Science Explorer Interactive view Map

Lee -

Lee - publishes mostly in Marketing, Strategy and Management and Accounting, on topics such as Consumer Perception and Purchasing Behavior, Corporate Finance and Governance and Consumer Behavior in Brand Consumption and Identification.

World rank
#1,396,020
of 1,633,909 ranked researchers
Rank in United States
#325,021
of 358,040
Works
66
Citations
4
Citations per work
0.1

What does Lee - research?

Marketing: 19.3%Strategy and Management: 10.8%Accounting: 8.4%Sociology and Political Science: 7.2%other fields: 54.3%19%top field
Marketing19.3%Strategy and Management10.8%Accounting8.4%Sociology and Political Science7.2%other fields54.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Strategy and Management11% of their works
  3. 3Accounting8% of their works
  4. 4Sociology and Political Science7% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Lee -'s research?

The keywords of their largest research topics: Consumer Behavior, Corporate Governance, Cosmetics, Fashion, Entrepreneurship, Brand Equity, Brand Trust and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior82 topics
  2. Corporate Governance52 topics
  3. Cosmetics51 topic
  4. Fashion51 topic
  5. Entrepreneurship42 topics
  6. Brand Equity31 topic
  7. Brand Trust31 topic
  8. Customer Experience31 topic
  9. Customer Satisfaction31 topic
  10. Electronic Word-of-Mouth31 topic
  11. Investor Protection31 topic
  12. Multichannel Retailing31 topic
  13. Ownership Structure31 topic
  14. Service Quality31 topic
  15. Social Media31 topic
  16. Emerging Markets21 topic
  17. Frugal Innovation21 topic
  18. Start-Up Firms21 topic
  19. Venture Capital21 topic

Where does Lee - work?

Lee -'s main affiliation in the publication record is Brigham Young University, United States.

How many publications and citations does Lee - have?

Science Explorer counts 66 works and 4 citations for Lee -, ranking #1,396,020 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Lee -

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