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Hyun–Woo Lee

Hyun–Woo Lee publishes mostly in Marketing, Sociology and Political Science and Civil and Structural Engineering, on topics such as Consumer Behavior in Brand Consumption and Identification, Engineering Applied Research and Media Influence and Health.

World rank
#1,558,773
of 1,633,909 ranked researchers
Rank in United States
#347,840
of 358,040
Works
23
Citations
13
Citations per work
0.6

What does Hyun–Woo Lee research?

Marketing: 16.2%Sociology and Political Science: 16.2%Civil and Structural Engineering: 13.5%Mechanical Engineering: 5.4%other fields: 48.7%16%top field
Marketing16.2%Sociology and Political Science16.2%Civil and Structural Engineering13.5%Mechanical Engineering5.4%other fields48.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing16% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Civil and Structural Engineering14% of their works
  4. 4Mechanical Engineering5% of their works
  5. 5Literature and Literary Theory5% of their works
  6. 6Computer Graphics and Computer-Aided Design3% of their works

Research topics

Which keywords describe Hyun–Woo Lee's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Cosmetics, Design Optimization, Electronic Word-of-Mouth, Fashion and Mega Events.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior62 topics
  2. Brand Equity41 topic
  3. Brand Trust41 topic
  4. Cosmetics21 topic
  5. Design Optimization21 topic
  6. Electronic Word-of-Mouth21 topic
  7. Fashion21 topic
  8. Mega Events21 topic
  9. Narrative Persuasion21 topic
  10. Social Media21 topic
  11. Sport Tourism21 topic
  12. Structural Analysis21 topic
  13. Transportation21 topic
  14. Chemical Mechanical Planarization11 topic
  15. Digital Media Technology11 topic
  16. Material Removal Mechanism11 topic
  17. Visual Communication Design11 topic

Where does Hyun–Woo Lee work?

Hyun–Woo Lee's main affiliation in the publication record is Texas A&M University, United States.

How many publications and citations does Hyun–Woo Lee have?

Science Explorer counts 23 works and 13 citations for Hyun–Woo Lee, ranking #1,558,773 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Hyun–Woo Lee

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