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Advertising and Communication Studies

Advertising and Communication Studies is a research topic within Communication. Science Explorer counts 9.8k research works in it since 1954. 9.9% of them reached the world's top 10% most cited for their field and year.

This cluster of papers encompasses a wide range of topics related to communication research, including advertising, digital media, social networks, academic production, and scientific journals. The focus is primarily on the research conducted in Spain and Latin America over several decades.

  • Communication
  • Research
  • Spain
  • Latin America
  • Advertising
  • Digital Media
  • Social Networks
  • Publications
  • Academic Production
  • Scientific Journals
Research works
9.8k
fractional, since 1954
In the world top 10%
970
per year above
Top-10% rate
9.9%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
-19%
the tick is no change
Largest producer
Spain
42% of the 10 largest, 2022-now
Advertising and Communication Studies

Which countries lead Advertising and Communication Studies research?

By volume, Spain and Mexico publish the most (744 and 269 works in 2022-now).

By volume, 2022-now

  1. 1 Spain 744 works
  2. 2 Mexico 269 works
  3. 3 Ecuador 217 works
  4. 4 Colombia 157 works
  5. 5 Argentina 113 works
  6. 6 Peru 97 works
  7. 7 United States 55 works
  8. 8 Brazil 53 works
  9. 9 Chile 44 works
  10. 10 Cuba 26 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Spain: 41.9%Mexico: 15.1%Ecuador: 12.2%Colombia: 8.8%6 others listed: 21.9%42%largest
Spain744 · 41.9%Mexico269 · 15.1%Ecuador217 · 12.2%Colombia157 · 8.8%6 others listed389 · 21.9%

Shares of the rows listed above, not of the whole node.

Which institutions lead Advertising and Communication Studies research?

By volume in 2022-now, Universidad Complutense de Madrid publishes the most Advertising and Communication Studies research, followed by Universidad de Málaga and Universidad Rey Juan Carlos.

By volume, 2022-now

  1. 1 Universidad Complutense de MadridSpain 88 works
  2. 2 Universidad de MálagaSpain 41 works
  3. 3 Universidad Rey Juan CarlosSpain 39 works
  4. 4 Universidad de SevillaSpain 36 works
  5. 5 Universidad Nacional Autónoma de MéxicoMexico 29 works
  6. 6 Universidad de ValladolidSpain 26 works
  7. 7 Universitat Autònoma de BarcelonaSpain 24 works
  8. 8 Universidad Internacional De La RiojaSpain 23 works
  9. 9 University of AlicanteSpain 22 works
  10. 10 Universidad de MurciaSpain 21 works

Who are the leading researchers in Advertising and Communication Studies?

The most-cited researchers publishing on Advertising and Communication Studies include Pierre Bourdıeu, Bruno Latour and Leonard L. Berry.

  1. 1 Pierre Bourdıeu France 268k citations
  2. 2 Bruno Latour France 129k citations
  3. 3 Leonard L. Berry United States 111k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Advertising and Communication Studies?

The most cited paper in Advertising and Communication Studies is "Impression management: A literature review and two-component model." (Mark R. Leary, Robin Marie Kowalski, 1990), with 3,179 citations. Next come "Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog" (1,108) and "PUROMYCIN INHIBITION OF PROTEIN SYNTHESIS: INCORPORATION OF PUROMYCIN INTO PEPTIDE CHAINS" (497).

Most cited papers
#PaperReleasedCitations
1 Impression management: A literature review and two-component model. Mark R. Leary, Robin Marie Kowalski · Psychological Bulletin 1990 3,179
2 Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog John M.T. Balmer · European Journal of Marketing Apr 2001 1,108
3 PUROMYCIN INHIBITION OF PROTEIN SYNTHESIS: INCORPORATION OF PUROMYCIN INTO PEPTIDE CHAINS Daniel Nathans · Proceedings of the National Academy of Sciences Open access Apr 1964 497
4 The configuration of the university image and its relationship with the satisfaction of students Asunción Beerli Palacio, Gonzalo Díaz Meneses, P. Jorge Perez · Journal of Educational Administration 10 Sep 2002 494
5 Epistemología, metodología y técnicas del análisis de contenido José Luís Piñuel Raigada · Sociolinguistic Studies Apr 2002 359
All 101 most cited papers, with filters and sorting

Where is Advertising and Communication Studies research done?

The largest centres of Advertising and Communication Studies research in 2022-now are Madrid (Spain), Bogotá (Colombia), Mexico City (Mexico) and Lima (Peru). Among places with at least 20 works in it, it is an unusually large share of all research in Loja, Logroño and Málaga.

Largest cities, 2022-now

  1. 1 MadridSpain 195 works
  2. 2 BogotáColombia 74 works
  3. 3 Mexico CityMexico 72 works
  4. 4 LimaPeru 56 works
  5. 5 BarcelonaSpain 54 works
  6. 6 SevilleSpain 47 works
  7. 7 Buenos AiresArgentina 44 works
  8. 8 MálagaSpain 41 works
  9. 9 ValenciaSpain 41 works
  10. 10 GuayaquilEcuador 36 works

Where it is the local speciality

  1. LojaEC · 21.5 works65×
  2. LogroñoES · 24.8 works53×
  3. MálagaES · 41.4 works51×
  4. ValladolidES · 34.4 works51×
  5. CuencaEC · 33.8 works46×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Advertising and Communication Studies than the world average.

See Advertising and Communication Studies on the map

Where is the best place to study Advertising and Communication Studies?

Among universities, judged by research, Universidad Rey Juan Carlos, Universidad Internacional De La Rioja and Universidad de Murcia score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%10%20%30%mean 18.34%fractional works in this field (log) →share of work in the world top 10% →Universidad de MurciaUniversidad Rey Juan…Universidad Internac…Universidad Complute…
above the meannear itbelow it

One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Universidad Rey Juan CarlosSpain 63.322.4%89.0×39 -8.8%
2Universidad Internacional De La RiojaSpain 63.320.8%103.2×23 +21.2%
3Universidad de MurciaSpain 61.524.0%39.2×21 +47.5%
4Universidad Complutense de MadridSpain 57.812.3%57.9×88 -11.1%
5Universidad de MálagaSpain 55.214.4%76.4×41 -2.8%
6Universidad Carlos III de MadridSpain 53.926.1%36.9×14 -24.4%
7University of AlicanteSpain 52.014.9%44.5×22 +5.7%
8Universidad de ValladolidSpain 50.713.2%50.2×26 +13.1%
9Universitat Autònoma de BarcelonaSpain 47.518.9%21.2×24 -19.9%
10Universidad Católica de CuencaEcuador 47.316.4%57.1×20 +825.0%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Advertising and Communication Studies, country by country

Is Advertising and Communication Studies research growing?

Output in 2022-2025 was 19% lower than in 2018-2021, peaking in 2020.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Advertising and Communication Studies as a percentage of every work published that year, 0.0094% in 2024.

still counting0.020%0.040%0.060%Advertising and Communication Studies0.0072% in 202519801990200020102020

Fractional works of Advertising and Communication Studies over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Advertising and Communication Studies9.8% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

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