Harley Krohmer
Harley Krohmer publishes mostly in Strategy and Management, Marketing and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Marketing and Advertising Strategies.
- World rank
- #161,548 of 1,633,909 ranked researchers
- Rank in United States
- #67,234 of 358,040
- Works
- 46
- Citations
- 138
- Citations per work
- 3.0
What does Harley Krohmer research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management27% of their works
- 2Marketing17% of their works
- 3Management of Technology and Innovation12% of their works
- 4Organizational Behavior and Human Resource Management10% of their works
- 5Sociology and Political Science6% of their works
- 6General Health Professions6% of their works
Research topics
- Corporate Governance and Management
- Digital Innovation in Industries
- Marketing and Advertising Strategies
- Corporate Management and Leadership
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Innovation and Knowledge Management
Which keywords describe Harley Krohmer's research?
The keywords of their largest research topics: Digital Transformation, Information Technology, Value Chains, Business Models, E-commerce, Artificial Intelligence, Brand Equity and Customer Experience.
- Service Quality
- Marketing Strategies
- Dynamic Capabilities
- Brand Trust
- Organizational Change
- Integrated Marketing Communication
- Consumer Behavior
- Customer Experience
- Artificial Intelligence
- Business Models
- Information Technology
- Digital Transformation
- Value Chains
- E-commerce
- Brand Equity
- Market Orientation
- IMC
- Leadership
- Brand Community
- Customer Satisfaction
- Knowledge Transfer
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 22 words, with their numbers
- Digital Transformation82 topics
- Information Technology81 topic
- Value Chains81 topic
- Business Models72 topics
- E-commerce72 topics
- Artificial Intelligence51 topic
- Brand Equity52 topics
- Customer Experience51 topic
- Market Orientation52 topics
- Consumer Behavior42 topics
- IMC31 topic
- Integrated Marketing Communication31 topic
- Leadership31 topic
- Organizational Change31 topic
- Brand Community21 topic
- Brand Trust21 topic
- Customer Satisfaction21 topic
- Dynamic Capabilities21 topic
- Knowledge Transfer21 topic
- Marketing Strategies21 topic
- Retail Economics21 topic
- Service Quality21 topic
Where does Harley Krohmer work?
Harley Krohmer's main affiliation in the publication record is Creighton University, United States.
How many publications and citations does Harley Krohmer have?
Science Explorer counts 46 works and 138 citations for Harley Krohmer, ranking #161,548 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.