Ingo Balderjahn
Ingo Balderjahn publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Corporate Governance and Management, Consumer Behavior in Brand Consumption and Identification and Digital Innovation in Industries.
- World rank
- #219,528 of 1,633,909 ranked researchers
- Rank in Germany
- #13,338 of 86,443
- Works
- 28
- Citations
- 168
- Citations per work
- 6.0
What does Ingo Balderjahn research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Strategy and Management22% of their works
- 3Sociology and Political Science14% of their works
- 4Management of Technology and Innovation8% of their works
- 5Economics and Econometrics8% of their works
- 6Applied Psychology5% of their works
Research topics
- Corporate Governance and Management
- Consumer Behavior in Brand Consumption and Identification
- Digital Innovation in Industries
- Environmental Sustainability in Business
- Wine Industry and Tourism
- Behavioral Health and Interventions
- Consumer Market Behavior and Pricing
- Corporate Social Responsibility and Sustainability
Which keywords describe Ingo Balderjahn's research?
The keywords of their largest research topics: Consumer Behavior, Information Technology, Value Chains, Brand Equity, Brand Trust, E-commerce, Business Models and Digital Transformation.
- Marketing Strategies
- Business Ethics
- Wine Choice
- Self-Regulation
- Environmental Innovation
- Digital Transformation
- E-commerce
- Brand Equity
- Information Technology
- Consumer Behavior
- Value Chains
- Brand Trust
- Business Models
- Sustainability
- Green Consumption
- Theory of Planned Behaviour
- Wine Tourism
- Corporate Social Responsibility
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior114 topics
- Information Technology71 topic
- Value Chains71 topic
- Brand Equity61 topic
- Brand Trust61 topic
- E-commerce42 topics
- Business Models31 topic
- Digital Transformation31 topic
- Sustainability32 topics
- Environmental Innovation21 topic
- Green Consumption21 topic
- Self-Regulation21 topic
- Theory of Planned Behaviour21 topic
- Wine Choice21 topic
- Wine Tourism21 topic
- Business Ethics11 topic
- Corporate Social Responsibility11 topic
- Marketing Strategies11 topic
- Retail Economics11 topic
Where does Ingo Balderjahn work?
Ingo Balderjahn's main affiliation in the publication record is University of Potsdam, Germany.
How many publications and citations does Ingo Balderjahn have?
Science Explorer counts 28 works and 168 citations for Ingo Balderjahn, ranking #219,528 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.