Fraser McLeay
Fraser McLeay publishes mostly in Marketing, Education and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Digital Marketing and Social Media.
- World rank
- #256,185 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #23,310 of 90,785
- Works
- 29
- Citations
- 269
- Citations per work
- 9.3
What does Fraser McLeay research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Education14% of their works
- 3Sociology and Political Science10% of their works
- 4Strategy and Management8% of their works
- 5Social Psychology8% of their works
- 6Economics and Econometrics6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Environmental Education and Sustainability
- Cooperative Studies and Economics
- Cultural Differences and Values
- Student Assessment and Feedback
- Food Waste Reduction and Sustainability
Which keywords describe Fraser McLeay's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Environmental Innovation, Green Consumption, Electronic Word-of-Mouth, Social Media and Cooperatives.
- Food Waste
- Pro-environmental Behavior
- Formative Assessment
- Environmental Attitudes
- Cooperatives
- Electronic Word-of-Mouth
- Environmental Innovation
- Brand Equity
- Consumer Behavior
- Brand Trust
- Green Consumption
- Social Media
- Cultural Psychology
- Feedback
- Governance
- Values
- Supply Chain
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior102 topics
- Brand Equity61 topic
- Brand Trust61 topic
- Environmental Innovation41 topic
- Green Consumption41 topic
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Cooperatives21 topic
- Cultural Psychology21 topic
- Environmental Attitudes21 topic
- Feedback21 topic
- Formative Assessment21 topic
- Governance21 topic
- Pro-environmental Behavior21 topic
- Values21 topic
- Food Waste11 topic
- Supply Chain11 topic
Where does Fraser McLeay work?
Fraser McLeay's main affiliation in the publication record is Northumbria University, United Kingdom.
How many publications and citations does Fraser McLeay have?
Science Explorer counts 29 works and 269 citations for Fraser McLeay, ranking #256,185 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.