Lê Đăng Lăng
Lê Đăng Lăng publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Innovation and Socioeconomic Development and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #954,320 of 7,710,434 ranked researchers
- Rank in ??
- #1,155 of 21,892
- Works
- 16
- Citations
- 438
- Citations per work
- 27.4
What does Lê Đăng Lăng research?
Lê Đăng Lăng's work is mostly in Business, Management and Accounting (49%), Social Sciences (20%), Economics, Econometrics and Finance (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1275.6%
- Everything else424.4%
- 1Sociology and Political Science20% of their works
- 2Marketing16% of their works
- 3Strategy and Management13% of their works
- 4Organizational Behavior and Human Resource Management11% of their works
- 5Business and International Management9% of their works
- 6Economics and Econometrics7% of their works
Research topics
- Digital Marketing and Social Media
- Innovation and Socioeconomic Development
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Innovation and Knowledge Management
- Sustainable Supply Chain Management
- Microfinance and Financial Inclusion
- Agricultural Innovations and Practices
Which keywords describe Lê Đăng Lăng's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Emerging Markets, Frugal Innovation, Social Capital, Brand Trust, Consumer Behavior and Customer Satisfaction.
- Agricultural Innovation
- Microfinance
- Empowerment
- Circular Economy
- Customer Satisfaction
- Brand Trust
- Frugal Innovation
- Social Media
- Electronic Word-of-Mouth
- Emerging Markets
- Social Capital
- Consumer Behavior
- Service Quality
- Dynamic Capabilities
- Knowledge Transfer
- Sustainable Supply Chain Management
- Livelihood Diversification
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Emerging Markets41 topic
- Frugal Innovation41 topic
- Social Capital42 topics
- Brand Trust31 topic
- Consumer Behavior31 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Circular Economy21 topic
- Dynamic Capabilities21 topic
- Empowerment21 topic
- Knowledge Transfer21 topic
- Microfinance21 topic
- Sustainable Supply Chain Management21 topic
- Agricultural Innovation11 topic
- Livelihood Diversification11 topic
Where does Lê Đăng Lăng work?
Lê Đăng Lăng's main affiliation in the publication record is Thu Dau Mot University, ??.
How many publications and citations does Lê Đăng Lăng have?
OpenAlex counts 16 works and 438 citations for Lê Đăng Lăng, an h-index of 10, ranking #954,320 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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