21 +38.5%
4King's College LondonUnited Kingdom 72.935.4%3.2×16 +42.0%
5The University of SydneyAustralia 68.719.1%3.8×26 +145.5%
6University of MalayaMalaysia 67.023.8%7.2×22 +296.4%
7University of Hong KongChina 66.716.0%4.4×23 +58.7%
8National University of SingaporeSingapore 65.420.9%2.5×16 +6.8%
9The University of MelbourneAustralia 65.216.5%3.7×23 +97.8%
10Communication University of ChinaChina 62.516.2%63.5×38 +170.7%

Universities only. The score blends citation excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Asian Culture and Media Studies, country by country

Is Asian Culture and Media Studies research growing?

Output in 2022-2025 was 79% higher than in 2018-2021, peaking in 2024. The fastest-growing topics are Asian Culture and Media Studies.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Asian Culture and Media Studies as a percentage of every work published that year, 0.035% in 2024.

still counting0.020%0.040%Asian Culture and Media Studies0.028% in 202519801990200020102020

Fractional works of Asian Culture and Media Studies over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Asian Culture and Media Studies10.1% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

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