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Researcher · Bradley University · United States

Gerald E. Hills

Gerald E. Hills publishes mostly in Management of Technology and Innovation, Marketing and Strategy and Management, on topics such as Entrepreneurship Studies and Influences, Digital Marketing and Social Media and Management and Marketing Education.

OpenAlex
World rank
#204,634
of 7,710,434 ranked researchers
Rank in United States
#75,922
of 1,627,098
Works
68
Citations
6.6k
Citations per work
97.4
h-index
26
i10-index 40Top 4.3% in Management of Technology and Innovation
Gerald E. Hills

What does Gerald E. Hills research?

Gerald E. Hills's work is mostly in Business, Management and Accounting (69%), Social Sciences (11%).

Social Sciences: 55 works · 80.2% of their workBusiness, Management and Accounting: 47 works · 69.0% of their workManagement of Technology and Innovation: 21 works · 31.1% of their workMarketing: 8 works · 12.4% of their workStrategy and Management: 8 works · 11.8% of their workOrganizational Behavior and Human Resource Management: 6 works · 8.1% of their workBusiness and International Management: 4 works · 5.6% of their workSocial Sciences: 8 works · 11.2% of their workSociology and Political Science: 8 works · 11.2% of their workEverything else: 13 works · 19.8% of their workTHEIR WORKGerald E. Hills68works
Social Sciences80%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4769.0%
    2. Social Sciences811.2%
  2. Everything else1319.8%
  1. 1Management of Technology and Innovation31% of their works
  2. 2Marketing12% of their works
  3. 3Strategy and Management12% of their works
  4. 4Sociology and Political Science11% of their works
  5. 5Organizational Behavior and Human Resource Management8% of their works
  6. 6Business and International Management6% of their works

Research topics

Which keywords describe Gerald E. Hills's research?

The keywords of their largest research topics: Social Capital, Entrepreneurial Orientation, Opportunity Recognition, Entrepreneurship, Brand Equity, Market Orientation, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Social Capital543 topics
  2. Entrepreneurial Orientation381 topic
  3. Opportunity Recognition381 topic
  4. Entrepreneurship192 topics
  5. Brand Equity132 topics
  6. Market Orientation132 topics
  7. Electronic Word-of-Mouth121 topic
  8. Social Media121 topic
  9. Experiential Learning101 topic
  10. Family Firms101 topic
  11. Marketing Education101 topic
  12. Socioemotional Wealth101 topic
  13. Emerging Markets91 topic
  14. Frugal Innovation91 topic
  15. IMC71 topic
  16. Integrated Marketing Communication71 topic
  17. Brand Trust61 topic
  18. Consumer Behavior61 topic
  19. Dynamic Capabilities61 topic
  20. Knowledge Transfer61 topic

Where does Gerald E. Hills work?

Gerald E. Hills's main affiliation in the publication record is Bradley University, United States.

How many publications and citations does Gerald E. Hills have?

OpenAlex counts 68 works and 6,626 citations for Gerald E. Hills, an h-index of 26, ranking #204,634 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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