Gert Gutjahr
Gert Gutjahr publishes mostly in Management of Technology and Innovation, Strategy and Management and Marketing, on topics such as Digital Innovation in Industries, Corporate Governance and Management and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,350,397 of 1,633,909 ranked researchers
- Rank in Germany
- #75,006 of 86,443
- Works
- 40
- Citations
- 0
What does Gert Gutjahr research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Management of Technology and Innovation32% of their works
- 2Strategy and Management24% of their works
- 3Marketing18% of their works
- 4Sociology and Political Science12% of their works
- 5Language and Linguistics9% of their works
- 6Tourism, Leisure and Hospitality Management3% of their works
Research topics
Which keywords describe Gert Gutjahr's research?
The keywords of their largest research topics: E-commerce, Business Models, Digital Transformation, Information Technology, Value Chains, Brand Equity, Consumer Behavior and Brand Community.
- Marketing Strategies
- Integrated Marketing Communication
- Discourse Analysis
- German as a Foreign Language
- Corporate Reputation
- Brand Community
- Brand Equity
- Information Technology
- Business Models
- E-commerce
- Digital Transformation
- Value Chains
- Consumer Behavior
- Brand Trust
- Financial Performance
- Language Learning
- IMC
- Language Variation
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- E-commerce122 topics
- Business Models111 topic
- Digital Transformation111 topic
- Information Technology61 topic
- Value Chains61 topic
- Brand Equity52 topics
- Consumer Behavior52 topics
- Brand Community41 topic
- Brand Trust41 topic
- Corporate Reputation21 topic
- Financial Performance21 topic
- German as a Foreign Language21 topic
- Language Learning21 topic
- Discourse Analysis11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Language Variation11 topic
- Marketing Strategies11 topic
- Retail Economics11 topic
Where does Gert Gutjahr work?
Gert Gutjahr's main affiliation in the publication record is Forschungsgemeinschaft für elektrische Anlagen und Stromwirtschaft, Germany.
How many publications and citations does Gert Gutjahr have?
Science Explorer counts 40 works and 0 citations for Gert Gutjahr, ranking #1,350,397 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.