Flora Kokkinaki
Flora Kokkinaki publishes mostly in Marketing, Sociology and Political Science and Safety Research, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Business and Economic Development.
- World rank
- #929,186 of 1,633,909 ranked researchers
- Rank in Greece
- #4,232 of 7,348
- Works
- 16
- Citations
- 48
- Citations per work
- 3.0
What does Flora Kokkinaki research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing31% of their works
- 2Sociology and Political Science23% of their works
- 3Safety Research8% of their works
- 4Management, Monitoring, Policy and Law8% of their works
- 5Applied Psychology8% of their works
- 6Management Science and Operations Research8% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Business and Economic Development
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
- Forecasting Techniques and Applications
- Behavioral Health and Interventions
Which keywords describe Flora Kokkinaki's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Community, Brand Trust, E-commerce and Forecasting.
- Theory of Planned Behaviour
- Sustainable Development
- Retail Economics
- Marketing Strategies
- Information Systems
- Forecasting
- Brand Trust
- Social Media
- Consumer Behavior
- Brand Equity
- Electronic Word-of-Mouth
- Brand Community
- E-commerce
- IMC
- Integrated Marketing Communication
- Renewable Energy
- Self-Regulation
- Technology Acceptance Model
- Time Series
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity32 topics
- Consumer Behavior32 topics
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Brand Community21 topic
- Brand Trust21 topic
- E-commerce22 topics
- Forecasting11 topic
- IMC11 topic
- Information Systems11 topic
- Integrated Marketing Communication11 topic
- Marketing Strategies11 topic
- Renewable Energy11 topic
- Retail Economics11 topic
- Self-Regulation11 topic
- Sustainable Development11 topic
- Technology Acceptance Model11 topic
- Theory of Planned Behaviour11 topic
- Time Series11 topic
Where does Flora Kokkinaki work?
Flora Kokkinaki's main affiliation in the publication record is Athens University of Economics and Business, Greece.
How many publications and citations does Flora Kokkinaki have?
Science Explorer counts 16 works and 48 citations for Flora Kokkinaki, ranking #929,186 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.