Kurt Matzler
Kurt Matzler publishes mostly in Strategy and Management, Marketing and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Corporate Governance and Management and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #13,860 of 1,633,909 ranked researchers
- Rank in Austria
- #87 of 10,230
- Works
- 104
- Citations
- 878
- Citations per work
- 8.4
What does Kurt Matzler research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management20% of their works
- 2Marketing18% of their works
- 3Organizational Behavior and Human Resource Management17% of their works
- 4Management of Technology and Innovation12% of their works
- 5Sociology and Political Science7% of their works
- 6Communication4% of their works
Research topics
Which keywords describe Kurt Matzler's research?
The keywords of their largest research topics: Customer Relationship Management, Customer Satisfaction, Service Quality, Customer Experience, Information Technology, Value Chains, Brand Trust and Consumer Behavior.
- Innovation
- Opportunity Recognition
- Electronic Word-of-Mouth
- Impulse Buying
- Business Models
- Consumer Behavior
- Value Chains
- Customer Experience
- Customer Satisfaction
- Customer Relationship Management
- Service Quality
- Information Technology
- Brand Trust
- User-Generated Content
- Digital Transformation
- Multichannel Retailing
- Entrepreneurial Orientation
- Social Media
- Open Source Software
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Customer Relationship Management132 topics
- Customer Satisfaction121 topic
- Service Quality121 topic
- Customer Experience112 topics
- Information Technology91 topic
- Value Chains91 topic
- Brand Trust71 topic
- Consumer Behavior71 topic
- User-Generated Content72 topics
- Business Models61 topic
- Digital Transformation61 topic
- Impulse Buying51 topic
- Multichannel Retailing51 topic
- Electronic Word-of-Mouth41 topic
- Entrepreneurial Orientation41 topic
- Opportunity Recognition41 topic
- Social Media41 topic
- Innovation31 topic
- Open Source Software31 topic
Where does Kurt Matzler work?
Kurt Matzler's main affiliation in the publication record is Universität Innsbruck, Austria.
How many publications and citations does Kurt Matzler have?
Science Explorer counts 104 works and 878 citations for Kurt Matzler, ranking #13,860 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.