Francisco Muñoz‐Leiva
Francisco Muñoz‐Leiva publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #90,916 of 1,633,909 ranked researchers
- Rank in Spain
- #1,320 of 45,870
- Works
- 37
- Citations
- 358
- Citations per work
- 9.7
What does Francisco Muñoz‐Leiva research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science28% of their works
- 2Information Systems and Management15% of their works
- 3Marketing15% of their works
- 4Strategy and Management11% of their works
- 5Safety, Risk, Reliability and Quality4% of their works
- 6General Health Professions4% of their works
Research topics
Which keywords describe Francisco Muñoz‐Leiva's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Consumer Behavior, Destination Image, Brand Equity and Brand Trust.
- Technology Readiness Levels
- Sharing Economy
- Healthcare Outsourcing
- Two-Sided Markets
- Platform Competition
- Brand Trust
- Destination Image
- Technology Acceptance Model
- Social Media
- Electronic Word-of-Mouth
- Information Systems
- Consumer Behavior
- Brand Equity
- Community Perceptions
- Tourist Satisfaction
- Collaborative Consumption
- Medical Tourism
- System Maturity
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Electronic Word-of-Mouth81 topic
- Social Media81 topic
- Information Systems71 topic
- Technology Acceptance Model71 topic
- Consumer Behavior62 topics
- Destination Image52 topics
- Brand Equity41 topic
- Brand Trust41 topic
- Community Perceptions31 topic
- Platform Competition31 topic
- Tourist Satisfaction31 topic
- Two-Sided Markets31 topic
- Collaborative Consumption21 topic
- Healthcare Outsourcing21 topic
- Medical Tourism21 topic
- Sharing Economy21 topic
- System Maturity11 topic
- Technology Readiness Levels11 topic
Where does Francisco Muñoz‐Leiva work?
Francisco Muñoz‐Leiva's main affiliation in the publication record is Universidad de Granada, Spain.
How many publications and citations does Francisco Muñoz‐Leiva have?
Science Explorer counts 37 works and 358 citations for Francisco Muñoz‐Leiva, ranking #90,916 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.