Most cited papers in Advertising and Communication Studies
What are the most cited papers in Advertising and Communication Studies?
The most cited paper in Advertising and Communication Studies is "Impression management: A literature review and two-component model." (Mark R. Leary, Robin Marie Kowalski, 1990), with 3,179 citations. Next come "Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog" (1,108) and "PUROMYCIN INHIBITION OF PROTEIN SYNTHESIS: INCORPORATION OF PUROMYCIN INTO PEPTIDE CHAINS" (497).
Showing 50 of 101 papers. Every paper with more than 63 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | Impression management: A literature review and two-component model. Mark R. Leary, Robin Marie Kowalski · Psychological Bulletin | 1990 | 3,179 |
| 2 | Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog John M.T. Balmer · European Journal of Marketing | Apr 2001 | 1,108 |
| 3 | PUROMYCIN INHIBITION OF PROTEIN SYNTHESIS: INCORPORATION OF PUROMYCIN INTO PEPTIDE CHAINS Daniel Nathans · Proceedings of the National Academy of Sciences | Apr 1964 | 497 |
| 4 | The configuration of the university image and its relationship with the satisfaction of students Asunción Beerli Palacio, Gonzalo Díaz Meneses, P. Jorge Perez · Journal of Educational Administration | 10 Sep 2002 | 494 |
| 5 | Epistemología, metodología y técnicas del análisis de contenido José Luís Piñuel Raigada · Sociolinguistic Studies | Apr 2002 | 359 |
| 6 | Revisiting the IMC construct Jerry G. Kliatchko · International Journal of Advertising | 2008 | 299 |
| 7 | THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION Mike Reid, Sandra Luxton, Felix Mavondo · Journal of Advertising | Dec 2005 | 280 |
| 8 | How corporate visual identity supports reputation Annette L.M. van den Bosch, Menno D.T. de Jong, Wim J. L. Elving · Corporate Communications An International Journal | Jun 2005 | 253 |
| 9 | Towards a new definition of Integrated Marketing Communications (IMC) Jerry G. Kliatchko · International Journal of Advertising | 2005 | 247 |
| 10 | Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study Don E. Schultz, Philip James Kitchen · Journal of Advertising Research | Sep 1997 | 204 |
| 11 | Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation Gregorio Martín de Castro, José Emilio Navas López, Pedro López Sáez · Journal of Business Ethics | Feb 2006 | 202 |
| 12 | Towards a definitive model of the corporate identity management process Helen Joyce Stuart · Corporate Communications An International Journal | Dec 1999 | 196 |
| 13 | An Integrative Approach to University Visual Identity and Reputation Sue Westcott Alessandri, Sung‐Un Yang, Dennis F. Kinsey · Corporate Reputation Review | Dec 2006 | 191 |
| 14 | Framing o teoría del encuadre en comunicación. Orígenes, desarrollo y panorama actual en España Alberto Ardèvol‐Abreu · Revista Latina de Comunicación Social | 21 Jul 2015 | 185 |
| 15 | Global corporate visual identity systems: using an extended marketing mix T.C. Melewar, John A. Saunders · European Journal of Marketing | Jun 2000 | 185 |
| 16 | A new approach for measuring corporate reputation Percy Marquina Feldman, Rolando Arellano Bahamonde, Isabelle Velasquez Bellido · Revista de Administração de Empresas | Feb 2014 | 157 |
| 17 | Excellence Theory in Public Relations: Past, Present, and Future James E. Grunig, Larissa A. Grunig · VS Verlag für Sozialwissenschaften eBooks | 2008 | 151 |
| 18 | Managing corporate identity: an integrative framework of dimensions and determinants Joep Cornelissen, Wim J. L. Elving · Corporate Communications An International Journal | 27 May 2003 | 148 |
| 19 | Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? Kevin Lane Keller · Journal of Advertising | 2 Jul 2016 | 147 |
| 20 | Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications Dong Hwan Lee, Chan Wook Park · Journal of Advertising Research | Sep 2007 | 146 |
| 21 | Building Societies: Change, Strategy and Corporate Identity John M.T. Balmer, Adrian John Wilkinson · Journal of General Management | Dec 1991 | 142 |
| 22 | Corporate branding in the new economy Shirley Leitch, Neil Richardson · European Journal of Marketing | 28 Jul 2003 | 134 |
| 23 | Comunicación y crisis del coronavirus en España. Primeras lecciones Carmen Costa-Sánchez, Xosé López García · El Profesional de la Informacion | 5 May 2020 | 133 |
| 24 | Comunicación corporativa, relaciones públicas y gestión del riesgo reputacional en tiempos del Covid-19 Jordi Xifra · El Profesional de la Informacion | 22 Apr 2020 | 133 |
