Jin Su
Jin Su publishes mostly in Marketing, Strategy and Management and Museology, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Perception and Purchasing Behavior.
- World rank
- #1,402,663 of 1,633,909 ranked researchers
- Rank in United States
- #325,991 of 358,040
- Works
- 24
- Citations
- 23
- Citations per work
- 1.0
What does Jin Su research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing52% of their works
- 2Strategy and Management8% of their works
- 3Museology8% of their works
- 4Education8% of their works
- 5Sociology and Political Science8% of their works
- 6Polymers and Plastics4% of their works
Research topics
Which keywords describe Jin Su's research?
The keywords of their largest research topics: Consumer Behavior, Fashion, Brand Equity, Brand Trust, Body Image, Cosmetics, Environmental Innovation and Green Consumption.
- Thermal Properties
- Moisture Management
- Social Media
- Material Culture
- Customer Experience
- Green Consumption
- Cosmetics
- Brand Trust
- Fashion
- Consumer Behavior
- Brand Equity
- Body Image
- Environmental Innovation
- Clothing
- Electronic Word-of-Mouth
- Multichannel Retailing
- Food Quality
- Organic Agriculture
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior114 topics
- Fashion52 topics
- Brand Equity41 topic
- Brand Trust41 topic
- Body Image31 topic
- Cosmetics31 topic
- Environmental Innovation31 topic
- Green Consumption31 topic
- Clothing21 topic
- Customer Experience21 topic
- Electronic Word-of-Mouth21 topic
- Material Culture21 topic
- Multichannel Retailing21 topic
- Social Media21 topic
- Food Quality11 topic
- Moisture Management11 topic
- Organic Agriculture11 topic
- Thermal Properties11 topic
Where does Jin Su work?
Jin Su's main affiliation in the publication record is University of North Carolina at Greensboro, United States.
How many publications and citations does Jin Su have?
Science Explorer counts 24 works and 23 citations for Jin Su, ranking #1,402,663 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Jin Su
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