Gerald Zaltman
Gerald Zaltman publishes mostly in Marketing, Management Science and Operations Research and Cognitive Neuroscience, on topics such as Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies and Community Health and Development.
- World rank
- #12,933 of 1,633,909 ranked researchers
- Rank in United States
- #6,245 of 358,040
- Works
- 44
- Citations
- 1.8k
- Citations per work
- 40.5
What does Gerald Zaltman research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Management Science and Operations Research11% of their works
- 3Cognitive Neuroscience8% of their works
- 4General Health Professions6% of their works
- 5Sociology and Political Science4% of their works
- 6Education4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Community Health and Development
- Consumer Retail Behavior Studies
- Complex Systems and Decision Making
- Evaluation and Performance Assessment
- Neuroscience, Education and Cognitive Function
- Psychology of Moral and Emotional Judgment
Which keywords describe Gerald Zaltman's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, IMC, Integrated Marketing Communication, Collaborative Partnerships, Community Empowerment and Concept Mapping.
- Neuromyths
- Education
- Theory-Based Evaluation
- Soft Systems Methodology
- Multichannel Retailing
- Concept Mapping
- Collaborative Partnerships
- IMC
- Brand Trust
- Brand Equity
- Consumer Behavior
- Integrated Marketing Communication
- Community Empowerment
- Customer Experience
- Neuroscience
- System Dynamics
- Disgust
- Moral Judgment
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Brand Equity82 topics
- Brand Trust51 topic
- Consumer Behavior51 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Collaborative Partnerships21 topic
- Community Empowerment21 topic
- Concept Mapping21 topic
- Customer Experience21 topic
- Multichannel Retailing21 topic
- Neuroscience22 topics
- Soft Systems Methodology21 topic
- System Dynamics21 topic
- Theory-Based Evaluation21 topic
- Disgust11 topic
- Education11 topic
- Moral Judgment11 topic
- Neuromyths11 topic
Where does Gerald Zaltman work?
Gerald Zaltman's main affiliation in the publication record is Dartmouth College, United States.
How many publications and citations does Gerald Zaltman have?
Science Explorer counts 44 works and 1,784 citations for Gerald Zaltman, ranking #12,933 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.