Lei Huang
Lei Huang publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as E-commerce and Technology Innovations, Environmental Sustainability in Business and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,347,016 of 1,633,909 ranked researchers
- Rank in United States
- #317,905 of 358,040
- Works
- 18
- Citations
- 10
- Citations per work
- 0.6
What does Lei Huang research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing38% of their works
- 2Organizational Behavior and Human Resource Management15% of their works
- 3Strategy and Management15% of their works
- 4Finance8% of their works
- 5Sociology and Political Science8% of their works
- 6General Decision Sciences8% of their works
Research topics
Which keywords describe Lei Huang's research?
The keywords of their largest research topics: Consumer Behavior, Risk Assessment, Brand Equity, Brand Trust, Churn Prediction, Cross-Border E-Commerce, Customer Equity and Customer Experience.
- Service Quality
- Refuge Chamber
- Marketing Strategies
- Green Consumption
- Emergency Management
- Customer Experience
- Cross-Border E-Commerce
- Brand Trust
- Risk Assessment
- Consumer Behavior
- Brand Equity
- Churn Prediction
- Customer Equity
- Customer Satisfaction
- Environmental Innovation
- Logistics
- Multichannel Retailing
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior33 topics
- Risk Assessment22 topics
- Brand Equity11 topic
- Brand Trust11 topic
- Churn Prediction11 topic
- Cross-Border E-Commerce11 topic
- Customer Equity11 topic
- Customer Experience11 topic
- Customer Satisfaction11 topic
- Emergency Management11 topic
- Environmental Innovation11 topic
- Green Consumption11 topic
- Logistics11 topic
- Marketing Strategies11 topic
- Multichannel Retailing11 topic
- Refuge Chamber11 topic
- Retail Economics11 topic
- Service Quality11 topic
Where does Lei Huang work?
Lei Huang's main affiliation in the publication record is SUNY Fredonia, United States.
How many publications and citations does Lei Huang have?
Science Explorer counts 18 works and 10 citations for Lei Huang, ranking #1,347,016 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Lei Huang
- lei-huang-shenzhen-university
- lei-huang-shanghai-university
- lei-huang-brookhaven-national-laboratory
- lei-huang-shanghai-jiao-tong-university
- lei-huang-guangzhou-university
- lei-huang-nanjing-university
- lei-huang-chinese-academy-of-sciences
- lei-huang-guangxi-university
- lei-huang-ocean-university-of-china
- lei-huang-zhejiang-university
- lei-huang-tsinghua-university
- lei-huang-southeast-university
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