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Researcher · EBS University of Business and Law · Germany

Franz‐Rudolf Esch

Franz‐Rudolf Esch publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Behavior in Brand Consumption and Identification.

OpenAlex
World rank
#498,121
of 1,633,909 ranked researchers
Rank in Germany
#29,589
of 86,443
Works
157
Citations
224
Citations per work
1.4

What does Franz‐Rudolf Esch research?

Marketing: 27.1%Strategy and Management: 25.8%Management of Technology and Innovation: 18.1%Sociology and Political Science: 5.8%other fields: 23.2%27%top field
Marketing27.1%Strategy and Management25.8%Management of Technology and Innovation18.1%Sociology and Political Science5.8%other fields23.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing27% of their works
  2. 2Strategy and Management26% of their works
  3. 3Management of Technology and Innovation18% of their works
  4. 4Sociology and Political Science6% of their works
  5. 5Organizational Behavior and Human Resource Management6% of their works
  6. 6Language and Linguistics3% of their works

Research topics

Which keywords describe Franz‐Rudolf Esch's research?

The keywords of their largest research topics: Customer Relationship Management, Information Technology, Value Chains, Brand Equity, Digital Transformation, Customer Experience, Artificial Intelligence and Business Models.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Customer Relationship Management422 topics
  2. Information Technology371 topic
  3. Value Chains371 topic
  4. Brand Equity362 topics
  5. Digital Transformation312 topics
  6. Customer Experience302 topics
  7. Artificial Intelligence271 topic
  8. Business Models271 topic
  9. Brand Trust251 topic
  10. Consumer Behavior251 topic
  11. IMC111 topic
  12. Integrated Marketing Communication111 topic
  13. Discourse Analysis51 topic
  14. Electronic Word-of-Mouth51 topic
  15. Language Variation51 topic
  16. Social Media51 topic
  17. Leadership41 topic
  18. Organizational Change41 topic
  19. Impulse Buying31 topic
  20. Multichannel Retailing31 topic

Where does Franz‐Rudolf Esch work?

Franz‐Rudolf Esch's main affiliation in the publication record is EBS University of Business and Law, Germany.

How many publications and citations does Franz‐Rudolf Esch have?

Science Explorer counts 157 works and 224 citations for Franz‐Rudolf Esch, ranking #498,121 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.