Science Explorer Interactive view Map

Han Wen

Han Wen publishes mostly in Sociology and Political Science, Marketing and Food Science, on topics such as Digital Marketing and Social Media, Food Safety and Hygiene and Consumer Behavior in Brand Consumption and Identification.

World rank
#430,806
of 1,633,909 ranked researchers
Rank in United States
#149,316
of 358,040
Works
17
Citations
108
Citations per work
6.4

What does Han Wen research?

Sociology and Political Science: 37.5%Marketing: 25.0%Food Science: 12.5%Immunology and Allergy: 6.3%other fields: 18.7%38%top field
Sociology and Political Science37.5%Marketing25.0%Food Science12.5%Immunology and Allergy6.3%other fields18.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science38% of their works
  2. 2Marketing25% of their works
  3. 3Food Science12% of their works
  4. 4Immunology and Allergy6% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Gender Studies6% of their works

Research topics

Which keywords describe Han Wen's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Food Safety, Hygiene Practices and Anaphylaxis.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior53 topics
  2. Electronic Word-of-Mouth31 topic
  3. Social Media31 topic
  4. Brand Equity21 topic
  5. Brand Trust21 topic
  6. Food Safety21 topic
  7. Hygiene Practices21 topic
  8. Anaphylaxis11 topic
  9. Collaborative Consumption11 topic
  10. Customer Experience11 topic
  11. Food Allergy11 topic
  12. Information Systems11 topic
  13. Multichannel Retailing11 topic
  14. Self-Regulation11 topic
  15. Sharing Economy11 topic
  16. Technology Acceptance Model11 topic
  17. Theory of Planned Behaviour11 topic

Where does Han Wen work?

Han Wen's main affiliation in the publication record is University of North Texas, United States.

How many publications and citations does Han Wen have?

Science Explorer counts 17 works and 108 citations for Han Wen, ranking #430,806 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Han Wen

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