| 25 | Altmetrics: New indicators for scientific communication in Web 2.0 Daniel Torres‐Salinas, Álvaro Cabezas-Clavijo, Evaristo Jiménez‐Contreras · Comunicar | 30 May 2013 | 130 |
| 26 | Impact of Artificial Intelligence on Journalism: transformations in the company, products, contents and professional profile José Miguel Túñez López, César Fieiras Ceide, Martín Vaz-Álvarez · Communication & Society | 12 Jan 2021 | 129 |
| 27 | A science mapping analysis of ‘Communication’ WoS subject category (1980-2013) Julio Montero Díaz, Manuel J. Cobo, María Gutiérrez-Salcedo et al. · Comunicar | 13 Feb 2018 | 128 |
| 28 | Scolari, Carlos (2008): Hipermediaciones. Elementos para una Teoría de la Comunicación Digital Interactiva Daniel Franco Romo · DOAJ (DOAJ: Directory of Open Access Journals) | Sep 2011 | 121 |
| 29 | Productivity, impact and publication habits by gender in the area of Materials Science Elba Mauleón, María Bordons · Scientometrics | 2006 | 119 |
| 30 | Visual rhetoric and the case of intellectual capital Jane Davison · Accounting Organizations and Society | 2014 | 117 |
| 31 | The impact of scientific journals of communication: Comparing Google Scholar Metrics, Web of Science and Scopus Emilio Delgado López‐Cózar, Rafael Repiso · Comunicar | 30 May 2013 | 116 |
| 32 | Integrated marketing communication – from an instrumental to a customer-centric perspective Manfred Bruhn, Stefanie Schnebelen · European Journal of Marketing | 10 Apr 2017 | 114 |
| 33 | Effective Frequency: One Exposure or Three Factors? Gerard J. Tellis · SSRN Electronic Journal | 1997 | 112 |
| 34 | Integrating Ethical Dimensions into a Model of Budgetary Slack Creation Patricia Casey Douglas, Benson Wier · Journal of Business Ethics | Dec 2000 | 112 |
| 35 | Understanding The Diffusion Of Integrated Marketing Communications Ilchul Kim, DongSub Han, Don E. Schultz · Journal of Advertising Research | Mar 2004 | 111 |
| 36 | When luxury advertising adds the identitary values of luxury: A semiotic analysis Naïade Anido Freire · Journal of Business Research | 2 May 2014 | 111 |
| 37 | Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach Francisco Muñoz‐Leiva, Lucía Porcu, Salvador del Barrio‐García · International Journal of Advertising | 20 Feb 2015 | 110 |
| 38 | Corporate communications, identity and image: A research agenda Elif Karaosmanoğlu, T.C. Melewar · Journal of Brand Management | Sep 2006 | 103 |
| 39 | Introduction to Visual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges Uta Rußmann, Jakob Svensson · Media and Communication | 21 Dec 2017 | 102 |
| 40 | An inside-out approach to integrated marketing communication Gayle F. Kerr, Don E. Schultz, Charles H. Patti et al. · International Journal of Advertising | 2008 | 100 |
| 41 | Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success David W. Stewart · Journal of Business Research | Nov 1996 | 100 |
| 42 | The impact of organisational characteristics on corporate visual identity Annette L.M. van den Bosch, Wim J. L. Elving, Menno D.T. de Jong · European Journal of Marketing | Jul 2006 | 99 |
| 43 | How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects Lucía Porcu, Salvador del Barrio‐García, Philip James Kitchen · Communication & Society | 1970 | 99 |
| 44 | Gender Stereotypes in Spanish Television Commercials Federico Valls-Fernández, José Manuel Martínez Vicente · Sex Roles | 18 May 2007 | 98 |
| 45 | El campo de las ciencias y la educación superior entre el monopolio del inglés y el plurilingüismo: elementos para una política del lenguaje en América Latina Rainer Enrique Hamel · Trabalhos em Linguística Aplicada | Dec 2013 | 94 |
| 46 | Corporate image: an audience centred model Joep Cornelissen · Corporate Communications An International Journal | Jun 2000 | 94 |
| 47 | Altmetrics: nuevos indicadores para la comunicación científica en la Web 2.0 Daniel Torres Salinas, Álvaro Cabezas Clavijo, Evaristo Jiménez‐Contreras · DOAJ (DOAJ: Directory of Open Access Journals) | Aug 2013 | 94 |
| 48 | Amigos imaginarios y la comprensión de las emociones aparentes en niños con edades entre los 3 y 6 años Benavides Delgado, Jacqueline · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) | Jul 2020 | 91 |
| 49 | The role of communication and visual identity in modern organisations T.C. Melewar, Kara Bassett, Cláudia Simões · Corporate Communications An International Journal | Apr 2006 | 91 |
| 50 | Prosumers and emirecs: Analysis of two confronted theories Roberto Aparici, David García-Marín · Comunicar | 13 Feb 2018 | 90 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.