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Researcher · University of Würzburg · Germany

Holger Schramm

Holger Schramm publishes mostly in Literature and Literary Theory, Gender Studies and Communication, on topics such as Media Influence and Health, Media, Gender, and Advertising and Media Studies and Communication.

ORCID 0000-0001-5735-9020 OpenAlex
World rank
#56,565
of 1,633,909 ranked researchers
Rank in Germany
#3,901
of 86,443
Works
43
Citations
359
Citations per work
8.3

What does Holger Schramm research?

Literature and Literary Theory: 19.0%Gender Studies: 12.7%Communication: 7.9%Marketing: 7.9%other fields: 52.5%19%top field
Literature and Literary Theory19.0%Gender Studies12.7%Communication7.9%Marketing7.9%other fields52.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Literature and Literary Theory19% of their works
  2. 2Gender Studies13% of their works
  3. 3Communication8% of their works
  4. 4Marketing8% of their works
  5. 5Political Science and International Relations6% of their works
  6. 6Social Psychology6% of their works

Research topics

Which keywords describe Holger Schramm's research?

The keywords of their largest research topics: Content Analysis, Narrative Persuasion, Transportation, Advertising, Gender Roles, Agenda Setting, Media Framing and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Content Analysis122 topics
  2. Narrative Persuasion91 topic
  3. Transportation91 topic
  4. Advertising71 topic
  5. Gender Roles71 topic
  6. Agenda Setting51 topic
  7. Media Framing51 topic
  8. Brand Trust41 topic
  9. Consumer Behavior41 topic
  10. Diplomacy31 topic
  11. Early Modern31 topic
  12. Auditory Cortex21 topic
  13. Culture21 topic
  14. Embodiment21 topic
  15. Music21 topic
  16. Presence21 topic
  17. Temporal Processing21 topic

Where does Holger Schramm work?

Holger Schramm's main affiliation in the publication record is University of Würzburg, Germany.

How many publications and citations does Holger Schramm have?

Science Explorer counts 43 works and 359 citations for Holger Schramm, ranking #56,565 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.