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Researcher · Universidad de Granada · Spain

Francisco Muñoz‐Leiva

Francisco Muñoz‐Leiva publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-4996-7525 OpenAlex
World rank
#29,528
of 7,710,434 ranked researchers
Rank in Spain
#264
of 204,306
Works
152
Citations
7.2k
Citations per work
47.7
h-index
43
i10-index 78Top 0.7% in Sociology and Political Science
Francisco Muñoz‐Leiva

What does Francisco Muñoz‐Leiva research?

Francisco Muñoz‐Leiva's work is mostly in Social Sciences (28%), Business, Management and Accounting (26%), Decision Sciences (12%).

Social Sciences: 101 works · 66.3% of their workSocial Sciences: 43 works · 28.4% of their workSociology and Political Science: 36 works · 23.7% of their workCommunication: 7 works · 4.7% of their workBusiness, Management and Accounting: 39 works · 25.8% of their workMarketing: 22 works · 14.5% of their workStrategy and Management: 10 works · 6.3% of their workOrganizational Behavior and Human Resource Management: 8 works · 5.0% of their workDecision Sciences: 18 works · 12.1% of their workInformation Systems and Management: 18 works · 12.1% of their workEverything else: 51 works · 33.7% of their workTHEIR WORKFranciscoMuñoz‐Leiva152works
Social Sciences66%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences4328.4%
    2. Business, Management and Accounting3925.8%
    3. Decision Sciences1812.1%
  2. Everything else5133.7%
  1. 1Sociology and Political Science24% of their works
  2. 2Marketing14% of their works
  3. 3Information Systems and Management12% of their works
  4. 4Strategy and Management6% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Communication5% of their works

Research topics

Which keywords describe Francisco Muñoz‐Leiva's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Consumer Behavior, Brand Equity, Brand Trust and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth571 topic
  2. Social Media571 topic
  3. Information Systems461 topic
  4. Technology Acceptance Model461 topic
  5. Consumer Behavior402 topics
  6. Brand Equity281 topic
  7. Brand Trust281 topic
  8. Customer Satisfaction141 topic
  9. Environmental Attitudes141 topic
  10. Platform Competition141 topic
  11. Pro-environmental Behavior141 topic
  12. Service Quality141 topic
  13. Two-Sided Markets141 topic
  14. Environmental Innovation121 topic
  15. Green Consumption121 topic
  16. Communication81 topic
  17. Research81 topic

Where does Francisco Muñoz‐Leiva work?

Francisco Muñoz‐Leiva's main affiliation in the publication record is Universidad de Granada, Spain.

How many publications and citations does Francisco Muñoz‐Leiva have?

OpenAlex counts 152 works and 7,249 citations for Francisco Muñoz‐Leiva, an h-index of 43, ranking #29,528 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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