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Researcher · Inha University · South Korea

Hyun‐Hwa Lee

Hyun‐Hwa Lee publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Consumer Retail Behavior Studies, Technology Adoption and User Behaviour and Semiconductor Lasers and Optical Devices.

World rank
#234,483
of 1,633,909 ranked researchers
Rank in South Korea
#2,038
of 38,381
Works
38
Citations
135
Citations per work
3.6

What does Hyun‐Hwa Lee research?

Marketing: 19.5%Information Systems and Management: 9.8%Sociology and Political Science: 7.3%Dermatology: 4.9%other fields: 58.5%20%top field
Marketing19.5%Information Systems and Management9.8%Sociology and Political Science7.3%Dermatology4.9%other fields58.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing20% of their works
  2. 2Information Systems and Management10% of their works
  3. 3Sociology and Political Science7% of their works
  4. 4Dermatology5% of their works
  5. 5Molecular Biology5% of their works
  6. 6Cell Biology5% of their works

Research topics

Which keywords describe Hyun‐Hwa Lee's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Information Systems, Multichannel Retailing, Technology Acceptance Model, Brand Equity, Brand Trust and Cosmetics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior42 topics
  2. Customer Experience41 topic
  3. Information Systems41 topic
  4. Multichannel Retailing41 topic
  5. Technology Acceptance Model41 topic
  6. Brand Equity21 topic
  7. Brand Trust21 topic
  8. Cosmetics21 topic
  9. Customer Satisfaction21 topic
  10. Electronic Word-of-Mouth21 topic
  11. Fashion21 topic
  12. Optical Interconnects21 topic
  13. Oxidative Stress21 topic
  14. Semiconductor Lasers21 topic
  15. Service Quality21 topic
  16. Social Media21 topic
  17. UV Radiation21 topic

Where does Hyun‐Hwa Lee work?

Hyun‐Hwa Lee's main affiliation in the publication record is Inha University, South Korea.

How many publications and citations does Hyun‐Hwa Lee have?

Science Explorer counts 38 works and 135 citations for Hyun‐Hwa Lee, ranking #234,483 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.