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Researcher · Sangmyung University · South Korea

Heesoon Yang

Heesoon Yang publishes mostly in Marketing, Cultural Studies and Information Systems and Management, on topics such as Consumer Perception and Purchasing Behavior, Diverse Topics in Contemporary Research and Technology Adoption and User Behaviour.

ORCID 0000-0002-7140-7794 OpenAlex
World rank
#1,360,451
of 1,633,909 ranked researchers
Rank in South Korea
#30,373
of 38,381
Works
21
Citations
8
Citations per work
0.4

What does Heesoon Yang research?

Marketing: 38.5%Cultural Studies: 15.4%Information Systems and Management: 11.5%Strategy and Management: 7.7%other fields: 26.9%38%top field
Marketing38.5%Cultural Studies15.4%Information Systems and Management11.5%Strategy and Management7.7%other fields26.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing38% of their works
  2. 2Cultural Studies15% of their works
  3. 3Information Systems and Management12% of their works
  4. 4Strategy and Management8% of their works
  5. 5Business and International Management4% of their works
  6. 6Education4% of their works

Research topics

Which keywords describe Heesoon Yang's research?

The keywords of their largest research topics: Fashion, Lifestyle, Consumer Behavior, Cosmetics, Generation Z, Metaverse, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Fashion123 topics
  2. Lifestyle112 topics
  3. Consumer Behavior71 topic
  4. Cosmetics71 topic
  5. Generation Z41 topic
  6. Metaverse41 topic
  7. Information Systems31 topic
  8. Technology Acceptance Model31 topic
  9. Customer Experience21 topic
  10. Multichannel Retailing21 topic
  11. 3D Printing11 topic
  12. Clothing11 topic
  13. Cross-Border E-Commerce11 topic
  14. Healthcare11 topic
  15. Logistics11 topic
  16. Material Culture11 topic
  17. Ontology-based11 topic
  18. Sustainable Fashion11 topic

Where does Heesoon Yang work?

Heesoon Yang's main affiliation in the publication record is Sangmyung University, South Korea.

How many publications and citations does Heesoon Yang have?

Science Explorer counts 21 works and 8 citations for Heesoon Yang, ranking #1,360,451 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.