Leslie de Chernatony
Leslie de Chernatony publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies and Digital Marketing and Social Media.
- World rank
- #121,095 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #11,424 of 90,785
- Works
- 43
- Citations
- 245
- Citations per work
- 5.7
What does Leslie de Chernatony research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing39% of their works
- 2Strategy and Management25% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Sociology and Political Science9% of their works
- 5Education4% of their works
- 6Management of Technology and Innovation2% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Business Strategy and Innovation
- Corporate Identity and Reputation
- Consumer Market Behavior and Pricing
- Management and Organizational Practices
Which keywords describe Leslie de Chernatony's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, IMC, Integrated Marketing Communication, Innovation and Electronic Word-of-Mouth.
- Retail Economics
- Marketing Strategies
- Financial Performance
- Corporate Reputation
- Business Networks
- Electronic Word-of-Mouth
- Integrated Marketing Communication
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- IMC
- Innovation
- Social Media
- Coopetition
- Customer Satisfaction
- Service Quality
- Organizational Culture
- Strategic Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity132 topics
- Consumer Behavior92 topics
- Brand Community71 topic
- Brand Trust71 topic
- IMC61 topic
- Integrated Marketing Communication61 topic
- Innovation52 topics
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Business Networks31 topic
- Coopetition31 topic
- Corporate Reputation31 topic
- Customer Satisfaction31 topic
- Financial Performance31 topic
- Service Quality31 topic
- Marketing Strategies21 topic
- Organizational Culture21 topic
- Retail Economics21 topic
- Strategic Management21 topic
Where does Leslie de Chernatony work?
Leslie de Chernatony's main affiliation in the publication record is The Open University, United Kingdom.
How many publications and citations does Leslie de Chernatony have?
Science Explorer counts 43 works and 245 citations for Leslie de Chernatony, ranking #121,095 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.