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Researcher · University of Missouri · United States

Esther Thorson

Esther Thorson publishes mostly in Marketing, Sociology and Political Science and Literature and Literary Theory, on topics such as Digital Marketing and Social Media, Media Influence and Health and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-4697-1251 OpenAlex
World rank
#44,320
of 1,633,909 ranked researchers
Rank in United States
#20,445
of 358,040
Works
49
Citations
412
Citations per work
8.4

What does Esther Thorson research?

Marketing: 23.4%Sociology and Political Science: 21.3%Literature and Literary Theory: 14.9%Communication: 12.8%other fields: 27.6%23%top field
Marketing23.4%Sociology and Political Science21.3%Literature and Literary Theory14.9%Communication12.8%other fields27.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing23% of their works
  2. 2Sociology and Political Science21% of their works
  3. 3Literature and Literary Theory15% of their works
  4. 4Communication13% of their works
  5. 5Education2% of their works
  6. 6Cognitive Neuroscience2% of their works

Research topics

Which keywords describe Esther Thorson's research?

The keywords of their largest research topics: Social Media, Brand Equity, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Brand Community, Brand Trust and Narrative Persuasion.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media92 topics
  2. Brand Equity82 topics
  3. Consumer Behavior82 topics
  4. Consumer Engagement71 topic
  5. Electronic Word-of-Mouth71 topic
  6. Brand Community61 topic
  7. Brand Trust61 topic
  8. Narrative Persuasion61 topic
  9. Transportation61 topic
  10. Agenda Setting31 topic
  11. Media Framing31 topic
  12. Crisis Communication21 topic
  13. IMC21 topic
  14. Integrated Marketing Communication21 topic
  15. Marketing Strategies21 topic
  16. Public Relations21 topic
  17. Retail Economics21 topic
  18. Aesthetic Perception11 topic
  19. Neuroaesthetics11 topic

Where does Esther Thorson work?

Esther Thorson's main affiliation in the publication record is University of Missouri, United States.

How many publications and citations does Esther Thorson have?

Science Explorer counts 49 works and 412 citations for Esther Thorson, ranking #44,320 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.