Question 1

What does Itamar Simonson research?

Accepted Answer

Itamar Simonson publishes mostly in Marketing, General Decision Sciences and Economics and Econometrics, on topics such as Decision-Making and Behavioral Economics, Consumer Behavior in Brand Consumption and Identification and Economic and Environmental Valuation.

Question 2

Which keywords describe Itamar Simonson's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Decision Making, Risk Aversion, Brand Equity, Brand Trust, Conjoint Analysis, Discrete Choice Models and Marketing Strategies.

Question 3

Where does Itamar Simonson work?

Accepted Answer

Itamar Simonson's main affiliation in the publication record is Stanford University, United States.

Question 4

How many publications and citations does Itamar Simonson have?

Accepted Answer

OpenAlex counts 180 works and 18,247 citations for Itamar Simonson, an h-index of 51, ranking #77,487 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Itamar Simonson's h-index high?

Accepted Answer

An h-index of 51 is at or above that of 99.3% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.8%.