Justyna Matysiewicz
Justyna Matysiewicz publishes mostly in Marketing, Strategy and Management and Political Science and International Relations, on topics such as Marketing and Advertising Strategies, Management and Organizational Practices and Consumer Behavior and Market Dynamics.
- World rank
- #1,356,223 of 1,633,909 ranked researchers
- Rank in Poland
- #16,923 of 21,787
- Works
- 15
- Citations
- 9
- Citations per work
- 0.6
What does Justyna Matysiewicz research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing27% of their works
- 2Strategy and Management19% of their works
- 3Political Science and International Relations15% of their works
- 4Sociology and Political Science12% of their works
- 5Management, Monitoring, Policy and Law4% of their works
- 6Management Information Systems4% of their works
Research topics
- Marketing and Advertising Strategies
- Management and Organizational Practices
- Consumer Behavior and Market Dynamics
- Sustainable Development and Environmental Management
- Global Health Care Issues
- Big Data and Business Intelligence
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
Which keywords describe Justyna Matysiewicz's research?
The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Consumer Behavior, Globalization, Organizational Culture, Strategic Management and Qualitative Research Methods.
- Service Quality
- Environmental Economics
- Brand Trust
- Big Data
- Ageing Population
- Qualitative Research Methods
- Organizational Culture
- Consumer Behavior
- IMC
- Brand Equity
- Integrated Marketing Communication
- Globalization
- Strategic Management
- Social Sciences
- Analytics
- Brand Community
- Customer Satisfaction
- Health Care Expenditure
- Sustainable Development
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity72 topics
- IMC61 topic
- Integrated Marketing Communication61 topic
- Consumer Behavior42 topics
- Globalization42 topics
- Organizational Culture41 topic
- Strategic Management41 topic
- Qualitative Research Methods31 topic
- Social Sciences31 topic
- Ageing Population11 topic
- Analytics11 topic
- Big Data11 topic
- Brand Community11 topic
- Brand Trust11 topic
- Customer Satisfaction11 topic
- Environmental Economics11 topic
- Health Care Expenditure11 topic
- Service Quality11 topic
- Sustainable Development11 topic
Where does Justyna Matysiewicz work?
Justyna Matysiewicz's main affiliation in the publication record is University of Economics in Katowice, Poland.
How many publications and citations does Justyna Matysiewicz have?
Science Explorer counts 15 works and 9 citations for Justyna Matysiewicz, ranking #1,356,223 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.