Karel Jan Alsem
Karel Jan Alsem publishes mostly in Marketing, Education and Strategy and Management, on topics such as Marketing and Advertising Strategies, Dutch Social and Cultural Studies and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #5,411,699 of 7,710,434 ranked researchers
- Rank in United States
- #1,371,589 of 1,627,098
- Works
- 154
- Citations
- 385
- Citations per work
- 2.5
What does Karel Jan Alsem research?
Karel Jan Alsem's work is mostly in Business, Management and Accounting (31%), Social Sciences (15%), Health Professions (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences8253.0%
- Everything else6240.5%
- Health Sciences106.5%
- Health Professions106.5%
- 1Marketing22% of their works
- 2Education10% of their works
- 3Strategy and Management9% of their works
- 4General Health Professions6% of their works
- 5Economics and Econometrics6% of their works
- 6Sociology and Political Science6% of their works
Research topics
Which keywords describe Karel Jan Alsem's research?
The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Research Methods, Social Work, Brand Trust, Consumer Behavior and Innovation.
- Patient Rights
- Economic Policy
- Coopetition
- Social Media
- Strategic Management
- Innovation
- Brand Trust
- Research Methods
- IMC
- Brand Equity
- Integrated Marketing Communication
- Social Work
- Consumer Behavior
- Business Strategy
- Electronic Word-of-Mouth
- Business Networks
- Digital Technology
- Healthcare Legislation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Brand Equity472 topics
- IMC311 topic
- Integrated Marketing Communication311 topic
- Research Methods201 topic
- Social Work201 topic
- Brand Trust161 topic
- Consumer Behavior161 topic
- Innovation152 topics
- Business Strategy91 topic
- Strategic Management91 topic
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Business Networks61 topic
- Coopetition61 topic
- Digital Technology61 topic
- Economic Policy61 topic
- Healthcare Legislation51 topic
- Patient Rights51 topic
Where does Karel Jan Alsem work?
Karel Jan Alsem's main affiliation in the publication record is Entrepreneurial Ecosystems, United States.
How many publications and citations does Karel Jan Alsem have?
OpenAlex counts 154 works and 385 citations for Karel Jan Alsem, an h-index of 9, ranking #5,411,699 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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