Han Wen
Han Wen publishes mostly in Sociology and Political Science, Marketing and Food Science, on topics such as Digital Marketing and Social Media, Food Safety and Hygiene and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #430,806 of 1,633,909 ranked researchers
- Rank in United States
- #149,316 of 358,040
- Works
- 17
- Citations
- 108
- Citations per work
- 6.4
What does Han Wen research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science38% of their works
- 2Marketing25% of their works
- 3Food Science12% of their works
- 4Immunology and Allergy6% of their works
- 5Information Systems and Management6% of their works
- 6Gender Studies6% of their works
Research topics
Which keywords describe Han Wen's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Food Safety, Hygiene Practices and Anaphylaxis.
- Technology Acceptance Model
- Self-Regulation
- Information Systems
- Customer Experience
- Anaphylaxis
- Food Safety
- Brand Equity
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Brand Trust
- Hygiene Practices
- Collaborative Consumption
- Food Allergy
- Multichannel Retailing
- Sharing Economy
- Theory of Planned Behaviour
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior53 topics
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Food Safety21 topic
- Hygiene Practices21 topic
- Anaphylaxis11 topic
- Collaborative Consumption11 topic
- Customer Experience11 topic
- Food Allergy11 topic
- Information Systems11 topic
- Multichannel Retailing11 topic
- Self-Regulation11 topic
- Sharing Economy11 topic
- Technology Acceptance Model11 topic
- Theory of Planned Behaviour11 topic
Where does Han Wen work?
Han Wen's main affiliation in the publication record is University of North Texas, United States.
How many publications and citations does Han Wen have?
Science Explorer counts 17 works and 108 citations for Han Wen, ranking #430,806 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Han Wen
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